Digital Paid Media Specialist

• Aug 2023 - Present

PPC Specialist

• Feb 2022 - Mar 2023

•Responsible for the successful setup of all client campaigns – including keyword research, campaign creation, and audience upload across several platforms. •Manage, review, and perform daily account responsibilities associated with Google Ads, Bing and other search engine and social media platforms, along with the creation of large keyword lists •Decreased CPA for my recent client account by 16% resulting in 22.1% more leads in 6 months. •Responsible for ensuring reporting and trafficking are carried out to the highest standards – as well as delivery of insights and actions to the client on a daily, weekly, and/or monthly basis •Manage search, video, native, display, dynamic, and shopping Google ads. •Decreased CPA from $132 to $46.56 and further down to $35 in a month. Show less

Marketing Executive

• Oct 2021 - Feb 2022

•Create, implement, and monitor social media campaigns (focus on audience growth and engagement) •Managing Digital Marketing and Advertising (Facebook, Google, SEO, etc.) •Build ad campaigns in Google Ads for Search, Display, and YouTube, and Facebook ads manager ensuring all budgeting, targeting, tracking, and timelines are set up correctly •Support eCommerce team with processing amazon orders and web orders. •Support the Sales, Marketing, and Supply Chain departments in their CRM and consumer insights & data extraction needs. •Understand measurement methodologies, why we need them, and when to use them (A/B testing, Test/Control, etc.) Show less

Marketing Intern

• Sep 2021 - Dec 2021

•Assist in the development of digital marketing strategies, best practices, and guidelines for upcoming product launches, product line updates, and site relaunches. •Integrated into the Marketing team, support the different members of the team (Brand Marketing, Performance Marketing, Social Networks) in the creation and production of contents (presentation materials, marketing campaigns, digital activations) •Engage in content marketing practices writing blog posts, scripts, and promotional posts on Jarvis. •Created and curated content for website, blog, social media, and other media channels. •Took care of digital marketing and Advertising (Facebook, Google, SEO, etc.) •Contributed to customer success program by writing high-impact customer stories and case studies for the website, press releases, and blog. Show less

Sales Associate

• Jun 2021 - Oct 2021

As a Sales Colleague, I have to provide fast and friendly service to our customers. Manage cash and inventory at the store. I ensure stock is replenished, as well as I assist with flyer products and pricing changes. As a Sales Colleague, I have to provide fast and friendly service to our customers. Manage cash and inventory at the store. I ensure stock is replenished, as well as I assist with flyer products and pricing changes.

Process Executive - Vendor Cognizant

• Aug 2018 - Jan 2021

• Managed more than 100 LV & HV clients across industry verticals such as FMCG, Telecom, Fashion, Automobile & Pharma to stay current, strategic and profitable. handling spends worth more than $100M every year. • Managed PPC marketing strategy that has consistently delivered double-digit improvements & played a central role in lead generation. • Worked in multi-dimensional topographies like that of Asia, the United Kingdom, Canada & The United States of America. • Identified the steps of customer’s journey and applied them to their digital marketing strategy to attract and retain customers. • Increased the quantity and quality of traffic to their website by using digital marketing channels and advertising tools (e.g. PPC, social media, display, etc.). • Explored CRM best practices and marketing automation to enhance meaningful communications. • Applied content amplification strategies to reach and engage a wider audience. • Made data-driven decisions across all digital platforms by using metric reporting and measurement. • Actively helped sales & technical support teams Show less