David Rodriguez
Senior Digital Marketing Manager at Xivic Inc.- Claim this Profile
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Topline Score
Bio
Credentials
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Google Ads Search Certification
GoogleSep, 2022- Nov, 2024 -
HubSpot Solutions Partner
HubSpot AcademySep, 2022- Nov, 2024 -
Developing Scalable Apps in Python
Udacity -
JavaScript Design Patterns
Udacity -
Object-Oriented JavaScript
Udacity -
Product Design
Udacity -
Rapid Prototyping
Udacity -
Web Development
Udacity
Experience
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Xivic Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Senior Digital Marketing Manager
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Jun 2022 - Present
Work with senior leadership of HireVue, a B2B SaaS company in HR and recruiting, to define their Go-To-Market strategy, built on a detailed analysis of market needs, competitive landscape, and industry trends leading to successfully implementing a scalable, full funnel acquisition system. Lead the strategic planning and successful implementation of integrated marketing strategies across: Search, Display, Social Media, Programmatic, Email, Paid and Organic channels - working efficiently with cross-functional teams of channel specialists, data analysts and media creatives. Manage marketing budget allocation and deliver marketing-driven pipeline to meet and exceed sales targets - while reporting on KPIs and ROI across the funnel (MQLs, SALs, SQLs, SQOs) to identify the optimal budget and channel mix. Establish and refine processes for measuring and optimizing lead lifecycle within Salesforce and Marketo – in collaboration with sales & customer success leaders – resulting in the acceleration of sales velocity & revenue creation opportunities. Develop an efficient framework for generating high-value content assets that help solve key pains for buyers and provide the fuel for driving inbound leads (MQLs) - while implementing consistent CRO techniques to analyze user behavior and implement data-driven optimizations. Establish fundamental marketing principles that articulate company positioning, ICP, buyer personas, product messaging & buyer journeys to effectively reach our target segments and engage with new prospects. Show less
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Sahara
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Iceland
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Advertising Services
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1 - 100 Employee
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Senior Digital Marketing Specialist
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Mar 2021 - May 2022
In charge of developing and implementing growth marketing initiatives for 20+ client accounts, in both B2B and B2C, focused on: client acquisition, paid media, SEO, conversion rate optimization, social media management and marketing automation. Owned end-to-end planning, execution and optimization of paid, omni-channel ad campaigns across: Google, Facebook, TikTok, YouTube & LinkedIn - leading a cross-functional and globally distributed marketing team. Analyzed marketing & sales analytics data to assess trends and create actionable, data-driven plans to improve key metrics: CAC, AOV, LTV, ROAS - while exceeding quarterly performance targets and consistently growing client revenue YoY. Configured HubSpot CRM sales enablement tools: dynamic forms, conditional workflows, custom fields/pipelines, data flow and email automation - streamlining contact management, lead nurturing and sales opportunities. Increased the department's efficiency and project execution by creating various marketing operations processes and systems, such as: project management, A/B testing, analytics optimization, dashboard reporting, SOPs, OKRs and employee training. Show less
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DfD Ignite
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United States
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Advertising Services
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Digital Marketing Growth Strategist
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Jan 2017 - Feb 2021
Consulted with business owners/SMBs and implemented digital marketing strategies to grow their online visibility, generate new leads, and drive customer acquisition - delivering a steady, growing stream of leads each and every week. Crafted B2C marketing programs and executed on paid acquisition, lead generation, social media marketing, search engine optimization, content marketing and email automation campaigns - creating multi-channel, integrated growth engines. Performed marketing analytics across channels to evaluate performance KPIs, determine campaign efficiency and improvement opportunities - while presenting regular growth marketing reports to the management team, along with optimization recommendations. Project managed and executed business marketing projects, such as: website design, social media management, online advertising campaigns, search engine optimization, email campaign automation and graphic design. 30+ full websites/funnels designed & launched. Avg. SEO growth in yearly website visitors 250%-600%. Avg. ad campaign ROAS 4 - 7. 150+ photo/video media projects created. Show less
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DfD Shotz Media
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Orlando, Florida, United States
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Chief Photographer & Video Producer
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2019 - 2021
Managed and executed photography / videography media campaigns for individual and commercial clients. Photographed portrait sessions (outdoors and in-studio), product catalog shots, and large scale events. Directed the creative vision, recording and production of events to create promotional videos, highlight reels and mini documentaries. Successfully delivered 100% of projects on time and within budget with less than 1 revision on average. Managed and executed photography / videography media campaigns for individual and commercial clients. Photographed portrait sessions (outdoors and in-studio), product catalog shots, and large scale events. Directed the creative vision, recording and production of events to create promotional videos, highlight reels and mini documentaries. Successfully delivered 100% of projects on time and within budget with less than 1 revision on average.
