Dev Maritz

Customer Relationship Management (CRM) Consultant at The Compound Group
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Contact Information
us****@****om
(386) 825-5501
Location
UK
Languages
  • English Native or bilingual proficiency

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Bio

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Credentials

  • Content Marketing Foundations
    LinkedIn
    Feb, 2021
    - Nov, 2024
  • UX Foundations: Content Strategy
    LinkedIn
    Feb, 2021
    - Nov, 2024

Experience

  • Compound Ventures
    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Customer Relationship Management (CRM) Consultant
      • Jul 2020 - Present

      Compound Ventures is an independent group investing in and acquiring businesses in the Food & Beverage, Hospitality & Leisure, and related sectors. - CRM Architecture: Designed and built a comprehensive and cost-effective CRM outreach system in HubSpot that facilitated the upkeep of databases, multi-channel outreach, follow-ups, and similar. - Sales Pipeline Management: Increased the close rate of the sales pipeline process from 18 months to 9 months through a test-and-learn CRM strategy. - Database Management: Operated, optimised, supported, and grew the database from zero to 5,000 business owners in 12 months. - Direct Mail/Email Campaign Management: Generated and supervised direct mail shots and email follow-up campaigns of 1,000 - 3,000 contacts every month. - Team Management: Trained and Led a small CRM and financial team to achieve set KPIs. - Operations Experience: Supported the CEO with NDA documents, contracts, financial statements, and offer structures to speed up the acquisition targets.

  • Dev Maritz Consultancy
    • Advertising Services
    • Freelance Copywriter & Marketing Consultant
      • Jan 2019 - Jan 2023

      Extensive knowledge and hands-on experience planning, implementing, and optimising marketing and operations for SMEs as a freelance copywriter, manager, business owner, and entrepreneur in various industries - ranging from finance, food & beverage, hospitality & leisure to health. Duties include: - Lead generation & optimisation - Onboarding setup & optimisation - Lifecycle stage marketing strategies - Copywriting, content marketing & brand communication - CRM and email marketing - Exploit existing incoming organic revenue opportunities - Diversify and enhance product/service range

  • World Vision
    • United Kingdom
    • Non-profit Organizations
    • 700 & Above Employee
    • Email/CRM Marketing Manager
      • Mar 2019 - Apr 2020

      World Vision is an international charity that helps children in emergencies, poverty, or facing abuse and exploitation in over 100 countries. - Campaign Planning & Development: Owned the strategy for a newly-developed omnichannel CRM/Lead generation system for a £100 million a year charity blending paid advertising, lead generation, telemarketing, and email marketing that boosted leads by 3,200% in 12 months. - Stakeholder Management: Liased with 60 stakeholders in the Brand, Retention, Data & Supporter Growth teams to align the company’s core KPIs and vision. - Line Management: Headed a small team of six email executives, copywriters & telemarketers. - Digital Marketing Agency Experience: Worked in partnership with and learned from digital marketing agencies like Forward Action, McCann, and Copper on all ‘test-and-learn’ marketing projects within the email/CRM domain.

  • PUR Wellness
    • United Kingdom
    • Health, Wellness & Fitness
    • Head of Marketing
      • Mar 2013 - Jan 2019

      PUR Wellness is a health business that provides innovative anti-ageing products & services such as infrared sauna therapy, cryotherapy, cleanses, and similar to busy professionals in London. - CRM Architecture: Designed, tested, and delivered a CRM marketing strategy (from the acquisition, onboarding, retention to loyalty lifecycle) that increased revenue from zero to £250,000 in its first year, and boosted the client base from 600 to 4,000 clients over five years. - Brand Management & PR: Built relationships with journalists to be featured in The Daily Mail, Birdie.com, The Times, and other well-established wellness websites. - Multimedia Content: Managed the content calendar, sales copy, blog, and social media content throughout the year to stay in front of mind with our audience. - Newsletter Publishing: Ideated and wrote content for a monthly ‘paper-and-ink’ newsletter publication that generated an edge over competitors. - Event Planning & Cross Promotions: Organised network events to extend service line & revenue with juice companies, nutritionists, doctors, vitamin drip businesses, functional therapists, personal trainers, etc. - Staff Management & Recruitment: Managed and led ten employed and self-employed staff members at any given time throughout my seven years. - Client Management: Regularly interacted and built relationships with high-profile clients, celebrities, and influencers.

Education

  • Overvaal High school
    1996 - 2000

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