Deyinbo .A. L.

Digital Marketing Manager, Social Media Lead & Content Developer at Geely Nigeria
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Contact Information
us****@****om
(386) 825-5501
Location
United Kingdom, UK
Languages
  • English Full professional proficiency
  • Kalabari Native or bilingual proficiency
  • Yoruba Full professional proficiency
  • Creoles and pidgins, English-based Full professional proficiency

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Credentials

  • Verified International Academic Qualifications
    World Education Services
    Sep, 2021
    - Nov, 2024
  • Diploma in Digital Marketing
    Shaw Academy
    Dec, 2015
    - Nov, 2024
  • Google Tag Manager Fundamentals Certification
    Google Analytics 4
    Aug, 2023
    - Nov, 2024
  • HubSpot Social Media Marketing II Certification
    HubSpot Academy
    Aug, 2023
    - Nov, 2024
  • Google Ads AI-Powered Performance Ads Certification
    Google Ads (Google Partner)
    Aug, 2023
    - Nov, 2024
  • Google Ads Creative Certification
    Google Ads (Google Partner)
    Aug, 2023
    - Nov, 2024
  • Google Ads Display Certification
    Google Ads (Google Partner)
    Aug, 2023
    - Nov, 2024
  • Google Ads Measurement Certification
    Google Ads (Google Partner)
    Aug, 2023
    - Nov, 2024
  • Google Ads Search Certification
    Google Ads (Google Partner)
    Aug, 2023
    - Nov, 2024
  • Google Ads Video Certification
    Google Ads (Google Partner)
    Aug, 2023
    - Nov, 2024
  • Google Analytics Certification
    Google Analytics 4
    Aug, 2023
    - Nov, 2024
  • Semrush Content Marketing and SEO with Eric Enge Certification
    Semrush
    Aug, 2023
    - Nov, 2024
  • Semrush Mastering Digital PR with Brian Dean Certification
    Semrush
    Aug, 2023
    - Nov, 2024
  • Semrush On-Page and Technical SEO Course
    Semrush
    Aug, 2023
    - Nov, 2024
  • Semrush SEO Toolkit Course
    Semrush
    Aug, 2023
    - Nov, 2024

Experience

  • Geely Nigeria
    • Nigeria
    • Automotive
    • 1 - 100 Employee
    • Digital Marketing Manager, Social Media Lead & Content Developer
      • Jun 2021 - Present

      Optimizing web content for SEO strategies, SEO troubleshooting, SEO reporting, and website architecture. Using Google Ads, Programmatic Ad, Facebook Ad, Instagram Ad, and Twitter Ad to generate traffic, create campaigns, brand awareness, and engagements. Analytics: tracking month-to-month changes in social media statistics and website traffic, find causes for rises/plummets and changing strategy accordingly. Managing the creative department to ensure content designs are delivered timely. Developed social media campaigns, email marketing campaigns, and online/offline promotions that increased revenues by over 120% Strategic Market Planning, Beacon & Geofencing ads, WordPress. Performance award for Q3 2022 (selling over 300 units of vehicles). Show less

  • Tropical General Investments (TGI) Group
    • Nigeria
    • Manufacturing
    • 700 & Above Employee
    • Digital Marketing Manager and Social Media Lead
      • Dec 2019 - Jun 2021

      Developing digital contents and social media conversational calendar for the various company’s brands. Conducting competitive review and analysis. Performing social media community management. Working closely with agencies to ensure digital projects are delivered before deadline. Using email marketing, Google ads, social media marketing and other PPC to create campaigns and conversions. Developed the Terra Chicken Dunk online game & TGI Distri website that increase the market share of one of the business brands to 19.8% in its first year of launch. Acquired skills in HTML/CSS (Elementor plug-in), Budget Management, Team Leadership, Google Search Console. Highest ever sale of over N2.7 billion (£5,167,619.10 million) in a month in 2020 (pandemic era). First time crossing the landmark sale of over 100,000 cartons in a month by selling over 135,000 cartons of Terra Seasoning Cubes (Bouillon Cubes). Show less

  • Pulse Nigeria
    • Nigeria
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Digital Marketer, SEO Lead, and Content Developer
      • Jan 2015 - Nov 2019

      Performing SEO keyword research in sync with the company’s business goals. Implementing and optimizing web content for SEO strategies, content development & link building. Engaging the use of Google Search Console, Bing Webmaster Tools and Google Analytics to generate and manage traffic. Analytics: tracking month-to-month changes in website traffic, find causes for rises/plummets, changing SEO strategy and website architecture accordingly. Managing the front and back-ends of the company’s websites (Pulse.ng & Pulse.com.gh) and contents publishing on the mobile app. Developed the celebrity glossary webpage which generated over 300,000 organic web traffic in a month. I acquired skills in Google Search Console, Bing Webmaster Tools, Trello, Google Analytics, Facebook Ads, WordPress, Escenic CMS Tool, Keyword Research, and SEO/SEM. Show less

Education

  • York St. John University
    Master of Science - MS, Digital Communication and Media/Multimedia
    2022 - 2023
  • University of Lagos
    Bachelor of Science (B.Sc.), Mass Communication/Media Studies
    2010 - 2014

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