David Hodge
CMO at Pinnacle Pet Group at Pinnacle Pet Group- Claim this Profile
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Bio
John Woods
Where many CEO and CMOs fail, Dave truly succeeds in his ability to marry a phenomenally detailed knowledge of all facets of marketing with the wider commercial challenges of a business. His greatest skill is distilling this knowledge into ideas that can be understood and bought into by all levels within a business. He's challenging in all the right ways and a pleasure to work with.
John Woods
Where many CEO and CMOs fail, Dave truly succeeds in his ability to marry a phenomenally detailed knowledge of all facets of marketing with the wider commercial challenges of a business. His greatest skill is distilling this knowledge into ideas that can be understood and bought into by all levels within a business. He's challenging in all the right ways and a pleasure to work with.
John Woods
Where many CEO and CMOs fail, Dave truly succeeds in his ability to marry a phenomenally detailed knowledge of all facets of marketing with the wider commercial challenges of a business. His greatest skill is distilling this knowledge into ideas that can be understood and bought into by all levels within a business. He's challenging in all the right ways and a pleasure to work with.
John Woods
Where many CEO and CMOs fail, Dave truly succeeds in his ability to marry a phenomenally detailed knowledge of all facets of marketing with the wider commercial challenges of a business. His greatest skill is distilling this knowledge into ideas that can be understood and bought into by all levels within a business. He's challenging in all the right ways and a pleasure to work with.
Credentials
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SMCR
Financial Conduct AuthorityDec, 2019- Nov, 2024 -
CF1 and CF3
Financial Conduct AuthorityApr, 2017- Nov, 2024 -
CF1 and CF3
Financial Conduct AuthorityJun, 2012- Nov, 2024
Experience
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Pinnacle Pet Group
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United Kingdom
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Insurance
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200 - 300 Employee
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CMO at Pinnacle Pet Group
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Jul 2023 - Present
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ThinkMarkets
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United States
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Financial Services
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100 - 200 Employee
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CMO at Think Markets
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Sep 2022 - May 2023
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Skilling
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Cyprus
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Financial Services
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1 - 100 Employee
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Chief Marketing & Growth Officer - Cryptos, CFDs and FX
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Feb 2022 - Sep 2022
In this role my key accountability is to drive business growth on the global stage overseeing brand, digital marketing, sales, relationship management and regional management. I also oversee strategy planning. In this role my key accountability is to drive business growth on the global stage overseeing brand, digital marketing, sales, relationship management and regional management. I also oversee strategy planning.
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OANDA
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United States
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Financial Services
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300 - 400 Employee
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CEO - EMEA & Global Chief Revenue Officer - FX, Payments and Data Analytics
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May 2020 - Feb 2022
In this role I had two distinct accountabilities. The first was to drive revenue growth across Americas, APAC and EMEA regions overseeing global brand marketing, digital marketing, sales, relationship management and regional management teams. The second part of my role was to hold the SMCR regulatory accountability for the UK FCA entity.
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CEO - EMEA & Global CMO - FX, Payments and Data Analytics
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May 2017 - May 2020
There were two distinct parts to this role. The first was responsibility for the P&L delivery and regulatory accountability (FCA CF1 and CF3, later SMCR) for the EMEA region at a time of great regulatory change with MiFID 2 and ESMA leverage legislation. The second part of my remit was to oversee all global marketing operations including brand, digital marketing and PR.
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CMC Markets
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United Kingdom
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Financial Services
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700 & Above Employee
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Chief Commercial Officer - CFDs, Spread-betting and Stockbroking
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May 2015 - Mar 2017
Ran the performance marketing, brand, digital, Influencer, PR, and sponsorship teams across all global markets as the business scaled. Heavily involved during the successful IPO of the firm in 2016. Ran the performance marketing, brand, digital, Influencer, PR, and sponsorship teams across all global markets as the business scaled. Heavily involved during the successful IPO of the firm in 2016.
