Devora Rogers
Chief Strategy Officer at Alter Agents- Claim this Profile
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French Professional working proficiency
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German Full professional proficiency
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Spanish Professional working proficiency
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English Native or bilingual proficiency
Topline Score
Bio
Kathleen Kruse
I have had the pleasure of knowing Devora Rogers for nearly 15 years. During that time, she has blossomed in roles that successively challenged her extraordinary talent for market research, business strategy, brand management and marketing communications. Along the way, Devora and I collaborated on several digital marketing projects with limited time and budget constraints. This is where her exceptional project management and "people" skills really shine. She is not only a gifted marketing expert -- but also an effective leader. I highly recommend Devora for any senior marketing or customer intelligence position at a high-growth, innovation-focused company. She is a brilliant strategist, as well as an energetic, resourceful
Kate Barnhill
Devora is a thought-provoking colleague, an empowering boss, a supportive mentor. I had the privilege of working with her in all of those scenarios over the years. Most recently as my direct manager, I enjoyed her ability to keep me challenged, to engage me in exciting initiatives and to transfer her knowledge. She lent sound advice as we developed a new team; she gave support and suggestion at the right times and at other times trusted my decisions and abilities; and she led by example in building an inclusive, empowered and results-oriented team environment. In the world of NPS...I give her a 10!
Courtney Lewis
Devora is one of the most well rounded leaders I have encountered. She is highly intelligent (both intellectually and emotionally), measured, thoughtful and insightful.There is a not an assignment she touches that is not better for having her a part of it. Devora has a talent for putting the right people in the right roles, and enabling the success of those all those around her. She is, in my opinion, a true employee advocate and ensures that all who work for her feel valued.
Kathleen Kruse
I have had the pleasure of knowing Devora Rogers for nearly 15 years. During that time, she has blossomed in roles that successively challenged her extraordinary talent for market research, business strategy, brand management and marketing communications. Along the way, Devora and I collaborated on several digital marketing projects with limited time and budget constraints. This is where her exceptional project management and "people" skills really shine. She is not only a gifted marketing expert -- but also an effective leader. I highly recommend Devora for any senior marketing or customer intelligence position at a high-growth, innovation-focused company. She is a brilliant strategist, as well as an energetic, resourceful
Kate Barnhill
Devora is a thought-provoking colleague, an empowering boss, a supportive mentor. I had the privilege of working with her in all of those scenarios over the years. Most recently as my direct manager, I enjoyed her ability to keep me challenged, to engage me in exciting initiatives and to transfer her knowledge. She lent sound advice as we developed a new team; she gave support and suggestion at the right times and at other times trusted my decisions and abilities; and she led by example in building an inclusive, empowered and results-oriented team environment. In the world of NPS...I give her a 10!
Courtney Lewis
Devora is one of the most well rounded leaders I have encountered. She is highly intelligent (both intellectually and emotionally), measured, thoughtful and insightful.There is a not an assignment she touches that is not better for having her a part of it. Devora has a talent for putting the right people in the right roles, and enabling the success of those all those around her. She is, in my opinion, a true employee advocate and ensures that all who work for her feel valued.
Kathleen Kruse
I have had the pleasure of knowing Devora Rogers for nearly 15 years. During that time, she has blossomed in roles that successively challenged her extraordinary talent for market research, business strategy, brand management and marketing communications. Along the way, Devora and I collaborated on several digital marketing projects with limited time and budget constraints. This is where her exceptional project management and "people" skills really shine. She is not only a gifted marketing expert -- but also an effective leader. I highly recommend Devora for any senior marketing or customer intelligence position at a high-growth, innovation-focused company. She is a brilliant strategist, as well as an energetic, resourceful
Kate Barnhill
Devora is a thought-provoking colleague, an empowering boss, a supportive mentor. I had the privilege of working with her in all of those scenarios over the years. Most recently as my direct manager, I enjoyed her ability to keep me challenged, to engage me in exciting initiatives and to transfer her knowledge. She lent sound advice as we developed a new team; she gave support and suggestion at the right times and at other times trusted my decisions and abilities; and she led by example in building an inclusive, empowered and results-oriented team environment. In the world of NPS...I give her a 10!
