DEVIKA GARUD

Web Academic Content Writer at Jackson State Community College
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Contact Information
us****@****om
(386) 825-5501
Location
Lexington, Tennessee, United States, US

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Credentials

  • Agile scrum foundation
    Simplilearn
    Mar, 2023
    - Oct, 2024
  • Foundations of Digital Marketing and E-commerce
    Coursera
    Oct, 2022
    - Oct, 2024
  • Diploma in Digital Marketing
    School of Digital Marketing
    Jan, 2015
    - Oct, 2024

Experience

  • Jackson State Community College
    • Higher Education
    • 100 - 200 Employee
    • Web Academic Content Writer
      • Nov 2022 - Present

      The role and Responsibilities for this Role include, Academic Content writing Program and Curriculum writing Website articles writing and contextual photograph SEO, SEM. CMS tools such as WordPress and HubSpot Storytelling, ad creatives copywriting Exceptional writing and editing abilities, with a keen eye for grammar, syntax, and style Proficient in conducting thorough research and gathering information from reliable sources Strong understanding of SEO principles and optimization techniques Ability to tailor content for different platforms and target audiences Excellent time management skills, able to meet deadlines and handle multiple projects simultaneously Proficient in content management systems (CMS) and basic HTML Familiarity with social media platforms and their role in content distribution Show less

  • Freelance
    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Freelance Photographer
      • Sep 2022 - Present

      Event Photography Candid photography Food photography Corporate event Photography Event Photography Candid photography Food photography Corporate event Photography

  • Shadhey Public School
    • India
    • Education Management
    • 1 - 100 Employee
    • Lead Digital Marketing and Marketing content creator
      • Jan 2022 - Oct 2022

      Wrote strategic SEO content for education clients, improving search rankings by average of 15 positions. Conducted keyword research, optimized content density, and added schema markup to boost visibility. ➢ Led website migration from custom PHP platform to Drupal CMS. Conducted content audits, created content architecture, and imported existing pages. Created roles and permissions for content editors, site admins, and different user types within Drupal. ➢ Built custom content types, views, and forms using Drupal modules to enhance site functionality. ➢ Created Google Analytics reports to demonstrate ROI on content efforts, supporting client retention. Developed style guides and trained clients' in-house teams on SEO best practices. ➢ Documented tag management processes and trained staff on properly deploying tags in Google Tag Manager. ➢ Leveraged Google Tag Manager data and integration to enrich analysis of digital marketing performance and optimize conversion funnels. ➢ Ran monthly SEO audits using Screaming Frog to detect duplicate content, broken links, and metadata issues. ➢ Continuously monitored core SEO metrics including rankings, traffic, and conversions using Sistrix, Moz, and Google Analytics. ➢ Utilized local SEO, Google Analytics, Google Search Console, Google Optimize, and SEO techniques to expand the school's reach into new areas of the city. ➢ Established a Google Analytics and social media marketing analytics reporting dashboard to measure campaign performance. ➢ Photographed school events and activities to build visual assets for marketing materials. ➢ Hired and trained new recruitment staff, improving team capabilities. ➢ Contributed to SEO-optimized content writing for the school's website. Show less

  • Adhira International School
    • India
    • Technology, Information and Internet
    • Assistant Director of Admissions
      • Jan 2020 - Jan 2022

      • School Marketing and branding of start-up school Pre-K – K-12 • Digital marketing, local SEO, School creative in Canva • Photoshoot and video for school marketing • Admission and lead generated for Institute with help of Website, social media, Newspaper & Social Events. • Co-ordination with new vendors for Academic material & for all type of events. • Creative & innovative events planned to build brand & reach to people. • Responsible for Marketing and branding of start-up school Pre-K – K-12 • School set up completed in 2 years by recruiting staff & coordinating with Admin, Social Media & Marketing Department. • Developed school brand successfully by implementing Digital marketing all methods & strategies. • Admission and lead generated for Institute with help of Website, social media, Newspaper & Social Events. • Developed & assist to do content, pages & Videos for websites, Google, Facebook & Media. • Managed Events in city area and different marketing strategies implemented to enhance brand image. • Effective use of Google Analytics, Google Search Console, Google Optimize, SEO to penetrate in new area of city, • Co-ordination with new vendors for Academic material & for all type of events. • Creative & innovative events planned to build brand & reach to people. • Employee management sop and protocol • Successful launch of school with admission count 750+ Show less

  • Sinhgad Institutes
    • India
    • Education Administration Programs
    • 1 - 100 Employee
    • Assistant Professor
      • Aug 2010 - Jan 2020

      SINHGAD INSTITUTE’S PUNE UNIVERSITY (Bachelor & Master Degree) August 2010 -Jan 2020 Subject Teaching: Marketing Specialization (BBA/ BBM), Supply chain & logistics Management (BBA/BBM) Marketing and salesmanship (B.com), E-commerce Deliver lectures, conduct seminars, and facilitate classroom discussions on various BBA/MBA Marketing subjects, including marketing management, consumer behavior, advertising, branding, and market research. Develop and update course curriculum to align with industry trends and academic standards, incorporating case studies, real-life examples, and practical assignments to enhance students' understanding and application of marketing concepts. Mentor and guide students in their academic and professional development, providing career counseling and assisting in internship and placement opportunities. Conduct research and publish scholarly articles in reputable marketing journals, contributing to the advancement of marketing knowledge and theory. Supervise student research projects, dissertations, and theses, providing guidance and support throughout the research process. Engage in academic service, including serving on committees, organizing marketing conferences, and participating in professional development workshops. Utilize technology and multimedia tools to enhance the learning experience, incorporating online resources, simulations, and multimedia presentations into the curriculum. Collaborate with faculty members on research projects, joint publications, and interdisciplinary initiatives to foster a culture of academic excellence and collaboration. Show less

Education

  • Shivaji University, Kolhapur
    Doctor of Philosophy - PhD, Business Administration and Management, General
    2013 - 2017
  • Savitribai Phule Pune University
    Master of Business Administration - MBA, Marketing
    2008 - 2010
  • Savitribai Phule Pune University
    Master of Commerce, Business Administration and Management, General
    2019 - 2021
  • Goverment College Of Pharmacy
    Bachelor of Pharmacy - BPharm, Pharmacy
    2004 - 2008

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