Head of Branding & Strategy

• Sep 2021 - Present

Motherland exists to create globally competitive and high-quality experiences of Indian origin. Operating at the intersection of business, design and culture, Motherland is a distinctive transformation consultancy which thrives on collaborations between like-minded organisations and individuals, all in the pursuit of excellence.Responsibilities:– Heading research, curation, marketing & communication and operations for the Motherland Magazine : https://www.motherlandmagazine.com/– Strategising for JDH - an urban regeneration project based in Jodhpur– Leading research for experience design projects with brands like IndiGo airlines, CRED, Chaayos etc.– Managing collaborations with institutions like Design Museum, Kochi-Muziris Biennale, India Art Fair etc.– Heading Partnerships and PR for Motherland and subsequent ventures– Building long and short-term business plans– Managing an e-commerce platform while maintaining budgets and overseeing sales & growth – Developing long-term content strategy and social presence, both online and offline.– Other responsibilities include : social media strategising, logistics and operations, managing e-commerce platform, designing for digital & print, recruitment, art direction for shoots & content creation etc. Show less

Content Manager

• Nov 2020 - Sep 2021

Marketing Research Consultant

• Dec 2021 - Feb 2023

Lightspeed is a global multi-stage venture capital firm focused on accelerating disruptive innovations and trends across sectors. I had the privilege of working closely with the National Head of Marketing at Lightspeed India, a leading firm in the investment landscape. My primary focus was design & marketing research, revitalising brand identity and community engagement. Responsibilities: – Creating pitch decks for several partners and founders – Researching for and designing marketing collaterals – Designing campaigns to assist community engagement initiatives and major events Show less

Manager, External Relations and Outreach

• Aug 2019 - Nov 2020

India Art Fair is South Asia’s leading modern and contemporary art fair held annually in New Delhi. The fair’s programme draws together galleries, artists, private foundations, arts charities, artists’ collectives, national institutions, cultural events and festivals. I was appointed as Manager, External Relations & Outreach but I also doubled up as the Head of Programming. Responsibilities: – Organised and managed the on-site/ off-site programme which included: Auditorium talks, masterclasses, workshops by artists in residence, film screenings and the performance art programme. – Programme management involved: artist outreach, partnering with art & culture institutions, researching, scheduling, budgeting, organising travel & accommodation for guests, drafting contracts, invoicing, taking care of production requirements, recruitment, etc. – Organising and managing artist workshops and zine pop-ups by setting up venues, sourcing material requirements, assisting artists and attendees, etc. – Lead a team of 12 coordinators and interns – Artist Liaison for all speakers, artists and guests of the programme – Managing CRM database for the entire organisation – Contributing ideas and digital design creatives for IAF website, social media & magazine Show less

Design Researcher

• Mar 2020 - Aug 2020

Immrse assists students in exploring multiple career options via experiential technology. They developed an online ‘Internship Experience’ which analyses aptitude by immersing young individuals in hands-on practical, on-the-job realities of an occupation, while being guided by leading industry professionals. Responsibilities: – Branding, storyboarding, character development, building UI for a virtual internship at a Marketing firm – Illustrating all characters & scenarios for multiples scenes / screens – Data visualisation for course curriculum Show less

Graphic Designer

• May 2019 - Jul 2019

Memesys Culture Lab is a cinema and new media studio at the intersection of science, philosophy and culture. Participating in cinema, literature, pedagogy, technology, art, scientific and philosophical research, and actions of significant social impact. SHASN is a multiplayer political strategy board game where each player takes on the role of a politician contesting elections and is required to take a stand on various political and ethical issues. Responsibilities: – Designing elements for the ’SHASN - Kickstarter campaign’ and for the physical board game – Creating campaign marketing and social media collaterals – Building a mobile website for Memesys Lab Show less

Head of Design

• Aug 2018 - May 2019

Ziro Festival of Music is an outdoor music festival held in the Ziro valley of Arunachal Pradesh. It showcases the independent music scene from India along with international musicians. Responsibilities: – Developing the design language and visual identity for the festival edition – Designing posters, magazine ads, website deliverables etc. – Creating marketing collaterals and content for press & outreach – Strategising for social media – Creating artworks for merchandising – Branding and Identity for Ziro Literary Festival Show less

Artist In Residence

• Jul 2018 - Sep 2018

Every quarter a jury carefully picks a limited number of projects by contemporary artists, writers and musicians to participate in the Can Serrat residency programme, in this old Catalan house at the foothills of Montserrat. The Programme organises activities with local organisations to activate research of the projects in production. My research project dealt with revealing this creative utopian vision behind tools that allowed free exchange and cultural expression in a world still unaware of surveillance and control of contemporary imaging systems, more specifically, image manipulation and image processing tools. Show less

Production Assistant

• Jan 2018 - Jul 2018

Assisted Production design crew and Art directors on ad-films for brands such as Rin by Hindustan Lever, Policy Bazaar Life Insurance, Uber cab service etc. Assisted Production design crew and Art directors on ad-films for brands such as Rin by Hindustan Lever, Policy Bazaar Life Insurance, Uber cab service etc.

Graphic Designer

• Sep 2017 - Mar 2018

An award-winning EdTech company that provides learning experiences for children through several modes like in-person talks, self-exploration apps, webinars or conferences. At Clap I helped develop Clap Talks, which is a cultural exchange platform that curates unique conversations between international travellers and students in local classrooms, both physically and virtually, paving the way for eye-opening conversations and experiences for students and travellers. Responsibilities: - Develop User Interface for the Clap Talks website and virtual experience - Develop educational curriculum for students from the 2nd to 10th grade - Design and produce 'Clap Passports' - Design elements for visual communication, social media creatives, marketing collaterals etc. Show less

Design Intern

• Apr 2015 - Jul 2015

Appointed as the design intern for the Art department to help research, ideate and execute advertising campaigns for clients such as McDonalds, HDFC Life - Cancer Care, ITC Foods and Samsung. Appointed as the design intern for the Art department to help research, ideate and execute advertising campaigns for clients such as McDonalds, HDFC Life - Cancer Care, ITC Foods and Samsung.