Courtney Lewis
Devora is one of the most well rounded leaders I have encountered. She is highly intelligent (both intellectually and emotionally), measured, thoughtful and insightful.There is a not an assignment she touches that is not better for having her a part of it. Devora has a talent for putting the right people in the right roles, and enabling the success of those all those around her. She is, in my opinion, a true employee advocate and ensures that all who work for her feel valued.
Kathleen Kruse
I have had the pleasure of knowing Devora Rogers for nearly 15 years. During that time, she has blossomed in roles that successively challenged her extraordinary talent for market research, business strategy, brand management and marketing communications. Along the way, Devora and I collaborated on several digital marketing projects with limited time and budget constraints. This is where her exceptional project management and "people" skills really shine. She is not only a gifted marketing expert -- but also an effective leader. I highly recommend Devora for any senior marketing or customer intelligence position at a high-growth, innovation-focused company. She is a brilliant strategist, as well as an energetic, resourceful
Kate Barnhill
Devora is a thought-provoking colleague, an empowering boss, a supportive mentor. I had the privilege of working with her in all of those scenarios over the years. Most recently as my direct manager, I enjoyed her ability to keep me challenged, to engage me in exciting initiatives and to transfer her knowledge. She lent sound advice as we developed a new team; she gave support and suggestion at the right times and at other times trusted my decisions and abilities; and she led by example in building an inclusive, empowered and results-oriented team environment. In the world of NPS...I give her a 10!
Courtney Lewis
Devora is one of the most well rounded leaders I have encountered. She is highly intelligent (both intellectually and emotionally), measured, thoughtful and insightful.There is a not an assignment she touches that is not better for having her a part of it. Devora has a talent for putting the right people in the right roles, and enabling the success of those all those around her. She is, in my opinion, a true employee advocate and ensures that all who work for her feel valued.
Experience
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Alter Agents
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United States
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Market Research
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1 - 100 Employee
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Chief Strategy Officer
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Oct 2019 - Present
As Chief Strategy Officer at Alter Agents, I am responsible for designing and selling research studies to solve some of the toughest brand challenges. I have led a 3X growth for our firm in three years through a client-centric, consultative approach. I bring extensive digital media, shopper marketing and analytics experience to my work. Alter Agents is a full-service market research consultancy reimagining research in the age of the promiscuous consumer. With a thirteen year history of brand strategy and communications experience, the company focuses on collaborating with brands through quantitative, qualitative and neuroscience research methods to reveal consumer needs, priorities, and context. Alter Agents specializes in reframing the context for consumer research to yield powerful insights for its clients, including brand giants such as Google, Snapchat, Pinterest, Nespresso, Fortune Brands, Gatorade, and many more. Show less
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Murphy Research
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United States
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Market Research
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1 - 100 Employee
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VP Account Management
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Apr 2017 - Sep 2019
As VP of Account Management at Murphy Research, I partnered with clients including Snapchat, Kia, Nespresso and Macy's to create research solutions that resulted in enduring insights and growth-driven outcomes. I was responsible for identifying new client prospects, designing quantitative and qualitative custom research solutions, and leading the team from research inception to report delivery. My work also included syndicated shopper research and presenting keynote presentations at several industry conferences. Show less
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Promontory Brands, LLC
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United States
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Advertising Services
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Advisor - Insights and Marketing
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Jul 2016 - Apr 2017
Promontory is a martech startup whose mission is to help marketers manage the $32B marketing technology space and their Agency resources. Promontory’s mission is to help companies realize the full value of their brand across the entire customer experience and help progressive marketers lead by providing a suite of growth-focused tools. In this role as "Chief Intelligence Officer" I led the design and development of the Promontory insights platform. I also collaborated with the leadership team on strategic and operational decisions including marketing and growth strategies. Show less
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Inmar Intelligence
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United States
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Software Development
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700 & Above Employee
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Senior Director Marketing and Insights
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Oct 2012 - Jul 2016
As Senior Director of Marketing at Inmar, reporting to President of Sales and Marketing, I was responsible for leading the company's marketing and analytics units including oversight of our go to market strategy, strategic planning, and behavioral analytics products. My work included client engagements with Google, iHeart Media, Fortune Brands, Lowes Foods, Novant Health, Invista and others as well as producing the annual Inmar Analytics forum, launch of an analytics marketplace, quarterly trends reports, and a syndicated data product. Drawing on my insights and analytics background I encouraged a thought leadership driven approach to our marketing work while managing a team of 24 high performing direct reports. I was also a charter member of Inmar's Empowered Women networking and advocacy group. Show less
