Devon Schmid

Digital Marketing Manager at Credit Union Student Choice
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Columbus, Ohio, United States, US
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency
Skills

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Bing Ads Accredited Professional
    Microsoft
    Jan, 2019
    - Nov, 2024
  • Google Analytics IQ Certification
    Google
    Jan, 2019
    - Nov, 2024
  • Twitter Flight School
    Twitter
    Jan, 2019
    - Nov, 2024

Experience

  • Student Choice
    • United States
    • Financial Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jul 2017 - Present

      - Create, build, and implement paid digitial advertising strategies for credit union partners and Student Choice - Manage social media channels - Responsible for lead generation and lead nurturing - Write, build and send email campaigns - Create, build, and implement paid digitial advertising strategies for credit union partners and Student Choice - Manage social media channels - Responsible for lead generation and lead nurturing - Write, build and send email campaigns

  • Quantum Health
    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Digital Content Specialist
      • Nov 2016 - Jul 2017

      - Create, manage and maintain paid search search strategy and execute paid search campaigns that resulted in a 251% increase in website traffic - Manage a $30,000 digital budget across paid search advertising, social media and other digital marketing platforms - Monitor and report on paid search ad performance across Google AdWords, Bing Ads and Yahoo Gemini - Write and design targeted and highly effective marketing collateral, including direct mail pieces, digital banner ads, posters, brochures and handouts for four different products using Adobe Creative Cloud software - Create, design and assist in final production of tradeshow booth graphics for three new product launches - Coordinate, plan and manage tradeshow events and attendance - Product manager responsible for writing IT system requirements, developing internal and external workflows and managing the pilot program Show less

  • BMI Federal Credit Union
    • United States
    • Banking
    • 1 - 100 Employee
    • Communications Specialist
      • Jan 2014 - Nov 2016

      - Write, edit and distribute internal and external communications - Monitor and moderate all social media accounts, as well as collect and develop new content - Create and send pitch stories to press contacts - Coordinate responses to media inquires - Solicit, create and prepare content for bimonthly member newsletter emailed to 33,000 members - Create and prepare content for promotional and collateral materials such as product brochures, direct mail pieces, statement inserts, consumer educational pieces, Annual Report and website - Manage website - Collect information, conduct interviews and craft entry submissions for both national and local award recognition - Wrote four award-winning entry submissions for the Ohio Credit Union League's Leadership Recognition Program - Work with and support Marketing to implement business plan and budget, which aligns with overall strategic business plan - Manage and improve online presence through search engine optimization and social media accounts - Ensure compliance with laws and regulations related to marketing and communications - Responsible for self-development activities to remain current in changing trends in social media, marketing, programs in the financial industry and general credit union industry issues Show less

  • Honda R&D Americas, LLC
    • United States
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Corporate and Technical Communications Intern
      • May 2013 - Aug 2013

      - Created strategic plan to update internal digital signage software system to provide dynamic internal communication, including research of software, cost analysis, presentation to senior management, securing final approval, and coordinating with multiple groups for final implementation - Redesigned and updated company PowerPoint shown to facility guests and visitors, potential employees and other corporations - Solicited and created 50+ engaging special interest stories for intranet and company publications - Scheduled and managed five associate interviews with outside publications - Coordinated with outside video production team and assisted in editing process - Planned and oversaw photo-shoots to accompany publications and intranet postings - Researched and implemented new practices to benefit internal communications committee - Managed multiple projects and met deadlines of fast paced department schedule - Developed and operated closed-captioning for executive speeches at annual president's business meeting - Assisted in event planning and coordination Show less

  • EXPRESS
    • United States
    • Retail
    • 700 & Above Employee
    • ImPRessions Account Executive
      • Jun 2012 - Apr 2013

      - Leadership of 12 member team that developed and pitched multiple research concepts to national fashion retailer - Developed and implemented retail loyalty program analysis - conducting loyalty program survey and compiling and presenting results to the client - Leadership of 12 member team that developed and pitched multiple research concepts to national fashion retailer - Developed and implemented retail loyalty program analysis - conducting loyalty program survey and compiling and presenting results to the client

  • Dayton Children's Hospital
    • United States
    • Hospitals and Health Care
    • 700 & Above Employee
    • Marketing Intern
      • Jun 2012 - Aug 2012

      - Planned, organized and executed first-ever, interactive tour of hospital utilizing QR codes - Managed social media communication on Twitter - Created and managed a Facebook campaign for CARE House, a child advocacy center - Wrote press releases - Edited and produced weekly employee newsletter - Created engaging strategic content about health and wellness topics for Facebook and Twitter accounts - Planned, organized and executed first-ever, interactive tour of hospital utilizing QR codes - Managed social media communication on Twitter - Created and managed a Facebook campaign for CARE House, a child advocacy center - Wrote press releases - Edited and produced weekly employee newsletter - Created engaging strategic content about health and wellness topics for Facebook and Twitter accounts

Education

  • Ohio University
    Bachelor of Science (B.S.), Journalism - Strategic Communications; Specializations in English & Political Communications
    2010 - 2013

Community

You need to have a working account to view this content. Click here to join now