Experience

Modi Naturals

• India
• Consumer Goods
• 100 - 200 Employee

• BUSINESS HEAD - MODERN TRADE, ECOMMERCE, EMERGING FORMAT AND INSTITUTIONS

  • Jun 2014 - Present

  NEHRU PLACE, NEW DELHI TO INTRODUCE AND LIST COMPANY PRODUCTS WITH ALL MODERN TRADE, KEY ACCOUNT AND INSTITUTIONAL CUSTOMERS PAN INDIA AND TAKE BRAND TO NEW HEIGHTS



REI AGRO LIMITED

• India
• Appliances, Electrical, and Electronics Manufacturing

• GENERAL MANAGER (SALES AND MARKETING)

  • May 2011 - Jun 2014

  INSTRUMENTAL IN INTRODUCTION AND MARKETING OF COMPANY BRAND BASMARTI RIICE



VRS Foods Limited

• India
• Food & Beverages
• 300 - 400 Employee

• DY GENERAL MANAGER (MARKETING)

  • Mar 2010 - May 2011

  DEVELOP NEW VALUE ADDED PRODUCTS IN DAIRY CATEGORY ESTABLISHED DISTRIBUTION FOR FRESH MILK PRODUCTS



Mawana Sugars Ltd

• India
• Food Production
• 300 - 400 Employee

• Category Manager

  • Mar 2006 - Feb 2010

  New Delhi Area, India Manager (Sales & Marketing – Mawana Sugar & Edible Oils) • Direct responsible for marketing, sales and profitability of existing products and innovate the same according to market demand with the piece of time. • Monitors information to identify segments for new brand positioning & scope for market extension on an ongoing basis. • Ensure timely new product launches, working aggressively to adhere product development as per schedules. • Coordinates with R & D and Operations… Show more Manager (Sales & Marketing – Mawana Sugar & Edible Oils) • Direct responsible for marketing, sales and profitability of existing products and innovate the same according to market demand with the piece of time. • Monitors information to identify segments for new brand positioning & scope for market extension on an ongoing basis. • Ensure timely new product launches, working aggressively to adhere product development as per schedules. • Coordinates with R & D and Operations departments for development of value added products • Networking with all stakeholders – Sales, R&D, Supply chain and vendors – to ensure on time project execution and deliverable for the same. • Propose, conduct and utilize in-house & external market research information. • Preparation of Annual Marketing Plan for the entire range of the product planning and implementation of Marketing Budget • Interaction with advertisement and PR agencies for developing briefs, advertising & communication material • Monitors competitive products and coming up with strategies to increase brand visibility by way of ATL & BTL activities. • Analysis of Sales trends, identification of problem areas and implement programs in consultation with Sales team to provide Market Support tools to them • Planning & implementation of channel schemes/ Trade Promotion for the product • Responsible for product pricing, budgeting and sales forecast. • Interaction with Accounts team to review and monitor product/sku contribution • Interaction with media agency for planning, executing and review of Media plan • Interacting with PR agency for increased media coverage • Development and maintenance of Product Website with the help of concerned agency Show less



Simbhaoli Sugars Limited

• India
• Food and Beverage Manufacturing
• 100 - 200 Employee

• Sales and Marketing Manager

  • Aug 1996 - Apr 2006

  New Delhi Area, India • Effectively manage marketing and sales activities for Branded Sugar business of the Company along with 11 Sales Officers. • Establishing a nationwide distribution network for retail business, to meet all the major institutional and hospitality industries, list the products and fulfill requirements Established a product brand “TRUST” first time in Delhi, NCR area, Rajasthan, Haryana, Punjab, J & K and U.P. and Increasing sales from initial phase to 750 tons per month • Run an exclusive… Show more • Effectively manage marketing and sales activities for Branded Sugar business of the Company along with 11 Sales Officers. • Establishing a nationwide distribution network for retail business, to meet all the major institutional and hospitality industries, list the products and fulfill requirements Established a product brand “TRUST” first time in Delhi, NCR area, Rajasthan, Haryana, Punjab, J & K and U.P. and Increasing sales from initial phase to 750 tons per month • Run an exclusive meet program (personally convene more then 4000 sweet maker) for using of refined sugar by ‘sweet makers & confectioner’ and promote them for using the refined sugar in sweets • Introduced refined sugar to Institutional buyers such as beverages, soft drink, and confectioneries, Juice Companies, Pharmaceutical Companies etc. • Handled the successful launch of new products like White Crystal Sugar, Sugar Cubes, Breakfast Sugar, Sugar Sachets, and Icing Sugar and brought about a 30% increase. • Developed key clients like Indian Railways, Taj Group, Fresh Honest, Café Coffee Day, Indian Airlines, Sahara Airlines and etc., across the country. • Organized effective travel for the company and ensured seamless operations. • Rendered assistance in product designing and packaging. • FEASIBILITY STUDY FOR POTTENTIAL OPPORTUNITY WITH AN OPTION “STAGE & GATE THEORY” with regards the future of refined sugar in India as well as market segmentation for developing new and current products. Comprehensive analysis of data available from different market research and sample survey. Data analysis of competitor in following aspect price/packaging/product market positioning. • Manage EXIM program of the Company at all level including logistic related matters. Show less