Experience

Equal

• India
• Consumer Goods
• 1 - 100 Employee

• Head - eCommerce, Media & Marketing

  • Oct 2021 - Present

  Jaipur, Rajasthan, India • Serve as a point person between the marketing team and the CEO as well as offer training and guidance. • Building a strategy, planning, developing, and executing media content plans. • Monitoring online and offline ad campaigns (e.g. on radio, TV, websites, magazines and billboards). • Negotiate with media channels to close competitive deals. • Build long-term relationships with media influencers to brand. • Managing the marketing budget, entire brand management, product… Show more • Serve as a point person between the marketing team and the CEO as well as offer training and guidance. • Building a strategy, planning, developing, and executing media content plans. • Monitoring online and offline ad campaigns (e.g. on radio, TV, websites, magazines and billboards). • Negotiate with media channels to close competitive deals. • Build long-term relationships with media influencers to brand. • Managing the marketing budget, entire brand management, product management, product marketing, promotions, Build Marketing Strategy, Product Marketing, Drive Customer Research and ROI optimization.

• Head Of Ecommerce

  • Oct 2018 - Oct 2021

  Jaipur Area, India • Works with the Executive Management team to define the corporate e-commerce strategy. • Works with the Business Units to improve, develop and advocate new promotional opportunities for Equal's products and services. • Develops business plan and annual budget for e-commerce function. Supervises development efforts including content design and update. • Oversees the day-to-day e-commerce operations, maintenance, and performance measurement of the company web site (internet and… Show more • Works with the Executive Management team to define the corporate e-commerce strategy. • Works with the Business Units to improve, develop and advocate new promotional opportunities for Equal's products and services. • Develops business plan and annual budget for e-commerce function. Supervises development efforts including content design and update. • Oversees the day-to-day e-commerce operations, maintenance, and performance measurement of the company web site (internet and intranet.). • Devise Sales strategies with the goal of increasing points of distribution, product positioning, consumer awareness, trial, conversion and ultimately user acquisition. • Track, forecast and translate reports to measure ROI. • Responsible for online product merchandising, site optimisation, and daily communications with developer for ongoing projects to help improve site experience and roll out new features. • Work with Design and Sales team to generate compelling onsite content as well as digital marketing content. Manage all digital marketing programs.

• Manager - eCommerce & Digital Marketing Opreations

  • Jul 2014 - Sep 2018

  Jaipur Area, India • E-Commerce marketing strategy • Commission competitor analysis reports. • Evaluate market research to identify key online markets. • Determine the most effective e-commerce implementation methods. • Oversee execution of search engine marketing techniques. • Monitor the performance of e-commerce set-ups. • Supervise marketing team activities.



Tech Mahindra

• IT Services and IT Consulting
• 700 & Above Employee

• Intern

  • May 2014 - Jul 2014

  Karnataka, India