Marketing Specialist

• Apr 2022 - Present

Technical Marketing Specialist

• Dec 2019 - Jun 2020

Digital Marketing Manager

• Jul 2018 - Oct 2019

Digital Marketer

• Dec 2017 - Jun 2018

Digital Marketing Executive

• May 2016 - Dec 2016

Brand & Marketing Executive

• Dec 2015 - Apr 2016

Marketing Executive

• Mar 2015 - Nov 2015

* Grew ‘LinkedIn Company Page Followers’ by 50%* Improved Alexa Rank & Website Usability by auditing site & providing reports to developers team* Created & maintained a brand voice i.e. ‘STARTUP WEDNESDAY’, shared on social media every Wednesday* Generating leads using LinkedIn Ads & Google AdWords* Ideating banner design for landing pages, Working with team for creating different landing pages for different campaigns and conducting A/B testing of all campaigns* Devised & implemented a viral video strategy to make a video ‘go viral’ (With paid distribution and influencer marketing)* Initiated ‘Talentica Careers’ concept & created/manage Facebook page to segregate the message for B2B and Careers/Culture in Talentica

Digital Marketing Executive

• Jul 2013 - Jan 2015

• Handled multiple social media accounts of different divisions • Reviewing, analyzing and interpreting analytics data, and providing actionable recommendations to improve Cyret website and online marketing performance• Implemented email marketing into business strategy and established it as a medium for sales professionals to contact prospects• Verifying and managing databases of different geographies • Responsible for creating HTML mailers and landing pages• Compiling and providing reports & analysis on key email marketing metrics• Initiated ‘Social HR’ in Cyret• Have trained professionals in Sales, Training & HR department on “Effective use of Social Media for Business Development”• Drove 37% improvement in Alexa Website Ranking by reducing bounce rates, increasing social media engagement and driving increased web traffic.• Managing updates to company website to increase overall effectiveness• Responsible for developing and executing online strategies of Cyret Events• Developing and executing the social media strategy for multiple division ensuring it aligns with the Cyret Brand• Running Facebook & LinkedIn Ads to increase the ‘Cyret Training Services’ presence• Doing keyword research, optimizing the website for keywords ranking, On-Page optimization and directories submission

Social Media Executive

• May 2012 - Jul 2013

• Responsible for lead generation through social media• Coordinating with Sales team and Design team to implement strategies in relevant social media platforms and to get the work done for social media platforms and online events• Writing Blogs for Clients to support the social media activities• Worked on WordPress to redesign the blog, fixing errors, using necessary plugins and for improving Google Page Speed• Devised and implemented SEO strategies for clients to make the presence stronger• Day to Day Social Media Management• Responsible for creating & designing EDMs• Experienced with Facebook Advertising• Created Facebook Apps with HTML and 3rd Party Apps