Director Of Admissions

• Oct 2021 - Present

Director of Marketing

• May 2016 - Present

I supervise implementation of all marketing processes by efficiently managing lead generation for five programs as an in-house marketing expert for troubled youth programs. I oversee lead generation by utilizing SEO and Paid Ads with Google Adwords and Facebook. I efficiently manage team to field incoming program inquires. I lead creation and execution of robust techniques for initiation and upkeep of project management focus with key emphasis on accountability of programs as per marketing goals. • Boosted the number of generated leads for each month continuously for more than two years by training and coaching program admissions directors on closing leads and funnels along with establishing an ongoing curriculum. • Directed establishment of a Return on Ad Spend (ROAS) for effective data-driven decision making, further developing paradigm shift to base business decisions on data rather than gut feeling. • Oversaw successful transformation of an underperforming admissions center into a profitable one; successfully increasing admits from zero to 23 within a year. • Achieved profits worth millions of dollars by increasing online admission per program year-over-year (YOY). • Drove major increase in admission rates by 23%. Show less

Enterprise Account Manager - SEM

• Jun 2015 - May 2016

I oversaw creation and implementation of robust strategic measures to uphold brand identity from relative obscurity and crystallized as leaders within respective fields. I planned, created, and implemented robust digital marketing plans across all SEM platforms and efficiently managed the support team to ensure timely completion of tasks within timely and budgetary. I impacted and inspired trust, confidence, and respect of clients, peers, management, C-level, and key decision-makers across a wide range of industries by acting as a capable leader. I maximized organizational visibility by utilizing SEO, PPC, and social media profiling across Twitter, Facebook, LinkedIn, Instagram, and YouTube by utilizing strong knowledge of internet tools, trends, and business models. • Attained and retained the lowest cancelation rate of any account manager, while regularly receiving accounts transfer due to ability to retain upset clients. • Collaborated with marketing directors and agents as well as high-spend accounts of $2500 a month and up; highest spend client worth $20K+ a month. • Increased revenue and profit across competitive markets by establishing startups and strategic partnerships. • Led the largest book of business across within company, including overall monthly spend valued at $100K. • Successfully acquired one of the highest upsells every month 180 Fusion averaging at $15K per month. Show less

Managing Director and Chief Operating Officer (COO)

• May 2013 - May 2015

I co-founded and enabled success of new startup 'Venture Icon Media' to support various companies in securing business growth. I efficiently managed own internet brand marketing division, including social media, community, and reputation management. I ensured utilization of strong project management skills to facilitate content delivery and distribution, ensuring timely execution and maintenance of delivery dates. I directed implementation of operational functions, including human resource department, payroll, taxes, and insurance as well as across development department by developing commission structure, growth, and sales strategies. I acted as a key spokesperson to present company at digital marketing conventions, including Business and Digital and Marketing 101 classes. • Created and executed digital content strategy and design by optimizing websites through utilization of SEO techniques, including keyword optimized writing, link building, keyword analysis, and GSA campaigns. • Oversaw implementation of organizational processes across full marketing agency comprising of writers, developers, web designers, graphic designers, SEO strategists, and a white label wholesale marketing division. • Ensured prevention of an increase in operating expenditures in relation to incoming cash flows by leading team on budget as well as successfully exceeding customer expectations. Show less

Director of Field Operations

• May 2012 - May 2013

I oversaw maintenance of curriculum and training of upper management, maximizing professional and business development. I led initiation of change from traditional marketing ad spend to a focus on digital marketing by collaborating with marketing team. I directed introduction of formal methodologies and practices for improvement in internal employee/management communications and prioritization of initiatives as per expected employee-focused targets and expectations through utilization of senior thesis research. I liaised with marketing team on traditional marketing, including ad buys, direct mail, billboard, newspaper, and radio.• Showcased exceptional performance and secured fast-tack promotion to Director of Field Operations from Vice President of Sales through creation of new commission structure and implementation of sales techniques.• Drove multiple process improvements, including reduction of paperwork by 80% through strategic review and improvement of existing systems along with supporting procedures.• Deesaclated operational expenses by 50% - Q2 and expenses by utilizing analytics for effective decision making.• Led successful development of sales training curriculum; further adopted by all corporate teams.• Boosted company-wide sales by over $1M gross sales YoY by implementing an insurance program.Prior experience as a General Manager at Premier Car Wash System, Project Manager at Beacon Metals, and General Manager at Castle Valley Services. Show less

Vice President of Sales

• Mar 2010 - Jun 2012