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Bio

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Credentials

  • Leading with Stories
    LinkedIn
    Dec, 2020
    - Apr, 2026
  • B2B Foundations: Social Media Marketing
    LinkedIn
    Nov, 2020
    - Apr, 2026
  • Leadership Mindsets
    LinkedIn
    Oct, 2020
    - Apr, 2026
  • Managerial Grid
    Blake & Mouton - Homi Mulla
    Jun, 2008
    - Apr, 2026
  • 7 Habits of Highly Effective People
    FranklinCovey
    Mar, 2007
    - Apr, 2026

Experience

  • Group SNS
    • Dubai / Kinshasa
    • Chief Operating Officer - Pharma Vertical - Prince Pharma
      • 2021 - Present
      • Dubai / Kinshasa

      Managing multi country operations in Central & East Africa.Driving operational excellence, fostering innovation and leading a cross functional team of over 1000.Translating strategic vision into actionable results with a track record of optimising processes, enhancing productivity, and achieving sustainable growth.

  • Shalina Healthcare
    • Dubai / Luanda
    • Managing Director -Angola
      • 2018 - 2020
      • Dubai / Luanda

      Manage the largest and the most profitable geography for the group accounting for more than half of the global profits. Manage a portfolio of brands in Consumer, OTC / OTX and RX spanning across 12 therapy areas. Lead a team of over 170 people covering sales, marketing, operations, finance, HR, regulatory, imports, supply chain and regulatory.

    • Cluster Head - Respiratory & Acute
      • 2016 - 2018
      • Mumbai Area, India

      Manage the respiratory business comprising two divisions. One acute and one chronic - with at total team size of over 550 people. Launched innovative new products like Digihaler - India's first digital dose inhaler and Nebzmart - India's first portable nebulisation care kit.

  • Dr. Reddy's Laboratories
    • Hyderābād Area, India
    • Cluster Head - Consumer Healthcare (OTC)
      • 2013 - 2016
      • Hyderābād Area, India

      Setup the consumer business of Dr Reddy's. Created the consumer blueprint, business plan and vision 2020. Set up the entire team of marketing and sales of 290+ to cater to general and modern trade. Successfully built a OTC / consumer channel of 150 stockists with a direct reach of over 1,00,000 outlets. Pioneered digital marketing and e retailing for Dr Reddy’s. Created differentiated and insightful communication for Nise Gel, leading to Nise Gel being recognised as the best emerging OTC launch of 2015.

  • Mahindra Rise
    • Mumbai Area, India
    • Vice President Marketing
      • 2009 - 2013
      • Mumbai Area, India

      Launched brand Mahindra in two wheelers and achieved a double digit market share in under an year. Launched several innovations in two wheelers, the first scooter with an external fuel fill, digital dashboard, adjustable seat height, etc. Won several awards for the best launch, best digital initiatives in automobile category, best media innovation, etc.Launched the e2o , the first significant electric car in India.

  • Marico Limited
    • Mumbai Area, India
    • Head Marketing - Kaya
      • 2006 - 2008
      • Mumbai Area, India

      Crafted the strategic brand blueprints and positioning for the brand and business.Developed insightful communication that led to an overall growth of 60%.Led aggressive growth in terms of revenues and number of clinics.Developed a strong CRM and loyalty programme with clear metrics like RFM .Prototyped new models like Shop in Shop, and launched the product range including the mens range to complement the services.

    • Division Head - Consumer Products
      • 2002 - 2006

      Led the consumer (OTC) business to become the fastest growing business in the Piramal group.Unlocked the latent equity of brands like Strepsils, