Experience

Optimum Sports
• India
• Spectator Sports
• Senior Director, Experiential

  • Sep 2022 - Present

Red Leaf and Co. Consulting, LLC
• Founder

  • Jan 2022 - Present


Washington Spirit

• United States
• Spectator Sports
• 1 - 100 Employee

• Head Of Marketing

  • Jul 2021 - Oct 2021

  In this tenure, I had the responsibility of executing effective strategic marketing plans and initiatives cross-departmentally with ticket sales, sporting operations, partnerships, communications, community relations, digital/social media, broadcast, in-game entertainment, and youth partnerships to grow the Spirit’s fan base and increase ticket sales. •Led and executed all media planning, buying, and trafficking. •Engaged with corporate partnership sales and marketing agency to develop marketing assets, original content, and activations focusing on delivering incremental value to the club’s corporate partners. Show less



GMR Marketing

• United States
• Advertising Services
• 700 & Above Employee

• Senior Account Director

  • Feb 2017 - Aug 2019

  Led Comcast’s United States Olympic and Paralympic and NASCAR partnerships (2018-2019) as well as Procter & Gamble’s United States Olympic and Paralympic partnership (2017-2019) delivering partnership strategy and rights management, activation planning and execution, contract negotiation, brand engagement, customer retail integration, and athlete marketing strategy and management.

• Account Director

  • Sep 2013 - Jan 2017

  Launched and led Comcast’s first-ever National entitlement partnership, the NASCAR Xfinity Series. Led a high-performing team of 5+ people in areas of partnership strategy and management, branding, social, digital, athlete/team activation, and in-market, in-venue, and event activation. Provided thought leadership and direction to mid-level and senior-level leadership across the Comcast organization including MarCom, corporate communications, social media, retail, multicultural marketing, media, technology development, and more that drove significant ROI.Awards: NASCAR's Marketing Achievement Award Show less

• Account Supervisor

  • Jun 2007 - Aug 2013

  •Key player on the Lowe’s Motorsports business; developed and executed the activation plan, managed a team responsible for all sponsorship assets, event execution and communication strategies surrounding NASCAR’s Jimmie Johnson, Team 48, the Kobalt Tools entitlement NASCAR races, the “Jimmie Jam” concert series and all Team Lowe's Racing digital platforms.AWARDS: Lowe’s/Kobalt Tools obtained industry recognition for impressive sponsorship activation, earning a spot on the “Brands to Watch” list by Forbes•Developed the strategy for Lowe’s Canada in-store events and sponsorships and oversaw all sponsorship assets, event execution and communication strategies surrounding their in-store Commercial Customer Events, Grand Openings, and all local, regional, and national sponsorship properties including Hockey Canada and HGTV’s Bryan Baeumler PSA. •Developed the sponsorship strategy, negotiated, and managed multiple Ontario Hockey League sponsorships for Cintas. Show less

• Account Executive

  • May 2005 - May 2007

  Developed and managed the NASCAR Busch Series, Rolex Series and American Le Mans Series activation plan for Lowe’s and six vendor sponsors (Hitachi, ShopVac, Pella, Briggs & Stratton, Gladiator, Spectrum Brands) including a $500K activation budget.


NASCAR
• Spectator Sports
• 700 & Above Employee
• Intern, Marketing & Operations

  • 2004 - 2005

Learfield IMG College
• United States
• Spectator Sports
• Intern, Sponsorship Management

  • 2003 - 2004

Golden Productions & The Ron Seggi Show
• Production Assistant

  • 2002 - 2003