Dexter Castaneda
Account Executive at SweetwaterMEA- Claim this Profile
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Bio
Experience
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sweetwater mea
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United Arab Emirates
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Advertising Services
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1 - 100 Employee
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Account Executive
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Apr 2014 - Present
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Project Coordinator
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Apr 2014 - Apr 2014
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Area Sales Manager
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Apr 2012 - Present
Sales Function • Manages and develops dealers within assigned territory • Ensures sales target are met within the assigned territory • Manages inventory of units in the territory and analyzes movement of motorcycles • Closely monitors competitors’ activities and prepares competitive reports. Marketing Function • Recommends, develops and implements marketing promotions/activities. • Works hand in hand with Branch Managers, Area Managers and Regional Managers in conceptualizing marketing promotions, activities and events for brand building. • Acts as liaison between Kymco Philippines, assigned dealers and third party agency in implementing marketing promotions and events. Administrative Function • Manages performance of Sales Coordinator assigned in the territory • Conducts sales training, product and company orientation • Supervises accurate and complete documentation of delivered units • Handles after sales service • Acts as the primary communication link between assigned dealers and Kymco Phils. Inc. Show less
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Area Manager
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Dec 2010 - Dec 2011
• Manages branches within Ilocos Sur, Pangasinan and La Union Area. • Ensures sales target are met per branch per month • Formulate and implement marketing program. • Performs administrative functions. • Manages personnel assigned in branches. • Conducts sales training, product and company orientation. • Handles after-sales concern. • Manages branches within Ilocos Sur, Pangasinan and La Union Area. • Ensures sales target are met per branch per month • Formulate and implement marketing program. • Performs administrative functions. • Manages personnel assigned in branches. • Conducts sales training, product and company orientation. • Handles after-sales concern.
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Area Sales Coordinator
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Sep 2007 - Dec 2010
• Manages dealers in South Luzon Area. • Ensures that target per month is achieved. • Conducts necessary marketing promotions to assist dealers increase their sell-through. • Handles after-sales concerns of dealers. • Build rapport with dealers and continuously strengthens relationships with them. • Manages dealers in South Luzon Area. • Ensures that target per month is achieved. • Conducts necessary marketing promotions to assist dealers increase their sell-through. • Handles after-sales concerns of dealers. • Build rapport with dealers and continuously strengthens relationships with them.
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Key Account Representative
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Apr 2006 - Aug 2007
• Represents Unilever to key accounts (Ultramega, Super8, Suy Sing and Makro). Handles all trade marketing operations concerns. • Ensures smooth implementation of in-store sales and marketing promotions. • Negotiates better implementation of in-store promotions in handled accounts. • Coordinates directly with key accounts’ Category Managers (Buyers). • Coordinates with third party agency in successful implementation of in-store sales and marketing promotion. • Participates in planning of a brand activation within the handled accounts. • Manages personnel within the sales team. • Ensures excellent product displays and 100% availability in-store. • Maintains good business relationship with Branch Managers and Category Managers. Show less
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Education
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Adamson University
Bachelor of Science (BSc), Marketing