Dexter Tam
SEM Specialist at Custom Legal Marketing- Claim this Profile
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English -
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Chinese -
Topline Score
Bio
Credentials
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Google Analytics Certification
Google Digital Academy (Skillshop)Jul, 2023- Nov, 2024 -
Google Ads - Measurement Certification
Google Digital Academy (Skillshop)Dec, 2022- Nov, 2024 -
Google Ads Display Certification
Google Digital Academy (Skillshop)Dec, 2022- Nov, 2024 -
Google Ads Search Certification
Google Digital Academy (Skillshop)Dec, 2022- Nov, 2024 -
Google Ads Video Certification
Google Digital Academy (Skillshop)Dec, 2022- Nov, 2024
Experience
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Custom Legal Marketing
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United States
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Advertising Services
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1 - 100 Employee
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SEM Specialist
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Mar 2016 - Present
• Collaborate daily with clients to facilitate digital marketing requests, strategies, and campaigns, and ensure goals are met in a timely and well-produced manner. • Employ search engine optimization techniques on and off-site to improve search engine result page rankings, with a year over year increase in traffic and leads for multiple clients. • Controlling the creation and management of advertising campaigns on Google Ads, Bing Ads, and Google Local Services, resulting in a client… Show more • Collaborate daily with clients to facilitate digital marketing requests, strategies, and campaigns, and ensure goals are met in a timely and well-produced manner. • Employ search engine optimization techniques on and off-site to improve search engine result page rankings, with a year over year increase in traffic and leads for multiple clients. • Controlling the creation and management of advertising campaigns on Google Ads, Bing Ads, and Google Local Services, resulting in a client seeing a 30% increase in total conversions. Craft performance-optimized ad copy and landing page to improve ad performance. • Troubleshoot and resolve help-desk tickets for clients in need of real-time tech support, ensuring all services maintain at the high level capability. • Manage and update website content, and construct landing pages for increased opportunities for traffic and conversions using WordPress. • Monitor and evaluate Google Analytics and third-party data-tracking programs to identity opportunities for increasing website traffic and lead generation. Show less • Collaborate daily with clients to facilitate digital marketing requests, strategies, and campaigns, and ensure goals are met in a timely and well-produced manner. • Employ search engine optimization techniques on and off-site to improve search engine result page rankings, with a year over year increase in traffic and leads for multiple clients. • Controlling the creation and management of advertising campaigns on Google Ads, Bing Ads, and Google Local Services, resulting in a client… Show more • Collaborate daily with clients to facilitate digital marketing requests, strategies, and campaigns, and ensure goals are met in a timely and well-produced manner. • Employ search engine optimization techniques on and off-site to improve search engine result page rankings, with a year over year increase in traffic and leads for multiple clients. • Controlling the creation and management of advertising campaigns on Google Ads, Bing Ads, and Google Local Services, resulting in a client seeing a 30% increase in total conversions. Craft performance-optimized ad copy and landing page to improve ad performance. • Troubleshoot and resolve help-desk tickets for clients in need of real-time tech support, ensuring all services maintain at the high level capability. • Manage and update website content, and construct landing pages for increased opportunities for traffic and conversions using WordPress. • Monitor and evaluate Google Analytics and third-party data-tracking programs to identity opportunities for increasing website traffic and lead generation. Show less
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Bigger Law Firm Magazine
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United States
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Book and Periodical Publishing
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Staff Contributor
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Jun 2016 - Present
• Conceive, research and compose articles relating to search engine optimization techniques and current digital marketing news and events. • Publish articles across all relevant social media platforms and create enticing call-to-action headlines to increase traffic and user engagement. • Conceive, research and compose articles relating to search engine optimization techniques and current digital marketing news and events. • Publish articles across all relevant social media platforms and create enticing call-to-action headlines to increase traffic and user engagement.
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Dispatcher
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San Francisco Bay Area
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Field Marketing Intern
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Oct 2015 - Mar 2016
• Brainstorm, coordinate, and execute field-marketing projects to increase user base. • Implement and complete A/B Testing to ensure optimized marketing campaigns. • Perform account management and marketing operations duties. • Brainstorm, coordinate, and execute field-marketing projects to increase user base. • Implement and complete A/B Testing to ensure optimized marketing campaigns. • Perform account management and marketing operations duties.
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Education
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San Francisco State University
Bachelor's degree, Communication and Media Studies
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