Experience

Becky Beauchine Kulka Diamonds and Fine Jewelry

• United States
• Retail
• 1 - 100 Employee

• Brand Manager

  • Jul 2015 - Present

  BRAND MANAGER • Establish and refine strategic direction for brand across all timescales, composing data-driven audience profiles, market research, trend analysis, user stories, objectives/KPIs, and corporate identity guidelines to support well-informed decision-making. • Direct execution of event marketing campaigns, collaborations, and other initiatives; brainstorm creative and strategic approaches to maximize impacts and stay ahead of the curve. • Evaluate campaign success and derive insights to optimize future efforts. • Craft and develop company social media presence, sparking increased engagement across a number of crucial outreach platforms. • Designate monthly goals and formulate rewards programs for sales associates and customer purchase incentive programs. • Nurture industry relationships with luxury brands, with an emphasis on buying, marketing, and merchandising. • Liaise with vendors to negotiate pricing, product mix, delivery, and quantity of merchandise, maintaining a $2MM inventory. • Marshall data and apply rigorous methodologies, analyzing inventory performance and market trends to balance core and seasonal products for future purchases and inventory merchandising. Show less



Rocket Mortgage

• United States
• Financial Services
• 700 & Above Employee

• Senior Employee Experience Manager ( Senior Amazer )

  • Oct 2016 - Jun 2022

  EMPLOYEE EXPERIENCE MANAGER (SENIOR AMAZER) • Partnered with key stakeholders to coordinate and execute corporate events attended by between 10 and 3,000 people. • Carefully organized team member travel for conferences and onsite visits. • Collated and analyzed data from engagement surveys and recognition platforms to identify areas of opportunities to create new programs, projects, and contests for team members. • Authored and initiated team member roadmaps to forward business and team member goals. • Formulated and managed project proposals, plans, and budgets for in-person and virtual brand activations, utilizing full range of Microsoft Office functionalities (as well as writing skills) to gain buy-in and compose rigorous, cogent, and informative communications. • Administered programs for team member retention, growth, recognition, and awards. • Prepared and delivered reports to senior leadership and internal partners, assessing the employee experience and the performance/progress of initiatives targeting individual and team growth. • Collaborated cross-functionally to execute complex initiatives strategically and successfully. • Enhanced the team member experience by promoting connectivity, engagement, and a positive company culture. Show less