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Google
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United States
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Software Development
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700 & Above Employee
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Corporate Operations Engineering Support
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Aug 2014 - Sep 2016
Analyzed and troubleshooted technical issues in a rapidly evolving and fast paced environment via chat, tickets, phones, and in-person service, while maintaining a high level of customer satisfaction. Supported various operating systems and platforms including: Linux, OS X, Windows, Chrome OS, and Android. Supported corporate applications and services: - Network infrastructure - User account management - Google video conferencing & Hangouts - Software/hardware asset management - Printing infrastructure - VPN/remote access - Avaya phone systems Collaborated on process improvement projects by designing and building web based tools utilizing: Python, AppEngine, Google APIs, Javascript, HTML, CSS, Jinja2 Interacted with cross-functional teams, through tickets and bugs, on behalf of Googlers to provide a streamlined user support experience. Identified, responded, and managed widespread incidents and known issues, while working with infrastructure/service teams to ensure resolution. Traveled to offices worldwide providing regional support, sharing knowledge, best practices and further developing global collaboration. Engaged in process documentation, peer mentoring/knowledge sharing, and facilitating trainings. Show less
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Google
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United States
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Software Development
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700 & Above Employee
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Corporate Operations Engineering, IT Intern
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May 2013 - Aug 2013
Provided front-line user support for all internal tools and technologies, as well as administration of corporate resources on the network. Brought corporate Hydra system up to standards by updating deprecated configuration in the IDF, submitting change lists and pushing files to the production code repository. Pursued advancement of technical knowledge in Linux and Mac operating systems through specialized training. Provided front-line user support for all internal tools and technologies, as well as administration of corporate resources on the network. Brought corporate Hydra system up to standards by updating deprecated configuration in the IDF, submitting change lists and pushing files to the production code repository. Pursued advancement of technical knowledge in Linux and Mac operating systems through specialized training.
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Lockheed Martin
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United States
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Defense and Space Manufacturing
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700 & Above Employee
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Business Development Intern
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Jun 2010 - Aug 2010
Participated in developing an innovative learning platform product through business model analysis, technology assessments and market research.Conceptualized project vision, ideas and strategies into white papers as well as developed project requirements.
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IT Services and Support Intern
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Sep 2009 - May 2010
Support technological upgrade and refresh by configuring, deploying and troubleshooting employee laptops throughout the company.Directly troubleshoot and support users with any inquiries about company assets, network, policies and resources.
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Engineering Student Tech
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Jun 2009 - Aug 2009
Lead Engineer for a Research & Development project focused on server consolidation through VMware virtualization technology and cloud computing.Performed security scans and asset tracking on all machines complying with department’s audit policy.
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Lockheed Martin
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United States
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Defense and Space Manufacturing
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700 & Above Employee
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Web/Marketing Student Intern
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Jun 2008 - Aug 2008
Spearheaded marketing strategies for the department including the development of a Web Site, Brochure, and Logo. Performed Systems Integration through simulation demos to prospective customers. Spearheaded marketing strategies for the department including the development of a Web Site, Brochure, and Logo. Performed Systems Integration through simulation demos to prospective customers.
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Education
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2010 - 2014
University of Central Florida
Bachelor of Science (B.S.), Information Technology, Minor in International Engineering -
2012 - 2012
Universidade Federal do Rio de Janeiro
International Engineering Exchange Program, Information Technology -
2012 - 2012
Université Joseph Fourier (Grenoble I)
Wireless, Networks and Security Professional Program, Information Technology -
2008 - 2010
Seminole State College of Florida
Associate of Arts, Information Technology -
2005 - 2009
Crooms Academy of Information Technology
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