Dhairya Parekh
Search Engine Optimization Executive at Webplus Infotech- Claim this Profile
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Bio
Credentials
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Fundamentals of digital marketing
Google Digital GarageDec, 2020- Oct, 2024
Experience
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Webplus Infotech
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Design Services
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1 - 100 Employee
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Search Engine Optimization Executive
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Jul 2021 - Present
Working as SEO Executive including work responsibilities of SEO, social media, Content creation, PPC. • Handling Local & International 15+ projects simultaneously related to all over types of industries. • Prepare monthly ranking and SEO workout reports including Analytics of website and Google map data analysis. • In these projects performs following responsibilities and tasks: On - Page Activities: • Website Analysis, Keyword Research, Competitors Analysis, Generate Meta tags, OG tags, Keywords, heading tags and robots.txt file. • SEO URL optimization, Sitemap generator, Analytics and Webmaster property creation, Goal creation and Google my business handling. Off-Page Activities: • Profile and business listing. Different submissions like social bookmarking, Classifieds, Micro blogging, Image Sharing, PPT sharing, Blog submission, Guest posting, Comment posting, Article submission, Web 2.0 work, and blog creation. • Run Ads on Google AdWords, Facebook and Instagram as per client’s requirements. Works on Social media projects like account creation, management, postings and other activities Show less
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Alpha-e Barcode Solutions Pvt. Ltd.
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India
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IT Services and IT Consulting
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1 - 100 Employee
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Digital Marketing Executive
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Nov 2020 - Jan 2021
- Worked as Digital Marketing Executive & Content Writer. - Social Media Marketing for Products & Company. - Write Content for Website, Social Media Postings, Blogs, Product Brochures, Articles, etc. - Work of On-Page Activities : 1. Integrate relevant keywords to pages. 2. Generate eye-catchy & user-friendly content for a website. 3. Optimize Image, Video & Links related tags & changes according to requirement. 4. Create meta tags for titles & Descriptions. 5. Improve Header tags for content. 6. Keyword cannibalization 7. Content audit - Work of Off-Page Activities: 1. Brand mentions & Commenting. 2. Social Bookmarking 3. Business Listings 4. Blogs, Articles & link submissions. 5. Social Networking activities 6. Content Marketing - Handle Social media Accounts of the Company. - Create marketing strategies for the company and products. - Generate reports as per clients and company's requirements. - SEO Audits of websites and generate reports. - Keyword research & Competitors Analysis. -Organic & paid promotions of companies' products & as per client's requirement for their project. Show less
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Shanti Business School
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India
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Education Management
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1 - 100 Employee
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Digital Marketing and Branding Executive
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Jan 2019 - Mar 2020
Worked as Digital Marketing and Branding Executive at Shanti Business School (PGDM College). To grow up our educational institute in every way by the social media and other digital media ways. • Research and analyze competitor advertising links. •. Keyword research & competitor analysis to create marketing strategies. •. On-Page & Off-Page activities for college website. •. SEO Audit of website & generate reports. • Responding to any mentions over social media platforms like Facebook, Twitter, Google My Business, Instagram, and Google+ and engage with social media users. • Write Content for Social media postings, Websites, Events, and Brochures of the College. • Working on WhatsApp Marketing and Email Marketing for pathway program study with abroad countries of this educational's another firm. (Australia, France, Germany) • Website management and make changes using WordPress. • Meetings with clients from different industries from many states for Digital Media and Branding activities regarding marketing objectives. • Manage all the social media accounts of Shanti Business School, like daily postings, how to ranking up the people to like the social media pages of the institute. • Handling day-to-day Social Media Organic and Paid activities including group messaging, profile modification, a page posting, budget management, performance review, and optimization of paid campaigns. • Managing seasonal digital marketing brand campaigns including creative development, website refreshes, and micro-site development, social media marketing newsletter marketing. • Creating engaging social media strategies and execution plans that cultivated audiences, increased web presence, and enhanced brand awareness. • Graphic designing for different images of events, days, and placement-related postings. • Photography and Videography at different events of the institute. Show less
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Digital Marketing Executive
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Oct 2018 - Jan 2019
• Search engine optimization, SMO, Digital marketing, social media marketing, Email marketing. • Email campaigns – Set up, distribute, monitor and analyze B2B and B2C. • Email marketing campaigns for a range of clients across a range of industries. • Write copy for email marketing campaigns, for Email Marketing Using Get Response Platform. • Research and analyze competitor advertising links. • Monitor campaign results, analyze key metrics and optimize click-through and conversion rate. • Work on Bit coin forum for project of Kleyn Bank related to bit coin. • Manage all the social media accounts of Director and MxiCoders Ltd. Show less
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Computer Teacher
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Jun 2017 - May 2018
● Worked as computer teacher in higher secondary Std. 9th to 12th. ● Main subjects were Java, C language, Sinfig, Ubuntu system, MS office. ● Worked as computer teacher in higher secondary Std. 9th to 12th. ● Main subjects were Java, C language, Sinfig, Ubuntu system, MS office.
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Education
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2014 - 2017
L.J.Institue of Management Studies(SFI)-Ahmedabad 519
Master of Computer Applications - MCA, Computer/Information Technology Administration and Management -
2010 - 2013
K. B. Shah Science College
B. Sc. IT, Computer Science and Informationa Technologies
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