Deveshi Halder
Business Analyst at Expedia Group Media Solutions- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Professional working proficiency
-
Hindi Professional working proficiency
-
Bengali Native or bilingual proficiency
Topline Score
Bio
Joe Perez
I am delighted to provide this recommendation for my former colleague, Deveshi Halder, who exemplified exceptional qualities during our time working together at Expedia Group. Deveshi has an innate curiosity and an eagerness to expand their knowledge of our industry. She demonstrated an impressive ability to grasp complex concepts swiftly and efficiently, showing a deep commitment to understanding the intricacies of our business. Her willingness to learn and adapt to new challenges made her an invaluable asset to our team. Not only is Deveshi a highly capable individual, but she is an excellent team player. Her positive attitude and willingness to share knowledge have greatly contributed to a productive work environment.
Amrit kumar
Deveshi is gifted with a rare combination of creativity, analytics and research skills. I’ve seen Deveshi go above and beyond in researching and enhancing our product and business during the 6 years we worked together. I’m amazed by Deveshi's ability of solutioning business problems with a quick TAT
Joe Perez
I am delighted to provide this recommendation for my former colleague, Deveshi Halder, who exemplified exceptional qualities during our time working together at Expedia Group. Deveshi has an innate curiosity and an eagerness to expand their knowledge of our industry. She demonstrated an impressive ability to grasp complex concepts swiftly and efficiently, showing a deep commitment to understanding the intricacies of our business. Her willingness to learn and adapt to new challenges made her an invaluable asset to our team. Not only is Deveshi a highly capable individual, but she is an excellent team player. Her positive attitude and willingness to share knowledge have greatly contributed to a productive work environment.
Amrit kumar
Deveshi is gifted with a rare combination of creativity, analytics and research skills. I’ve seen Deveshi go above and beyond in researching and enhancing our product and business during the 6 years we worked together. I’m amazed by Deveshi's ability of solutioning business problems with a quick TAT
Joe Perez
I am delighted to provide this recommendation for my former colleague, Deveshi Halder, who exemplified exceptional qualities during our time working together at Expedia Group. Deveshi has an innate curiosity and an eagerness to expand their knowledge of our industry. She demonstrated an impressive ability to grasp complex concepts swiftly and efficiently, showing a deep commitment to understanding the intricacies of our business. Her willingness to learn and adapt to new challenges made her an invaluable asset to our team. Not only is Deveshi a highly capable individual, but she is an excellent team player. Her positive attitude and willingness to share knowledge have greatly contributed to a productive work environment.
Amrit kumar
Deveshi is gifted with a rare combination of creativity, analytics and research skills. I’ve seen Deveshi go above and beyond in researching and enhancing our product and business during the 6 years we worked together. I’m amazed by Deveshi's ability of solutioning business problems with a quick TAT
Joe Perez
I am delighted to provide this recommendation for my former colleague, Deveshi Halder, who exemplified exceptional qualities during our time working together at Expedia Group. Deveshi has an innate curiosity and an eagerness to expand their knowledge of our industry. She demonstrated an impressive ability to grasp complex concepts swiftly and efficiently, showing a deep commitment to understanding the intricacies of our business. Her willingness to learn and adapt to new challenges made her an invaluable asset to our team. Not only is Deveshi a highly capable individual, but she is an excellent team player. Her positive attitude and willingness to share knowledge have greatly contributed to a productive work environment.
Amrit kumar
Deveshi is gifted with a rare combination of creativity, analytics and research skills. I’ve seen Deveshi go above and beyond in researching and enhancing our product and business during the 6 years we worked together. I’m amazed by Deveshi's ability of solutioning business problems with a quick TAT
Credentials
-
Business Analytics Nanodegree
UdacityJun, 2021- Oct, 2024 -
Digital Garage Certification
GoogleNov, 2017- Oct, 2024 -
Google Analytics Individual Qualification
Google Digital Academy (Skillshop)Jul, 2022- Oct, 2024 -
Google Analytics for Beginners
GoogleOct, 2019- Oct, 2024 -
Google Analytics Individual Qualification
GoogleJun, 2021- Oct, 2024 -
Advanced Google Analytics
GoogleMay, 2018- Oct, 2024 -
E-commerce Analytics
GoogleMay, 2018- Oct, 2024 -
Google Tag Manager Fundamentals
GoogleApr, 2018- Oct, 2024
Experience
-
Expedia Group Media Solutions
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Business Analyst
-
Aug 2022 - Present
• Analyze and compile performance metrics, including search and booking trends, industry/macroeconomic data, and demographic insights to identify successes and opportunities for pre and post campaigns • Create visually compelling presentations using various tools to communicate market research data and analysis, making impactful recommendations for campaigns • Collaborate cross-functionally with Sales, Operations, and Analytics teams to derive insights for million-dollar campaigns • Design workflow documents to standardize post-signing reporting processes • Develop data-driven media plan proposals aligned with advertising partner strategies and KPIs • Contribute insights to the company's quarterly traveler insight report, a trusted resource for the industry Show less
-
-
-
Claymango
-
India
-
Retail Luxury Goods and Jewelry
-
1 - 100 Employee
-
Digital Marketing Associate
-
May 2016 - Jul 2022
• Designed 100+ ad copies and created content, resulting in 80k+ Instagram followers • Managed reports on Google Analytics and Tableau dashboards to drive KPIs, OKRs, and ROI analysis • Collaborated with the UX team to optimize the user interface and reduce cart abandonment by 2% • Coordinated with the technology team to develop a robust UI and website content • Scheduled targeted email marketing programs for new and existing customers • Designed 100+ ad copies and created content, resulting in 80k+ Instagram followers • Managed reports on Google Analytics and Tableau dashboards to drive KPIs, OKRs, and ROI analysis • Collaborated with the UX team to optimize the user interface and reduce cart abandonment by 2% • Coordinated with the technology team to develop a robust UI and website content • Scheduled targeted email marketing programs for new and existing customers
-
-
-
-
Marketing Communications Deputy Manager
-
Jul 2013 - Sep 2014
• Designed and copyrighted content for customer communications, including newsletters & digital platforms • Collaborated with media to promote brand mission and values, including South Africa's insurance company Sanlam • Managed company's public relations, including press releases, presentations, and webinars • Created marketing content for employee training to enhance channel partner prospecting • Designed and copyrighted content for customer communications, including newsletters & digital platforms • Collaborated with media to promote brand mission and values, including South Africa's insurance company Sanlam • Managed company's public relations, including press releases, presentations, and webinars • Created marketing content for employee training to enhance channel partner prospecting
-
-
-
-
Assistant Executive and National Coordinator
-
Oct 2012 - Jun 2013
• Tracked national business operations by generating and disseminating crucial reports and conducting detailed analysis • Tracked national business operations by generating and disseminating crucial reports and conducting detailed analysis
-
-
-
Freelance Content Writer
-
India
-
Online Audio and Video Media
-
1 - 100 Employee
-
Freelance Research Oriented Content Writer
-
May 2012 - Oct 2012
• Performed secondary research to assemble and create content for different projects related to field research • Assisted content developers to provide information for the creation of website content • Performed secondary research to assemble and create content for different projects related to field research • Assisted content developers to provide information for the creation of website content
-
-
Education
-
2017 - 2018
University of Washington - Michael G. Foster School of Business
-
2010 - 2012
Unitedworld School of Business
MBA, Financial Service, International Business -
St. Xavier's College
Bachelor's degree, Economics
Community