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Interpublic Group (IPG)
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United States
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Advertising Services
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700 & Above Employee
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Group Director, Global Business Development at Shopper Sciences
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Jul 2011 - Oct 2012
As Group Director, I was a key member of this shopper marketing consultancy providing retailers, manufacturers, and advertising agents with the insights necessary to align marketing strategies with factors that truly influence the shopper's decision to buy. I developed proprietary research methodologies and diagnostic tools to uncover the true drivers of influence along the path to purchase. The results of my work served global brands in developing their shopper marketing programs, creative strategies and media channel optimization in a challenging and rapidly changing media environment. Shopper Sciences was Google's research partner for the groundbreaking Zero Moment of Truth work conducted in 2011. As Global Director of Business Development at Shopper Sciences, I led the expansion and growth of Shopper Sciences key disciplines into Europe, Asia, and emerging markets, and served as a key liaison for global advertisers and their agency partners. I was a key player in the development of the Shopper Sciences brand out of the Emerging Media Lab. Show less
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IPG Media Lab
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United States
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Advertising Services
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1 - 100 Employee
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Director, Product Strategy
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Jun 2008 - Aug 2011
As Director of Product Strategy at IPG Media Lab, I consulted with global brands, including Sony, Charles Schwab, Bayer, Vizio, and Bose, to provide tangible, insights-based solutions for reaching consumers through non-traditional media channels. During my tenure with The Lab, I was instrumental in facilitating cross agency collaboration, supporting and winning new business pitches, leading executive tours at CES, and developing a leading edge shopper agency within IPG, Shopper Sciences. As Director of Product Strategy at IPG Media Lab, I consulted with global brands, including Sony, Charles Schwab, Bayer, Vizio, and Bose, to provide tangible, insights-based solutions for reaching consumers through non-traditional media channels. During my tenure with The Lab, I was instrumental in facilitating cross agency collaboration, supporting and winning new business pitches, leading executive tours at CES, and developing a leading edge shopper agency within IPG, Shopper Sciences.
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Yahoo
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United States
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Technology, Information and Internet
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700 & Above Employee
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Senior Front Page Editor
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Jan 2007 - Jun 2008
Produced and edited news and video content for the Featured module on the Front Page of Yahoo.com, the most visited site in the world with 48 million visitors per day. I also served as elections and video expert for the team. I produced hourly and daily statistics to assess and improve front page performance. Produced and edited news and video content for the Featured module on the Front Page of Yahoo.com, the most visited site in the world with 48 million visitors per day. I also served as elections and video expert for the team. I produced hourly and daily statistics to assess and improve front page performance.
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Deutsche Welle
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Germany
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Broadcast Media Production and Distribution
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700 & Above Employee
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Producer, Reporter
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Jun 2003 - Apr 2006
In this role I served as a producer, reporter and host for non-profit German international broadcaster; hosting live news programs, reporting for international radio shows, producing original features and news reports for the English Service of DW Radio. In this role I served as a producer, reporter and host for non-profit German international broadcaster; hosting live news programs, reporting for international radio shows, producing original features and news reports for the English Service of DW Radio.
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Pie Town
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Los Angeles Metropolitan Area
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Producer/Writer
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2004 - 2006
Produced half hour segments for HGTV's non-fiction television series, "National Open House" including writing and researching themes, scouting and securing talent, organizing shoots, securing permits, and editing episodes. Produced half hour segments for HGTV's non-fiction television series, "National Open House" including writing and researching themes, scouting and securing talent, organizing shoots, securing permits, and editing episodes.
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Pie Town Productions
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Los Angeles, California, United States
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Segment Producer
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2004 - 2006
Produced programming for several HGTV television programs including garden and real estate shows. Wrote two episodes of the long running show, Landscapers' Challenge. Produced programming for several HGTV television programs including garden and real estate shows. Wrote two episodes of the long running show, Landscapers' Challenge.
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Education
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University of California, Santa Cruz
Bachelor's Degree, American Studies -
2014 -
University of Pennsylvania - The Wharton School
Advancing Leadership Acumen -
Université Toulouse - Jean Jaurès
French Language and Literature -
University of California, Santa Cruz
Bachelor's degree
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