Experience

King Tide

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Product / UX Designer

  • May 2022 - Present



PepsiCo

• United States
• Food and Beverage Services
• 700 & Above Employee

• Senior UX Product Designer

  • Sep 2022 - Present



Ruyé Consultoria Boutique

• México, Mexico

• Senior Digital Designer

  • Feb 2020 - May 2022

  Marketing agency where I’m responsible for the design area. I take care of all social media accounts, website projects, analysis and recommendation of user experience on digital platforms and branding projects. • Improvement in attention and detection of customer needs. • Control of company accounts in social media content (strategy, planning, campaigns, content and presentation with clients). • Transform obsolete campaigns into current and better developed campaigns in Facebook Ads, Instragams Ads and Google Ads. • Visual development of the client’s advertising campaign based on market trends increase in the effectiveness of advertising campaigns by 50%. • Strategic planning of advertising campaigns. • Increased fluidity and user experience within the application through the Design Thinking methodology, empathizing and defining the user’s needs. • Get recognition from the NewYork times for the website Schmaltzybros. https://www.nytimes.com/2020/10/21/world/americas/mexico-city-quarantine-baking.html Show less



Tanya Moss

• Mexico
• Luxury Goods & Jewelry
• 1 - 100 Employee

• Brand Design Manager

  • Jul 2019 - Nov 2019

  Prestigious Mexican silver jewelry where I was part of the design team, where most of my functions were focused on the digital area. • Identity creation for new collections. • Design of training platform for staff. • Take the brand to a digital level. • Increased customer attraction at both face-to-face and digital collection launch events. • Increase the customer experience through the delivery of certificates. • Responsible for social media. • Preparation and edition of photography and video. Show less



Studio Domus

• Mexico
• Architecture and Planning
• 1 - 100 Employee

• Senior Graphic Designer

  • Nov 2018 - Apr 2019

  Firm of architects established in Mexico and Guatemala. I was responsible for the graphics area and brand development. • Development of social media design and website. • Creation of advertising campaigns. • Creation of a sister corporate brand of the company from cero. Firm of architects established in Mexico and Guatemala. I was responsible for the graphics area and brand development. • Development of social media design and website. • Creation of advertising campaigns. • Creation of a sister corporate brand of the company from cero.



SHCP Autoridad Federal Para el Desarrollo de Zonas Económicas Especiales

• Mexico City Area, Mexico

• Senior Graphic Designer

  • May 2018 - Oct 2018

  I was in charge of the whole area of graphic design in the promotion apartment inside of SEZ. I was responsible for all the presentations internal and external; the design of pitchbooks for every SEZ, animations of the maps and develop personal branding for directors. I was in charge of the whole area of graphic design in the promotion apartment inside of SEZ. I was responsible for all the presentations internal and external; the design of pitchbooks for every SEZ, animations of the maps and develop personal branding for directors.



GO Studio

• Advertising Services
• 1 - 100 Employee

• Multimedia Designer

  • Mar 2018 - May 2018

  I was part of the audio and video editing team, where I developed tasks such as video cutting and review, audio review, animation, color correction and project joining. Also participate in the handling of equipment such as cameras and drones during project recordings. I was part of the audio and video editing team, where I developed tasks such as video cutting and review, audio review, animation, color correction and project joining. Also participate in the handling of equipment such as cameras and drones during project recordings.



Fundación de Investigaciones Sociales A.C.

• Mexico
• 1 - 100 Employee

• Graphic Designer

  • Sep 2017 - Feb 2018



Naran Xadul

• Mexico City Area, Mexico

• Graphic Designer

  • Sep 2016 - Jan 2018

  Responsible for the design and content of social networks, focused on illustration, video editing and photography. Design of presentations for clients and alliances, media kit and development of digital campaigns for courses, interviews and exhibitions. Responsible for the design and content of social networks, focused on illustration, video editing and photography. Design of presentations for clients and alliances, media kit and development of digital campaigns for courses, interviews and exhibitions.