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Alpari (UK) Ltd
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United Kingdom
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Financial Services
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1 - 100 Employee
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Chief Executive Officer - Retail and Institutional FX
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Nov 2013 - Feb 2015
Responsible for the P&L delivery and regulatory accountability for the firm. I held the CF1 and CF3 FCA Control Functions. The firm was operating across the UK, Europe, Middle East, USA and Asia in both the B2C and B2B sectors.
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Chief Operating Officer - Retail and Institutional FX
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Jul 2013 - Nov 2013
Ran business strategy and planning, digital marketing and online sales, brand , customer services, project management, public relations and sponsorships operations across the UK, Europe, Middle East, Japan and USA.
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Chief Marketing Officer - Retail and Institutional FX
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Oct 2011 - Jul 2013
Led digital marketing, online sales, brand, public relations and sponsorship operations across the UK, Europe, Middle East, Japan and USA.
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IG Group
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United Kingdom
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Financial Services
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700 & Above Employee
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Group Marketing Director - CFDs, Spread-betting and Stockbroking
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Apr 2008 - Oct 2011
Ran the global marketing operations for the portfolio of Group brands across 14 markets within the UK, Europe, APAC and Americas. During this period the firm was just expanding across Europe and consolidating its presence in Australia and Singapore. Ran the global marketing operations for the portfolio of Group brands across 14 markets within the UK, Europe, APAC and Americas. During this period the firm was just expanding across Europe and consolidating its presence in Australia and Singapore.
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Bmibaby
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East Midlands Airport
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Marketing & Revenue Management Director - Low cost airline and brand extensions
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Dec 2003 - Mar 2008
Oversaw the revenue management, network planning, marketing strategy, digital marketing, PR and client services teams for operations throughout the UK and Europe for a business that scaled to £200M in revenue in three years. Developed highly impactful brand advertising that led to a series of brand extensions. Oversaw the revenue management, network planning, marketing strategy, digital marketing, PR and client services teams for operations throughout the UK and Europe for a business that scaled to £200M in revenue in three years. Developed highly impactful brand advertising that led to a series of brand extensions.
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Scottish Courage Limited
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Hereford and Edinburgh
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Marketing Manager - Strongbow brand
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Mar 2001 - Nov 2003
Oversaw the marketing strategy, impactful TV advertising and the revenue delivery of the power brand, Strongbow across UK and Eire during a period of significant growth where the brand moved from the number 10 to number 5 position in the UK on trade by volume. Oversaw the marketing strategy, impactful TV advertising and the revenue delivery of the power brand, Strongbow across UK and Eire during a period of significant growth where the brand moved from the number 10 to number 5 position in the UK on trade by volume.
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Cadbury plc
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Birmingham, United Kingdom
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Senior Brand Manager - Roses and Timeout brands
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Feb 1997 - Feb 2001
Oversaw the marketing of the flagship brand, Cadbury's Roses including new TV advertising campaign, new pack designs and new chocolate selections. Also worked on the TIme Out and Snack brands developing award-winning outdoor campaign for Cadbury's Snack and new pack formats for Time Out. Oversaw the marketing of the flagship brand, Cadbury's Roses including new TV advertising campaign, new pack designs and new chocolate selections. Also worked on the TIme Out and Snack brands developing award-winning outdoor campaign for Cadbury's Snack and new pack formats for Time Out.
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Wells & Young's
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United Kingdom
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Food and Beverage Services
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1 - 100 Employee
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Brand Manager - Red Stripe and Kirin brands
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Sep 1995 - Feb 1997
Oversaw the marketing for Red Stripe and Kirin beer brands across Western Europe Oversaw the marketing for Red Stripe and Kirin beer brands across Western Europe
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Wilkinson Sword Limited
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High Wycombe
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Brand Manager - FX Performer brand
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Jan 1993 - Sep 1995
Oversaw the marketing on the Classic and Protector range of products. Heavily involved in the launch of FX Performer razor. Oversaw the marketing on the Classic and Protector range of products. Heavily involved in the launch of FX Performer razor.
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Education
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Cranfield School of Management
Master of Science - MS, Marketing and Product Management -
University of Portsmouth
Bachelor's Degree, Geography