Student Support Staff

• Sep 2022 - Present

Data Intelligence Intern

• May 2022 - Aug 2022

Clients: Lowes, Alligtech and Ancestry- Business intelligence and reporting: Ingesting disparate digital data sources across Paid, Owned, and Earned Digital Media into a consolidated environment for tracking. - Learned how to set up an automated process for data extraction, via API, SFTP, SQL, etc.; Extract, transform and load data for ingestion into business intelligence platforms - Learned to build dashboards in business intelligence platforms. To build and deploy semi-automated Excel and Powerpoint digital reporting solutions such as campaign performance tracking. - Worked alongside the planning and buying teams and provided analysis, insights, and data-informed recommendations from the aforementioned reporting areas, worked across key business intelligence platforms for digital media, mainly Datorama- Analyzed and reported on campaign performance through standardized ad-server attribution models- Reported on implementation tactics to ensure data strategies meet and exceed client objectives and goals.

International Student Ambassador

• Oct 2021 - Apr 2022

- Assisted in meeting and exceeding targets related to ticket sales, event attendance, and overall brand awareness- Obtaining expert product knowledge about service offerings, upcoming events, initiatives, and campaigns and being able to advise students about these in a clear, concise, and relatable way- Worked with other team members to execute activations, events, and campaigns effectively. Representing and maintaining IGNITE’s brand image at all times - Assisted in meeting and exceeding targets related to ticket sales, event attendance, and overall brand awareness- Obtaining expert product knowledge about service offerings, upcoming events, initiatives, and campaigns and being able to advise students about these in a clear, concise, and relatable way- Worked with other team members to execute activations, events, and campaigns effectively. Representing and maintaining IGNITE’s brand image at all times

Digital Media Executive

• Jan 2021 - Jul 2021

Clients: MX Player and Croma Handled all digital platforms and performed everyday operations and executionCo-ordination and direct communication with clients Planned and strategized ideas to create content for the digital platformsBeen a part of multiple show launches and a part of the Social Media Plan leading to the show launch Ideated weekly plans for the digital platforms, creative briefs, daily execution of the plan, and audit sheets. Been a part of 9 show launches on the MX Player platform

Account Planning Intern

• Aug 2019 - Dec 2019

Clients: Hershey's, Reliance Petroleum, Everyuth Naturals, Park Avenue, Nutralite, Mahindra and Mahindra, GSK, and KayaCoordination and direct communication with clients, vendors, and agency stakeholders. Managed strategic and operational jobs to help brand building and sustain.Jobs Handled; Creative briefs, Animatics, Key Visuals, Design, and Packaging.Conducted consumer research surveys, Competition research. Created monthly newsletters Clients: Hershey's, Reliance Petroleum, Everyuth Naturals, Park Avenue, Nutralite, Mahindra and Mahindra, GSK, and KayaCoordination and direct communication with clients, vendors, and agency stakeholders. Managed strategic and operational jobs to help brand building and sustain.Jobs Handled; Creative briefs, Animatics, Key Visuals, Design, and Packaging.Conducted consumer research surveys, Competition research. Created monthly newsletters

Strategic Planning

• Jul 2017 - Sep 2017