Experience

Anmol Swarn (India) Private Ltd

• India
• Wholesale
• 1 - 100 Employee

• Senior Marketing Officer

  • Sep 2020 - May 2021

  • Spearheading there marketing initiatives - Online, Offline, Events, Exhibitions • Taking care of Creative and Content development for both the brands. • Strategising and managing the social media pages • Designing the events/stall space for the brand. • Taking care of product shoot and also the product literature. • Making the marketing calendar with budgets • New HNI Customer Acquisition by implementing ABM



Royaloak Incorporation Pvt. Ltd.

• India
• Retail
• 300 - 400 Employee

• AVP Marketing

  • Apr 2019 - Mar 2020



Schneider Electric

• France
• Automation Machinery Manufacturing
• 700 & Above Employee

• Channel Marketing Manager

  • Dec 2016 - Mar 2019

  Product marketing – Market positioning, Market Research, Offer Marketing to partner/market influencer with Training material and Schemes. Branding & Strategic communication – Targeted communication, Print, Social Media associations generating leads 10MINR , POSM, Co-Branding, launched first of its kind Applications, Inshop Branding in over 5000 stores, BTL activations PAN India generating over 20MINR ROI. Business Development and Market penetration – New Acquisitions, On-boarding, Target… Show more Product marketing – Market positioning, Market Research, Offer Marketing to partner/market influencer with Training material and Schemes. Branding & Strategic communication – Targeted communication, Print, Social Media associations generating leads 10MINR , POSM, Co-Branding, launched first of its kind Applications, Inshop Branding in over 5000 stores, BTL activations PAN India generating over 20MINR ROI. Business Development and Market penetration – New Acquisitions, On-boarding, Target Incentives, Aided Inside Sales converting additional revenue of over 40% since 2016. GTM – Worked on Product Strategy, Distribution, Stakeholder Management and Communication, working on Demand Generation through ‘stock & sell’ Schemes Programs – Sales targets & analysis, scheme settlements, Loyalty Program, supporting Customer Care Support. Show less



MTS - Sistema Shyam Teleservices Ltd

• India
• Telecommunications
• 700 & Above Employee

• Manager (Lead)- Brand & MarCom

  • Jan 2013 - Dec 2016

  Gurgaon Marketing Communication - Spearheaded all communication strategy for Voice, Data & Smartphone, ATL, BTL, TVC, Radio, Media buying, POSM, Content Creation, Viral Videos, UI for website and smartphones, on grounding activations. Brand Building and Visibility – Initiated retail visibility for distribution teams for developing and improving branded retail channel and positioning through events and exclusive co-branding partnerships & sponsorships resulting in increase of Brand Connect… Show more Marketing Communication - Spearheaded all communication strategy for Voice, Data & Smartphone, ATL, BTL, TVC, Radio, Media buying, POSM, Content Creation, Viral Videos, UI for website and smartphones, on grounding activations. Brand Building and Visibility – Initiated retail visibility for distribution teams for developing and improving branded retail channel and positioning through events and exclusive co-branding partnerships & sponsorships resulting in increase of Brand Connect. Signed up with a band ambassador to increase Brand recall and top of mind share. Market Research - Formulated quarterly research which helped in identifying campaign objective and Market Trends. Position MTS as a challenger brand and appeal to a specific TG. Programs – Innovation with Technology & Data - iNNOVATSi

• Senior Specialist- Brand & Marcom

  • May 2013 - Jun 2014

  Gurgaon, India

• Specialist - Brand Events & PR Relations

  • Mar 2009 - Apr 2013

  Brand Launch - Responsible for coordinating Brand launches Pan India. Event & PR Execution – Working closely with internal teams and external agencies and vendors for VIP Launch, Media Launch, Social Media, advertising initiatives, Employee Engagement.