Deven Robinson
Director, Digital Production at Black Enterprise Magazine- Claim this Profile
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Topline Score
Bio
J. H.
Deven is a hard-working and reliable tech industry leader, who has been able to move up the ranks in his career by constantly innovating. He is so easy to work with, has great ideas about digital production, content management, and Web design, and he knows how to implement efficient systems and practices for editorial and commercial sites. I worked with Deven on numerous content campaigns and digital projects when I served as associate managing editor as well as a section editor and content producer, and every experience was professional and well-organized. He meets project deadlines—even in a crunch—and has even helped me on projects during the early days of my consultancy. His combined knowledge of CMS and design trends is a great combo for excellence in digital media. Deven is definitely an asset to any digital media team he is on.
Danny Shaw, MS, PMP, CSM
Deven is very talented and efficient. His knowledge, creativity, and passion for what he does is commendable. He is a true professional who sees all projects through from start to finish, and adheres to deadlines. Detailed oriented, passionate about his work, and a true team player. Deven will be a valuable asset to any organization. Not just as a designer, Deven has knowledge and experience in various web languages and digital standards that will be an asset anywhere he's at.
J. H.
Deven is a hard-working and reliable tech industry leader, who has been able to move up the ranks in his career by constantly innovating. He is so easy to work with, has great ideas about digital production, content management, and Web design, and he knows how to implement efficient systems and practices for editorial and commercial sites. I worked with Deven on numerous content campaigns and digital projects when I served as associate managing editor as well as a section editor and content producer, and every experience was professional and well-organized. He meets project deadlines—even in a crunch—and has even helped me on projects during the early days of my consultancy. His combined knowledge of CMS and design trends is a great combo for excellence in digital media. Deven is definitely an asset to any digital media team he is on.
Danny Shaw, MS, PMP, CSM
Deven is very talented and efficient. His knowledge, creativity, and passion for what he does is commendable. He is a true professional who sees all projects through from start to finish, and adheres to deadlines. Detailed oriented, passionate about his work, and a true team player. Deven will be a valuable asset to any organization. Not just as a designer, Deven has knowledge and experience in various web languages and digital standards that will be an asset anywhere he's at.
J. H.
Deven is a hard-working and reliable tech industry leader, who has been able to move up the ranks in his career by constantly innovating. He is so easy to work with, has great ideas about digital production, content management, and Web design, and he knows how to implement efficient systems and practices for editorial and commercial sites. I worked with Deven on numerous content campaigns and digital projects when I served as associate managing editor as well as a section editor and content producer, and every experience was professional and well-organized. He meets project deadlines—even in a crunch—and has even helped me on projects during the early days of my consultancy. His combined knowledge of CMS and design trends is a great combo for excellence in digital media. Deven is definitely an asset to any digital media team he is on.
Danny Shaw, MS, PMP, CSM
Deven is very talented and efficient. His knowledge, creativity, and passion for what he does is commendable. He is a true professional who sees all projects through from start to finish, and adheres to deadlines. Detailed oriented, passionate about his work, and a true team player. Deven will be a valuable asset to any organization. Not just as a designer, Deven has knowledge and experience in various web languages and digital standards that will be an asset anywhere he's at.
J. H.
Deven is a hard-working and reliable tech industry leader, who has been able to move up the ranks in his career by constantly innovating. He is so easy to work with, has great ideas about digital production, content management, and Web design, and he knows how to implement efficient systems and practices for editorial and commercial sites. I worked with Deven on numerous content campaigns and digital projects when I served as associate managing editor as well as a section editor and content producer, and every experience was professional and well-organized. He meets project deadlines—even in a crunch—and has even helped me on projects during the early days of my consultancy. His combined knowledge of CMS and design trends is a great combo for excellence in digital media. Deven is definitely an asset to any digital media team he is on.
Danny Shaw, MS, PMP, CSM
Deven is very talented and efficient. His knowledge, creativity, and passion for what he does is commendable. He is a true professional who sees all projects through from start to finish, and adheres to deadlines. Detailed oriented, passionate about his work, and a true team player. Deven will be a valuable asset to any organization. Not just as a designer, Deven has knowledge and experience in various web languages and digital standards that will be an asset anywhere he's at.
