Experience

The Original Hot Dog Factory

• Restaurants
• 1 - 100 Employee

• Director of Marketing And Development

  • Jan 2020 - Present

  As director, I implement and enact local marketing activities. These include field visits, ordering POP materials for restaurants, coordinating internal market events, creating monthly newsletters, plan strategic partnerships and community outreach opportunities, measure initiatives and promotions through quantifiable reports, and serve as a direct point-of-contact and resource for our Directors of Area Operations. As corporate Director of Marketing I’m responsible for developing and optimizing brand strategies while executing marketing plans for a portfolio of restaurant concepts, both nationally and locally. Balancing long-term brand building with short-term performance driven initiatives. Stay updated on culinary and marketing trends to identify opportunities for growth. Conduct consumer and guest research to define brand blueprints and evaluates the impact of new menu offerings and local promotions on revenue, profitability, and product mix. Show less



C.U. Clothing & Apparel

• United States
• Retail Apparel and Fashion

• Owner

  • Mar 2016 - Present

  * Develop, strategize, and execute on plans pertaining to content marketing, product marketing, lead generation, and corporate communications * Create and execute a thought leadership plan for C.U. CLOTHING CO. * Own website content and manage all digital initiatives * Manage consistent outreach to the C.U. CLOTHING audience via PR and social media; actively promote our portfolio companies through multiple channels * Identify, track, and report performance metrics related to marketing and client acquisition * Develop new marketing competencies for C.U. Clothing's value add practice * Work hand in hand with C.U. Clothing's relationship manager on investor relations Other: Monitor competitive marketing activities, analyzes market trends/sales reports and lead in all areas of marketing and promotions to drive growth; create new targeted CRM and digital programs Manage marketing and advertising budgets assuring effective spending and accountability for ROI initiatives; Manage promotional calendar and programs to meet growth and ROI goals Partner with the VP, Media to drive digital engagement with C.U. CLOTHING brand and positively impact online traffic and customer acquisition Partner with customer relations insight group to develop data driven merchandising and marketing/promotional strategies Partner with Merchant team to drive vendor marketing support – leveraging co-op to effectively connect to our customers through direct mail, digital marketing and store events and experiences Show less



Moe's Southwest Grill

• United States
• Restaurants
• 1 - 100 Employee

• Director of Marketing and Communications

  • Feb 2012 - Apr 2016

  Plans and executes local store(s) marketing (LSM) to build relationships and awareness within the community and connect with them in a genuine way. Worked closely with the Owner Operator to coordinate all efforts with the following goals: Enhance the store's image in the community and build local relationships Increase customer loyalty Build brand awareness Grow store traffic, sales and awareness Marketing/Events Community relations Major duties and responsibilities: Marketing/Events Create and implement local store marketing plans for new store openings (NSO) Create and implement ongoing local store marketing for existing stores Meet regularly with stores to discuss opportunities Create turnkey promotions and opportunities Organize all events Track, analyze, monitor and measure marketing effectiveness Building relationships within the community Set up programs with local charities, schools, business, etc. Ability to creat promotional and informational materials Coordinate production of advertising and promotional spots/materials Keep an itemized list of events and budgets Submit all expenses Show less



City Saver

• United States
• Fundraising
• 1 - 100 Employee

• Director of Sales and Marketing

  • May 2012 - Jun 2013

  Develop and implement strategic sales plans to achieve company objectives for products and services. Ensure sales reps achieve monthly sales targets through regular feedback, coaching, and mentoring. Devise strategies to address under-performing sales territories to ensure that all territories meet target objectives. Recruit, hire and train staff as required; engage in retention activities designed to improve morale and satisfaction among staff. Work in cooperation with other departments and or group companies to attain company sales goals Enforce company policies and procedures as well as departmental duties. Establish and maintain department standards by developing and ensuring compliance with all process standards through reviews, audits of call reports and sales information, reports and practices. Provides direct and timely feedback to all staff on results Implement tracking systems to measure outcomes and progress Reviews and analyzes sales performance against programs, quotes and plans to determine effectiveness. Establish and maintain timely and thorough reporting to Managing Director on all sales metrics Partner with managers to develop and implement strategies for up selling, cross selling and outbound campaigns as appropriate Selected Accomplishments •Exceeded fundraising revenue goals by 55% in one year •Increased number of major participating schools by 32% •Created new branding program to raise visibility of product through web site and marketing materials •Created strategic plan for continuous improvement and strengthening of key major school to appeal to the board of directors and school officials of major school districts •Created a moves management program •Created the annual end of the year meeting for a wider audience of potential schools Show less



Sam's Club

• United States
• Retail
• 300 - 400 Employee

• Advantage Marketing Coordinator (Internship)

  • May 2010 - Dec 2010

  Marketing Coordinator made special contact with large cooperation’s with an employee base of 200+. •Produced new business and memberships opportunities for the company by scheduling appointments and attending meetings with business prospects and members, obtaining credit sign-ups, upgrading memberships, generating new leads, and following up on member/prospect concerns, issues, and questions. •Developed and supported membership sales team by providing information on membership benefits, promoting the value of company products and services, processing memberships, upgrades, and credit accounts, and participating in sales and marketing events. •Increased number of members by identifying new members and corporations, and improving the different tier level perks and promotions •Lead team in marketing blitz, B2B, and B2C sales Show less



Wild River Country

• United States
• Retail
• 1 - 100 Employee

• Department Manager

  • Mar 2006 - Oct 2009

  I assisted the Admissions Supervisor in overseeing the sales, production, and collection of ticketing, retail, and rentals. Other duties include being responsible for all areas within the Admissions Department which include Ticket Booth, Season Pass Production, Turnstile, Gift Shop, and Locker and Tub Rentals. Assist Admission Supervisor in implementing orientation and training program for all Admissions staff. Provide direction, input, and feedback to staff on a daily basis. Supervise day to day activities of Admissions Department, and evaluate contribution and effectiveness of individual staff members. My responsibilities also include motivating, discipline and guide employees as needed to ensure productivity within the department. Maintain appropriate daily staffing levels and personnel files and safeguard personnel confidentiality. Assist guests with ticketing, retail and retail issues such as lost season passes, refunds, and locker keys. Show less