Experience
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Black Enterprise Magazine
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Director, Digital Production
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Oct 2021 - Present
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Digital Production Manager
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Apr 2018 - Sep 2021
• Be involved in all aspects of the design & production life cycle for digital campaigns, including architecture, development, testing, training, implementation and support of IT systems. Clients included T-Mobile, Salesforce, Prudential etc.• Managed digital website production for monthly virtual events/summits sponsors included Amazon, Toyota, Walmart etc.• Collaborated with internal sales/marketing teams and media planners for RFP responses for client and project acquisition and on media distribution schedules for interactive advertising assets.• Develop, execute and lead email deployment, planning, QA, calendars, and timelines.• Proactively identify potential risks while seeking partnership from internal teams to prioritize and mitigate/resolve issues.• Develop and implement Quality Assurance strategies across content delivery and product development.• Established clear priorities and expectations for tasks/deliverables across teams accountable for work; communicating effectively to all or senior managers with regard to work in progress, and proactively following up on action items.• Served as a liaison to clients, and third-party vendors to ensure successful project delivery.• Facilitates initial set-up using CRM interface and monitors progress throughout all phases of the project lifecycle, including detailed timing/scheduling of tasks & milestones, resourcing, tracking, change management and quality control.• Designed & produced various email, landing page & microsite templates in collaboration with marketing & editorial, these templates were used by sales to pitch to potential clients.• Designed, developed and deployed a multi-stage redesign for BlackEnterprise.com in collaboration with various departments. this resulted an increase in revenue opportunities, and site speed.
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Digital Producer
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Oct 2014 - Mar 2018
• Assigned digital production team members (which included a Digital Art Director, Web Administrator & Front-End Developer.) to projects, managed project details and oversaw execution of projects from conception. through completion.• Track and report on any key project/product/team metrics as required through task lists, issue tracking, status reports, and meeting notes.• Responsible for a more efficient project management system that increased transparency on projects in the system and led to 50% faster delivery times across all company departments.• Reviewed deliverables to ensure they meet client's overall strategies and objectives while adhering toestablished brand standards.• Serve as liaison between technical and non-technical departments.• Managed entire email marketing process - including copywriting, design, coding and deployment through our ESP.• Managed the launch of the launch Black Enterprise’s Events Native App and measured the performance using basic KPI’s (such as sessions attended, banner impressions etc.).• Designed web interface for Livestream video for Event conferences.• Implemented live streaming & video on Demand infrastructure for company 3 annual events and digital campaigns when sold, this resulted in an increased in our overall traffic.• Member of the Black Enterprise TechConneXt Summit Steering Committee, in which I facilitated the identification and resolution of digital project issues.
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Freelance Web Producer
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Apr 2012 - Sep 2014
• Designed online creative for marketing packages, advertising campaigns & events.• Mocked and prototype iterations using the CMS Wordpress and front-end development languages HTML, CSS & jQuery.• Built company e-newsletter blasts.• Updates, revise and manage existing online assets across Black Enterprise channels and event websites, including Golf & Tennis Challenge, Women of Power Summit, Entrepreneurs Conference etc.• Developed gamification strategy/program and engagement mechanics for the company video small business campaign “Small Business University”, sponsored by Dell & AARP.• Help launched “Driving Innovation Hackathon” sponsored by Toyota, the first African-American livestream hackathon.• Reports to Development Manager & Art Director to manage queue of requests ensuring timely response to needs.• Contributed to responsive event websites redesign through planning, wire framing, user interface design, usability testing.
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Interactive One
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United States
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Online Audio and Video Media
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1 - 100 Employee
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Freelance Web Designer
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Feb 2012 - Mar 2012
• Designed the online creative for marketing/campaigns, special events, sweepstakes, for various clients.• Supported a team of Art Directors in the design up of visual solutions to align communications with brand strategy.• Provided production support using front-end languages such as HTML and CSS.• Articulated verbally and graphically specific design ideas to other team members and clients. • Designed the online creative for marketing/campaigns, special events, sweepstakes, for various clients.• Supported a team of Art Directors in the design up of visual solutions to align communications with brand strategy.• Provided production support using front-end languages such as HTML and CSS.• Articulated verbally and graphically specific design ideas to other team members and clients.
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Essence Magazine
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Book and Periodical Publishing
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1 - 100 Employee
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Web Production Designer
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Feb 2011 - Dec 2011
• Mocked and prototyped iterations in various languages such as HTML, CSS, JavaScript/jQuery and ActionScript.• Designed the online creative for marketing packages, advertising campaigns, special events, sweepstakes, newsletter blasts and micro-site projects, for clients including Disney, Pantene, Ford, Coca-Cola, McDonalds etc.• Designed and deployed company Newsletters & e-mail blasts.
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Freelance Web Designer/Producer
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Jan 2010 - Jan 2011
• Created wireframes, flowcharts and sitemaps for ESSENCE Initiative.• Built photo galleries, quizzes, live chats and polls for ESSENCE.com photo and love channels.• Created designs and layouts for microsites, banners and landing pages.
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Metropolitan Transportation Authority
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United States
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Urban Transit Services
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700 & Above Employee
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Intern Web Designer
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Oct 2007 - Dec 2007
• Oversaw the consistency of web design parameters, style guides and visual standards.• Created flash action scripting and timeline based animations• Designed the online creative for marketing packages. • Oversaw the consistency of web design parameters, style guides and visual standards.• Created flash action scripting and timeline based animations• Designed the online creative for marketing packages.
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Education
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2005 - 2008
CUNY New York City College of Technology
Bachelor of Technology (B.Tech.), Communication Design -
2003 - 2005
Queensborough Community College
Associate In Applied Science, Digital Art & Design
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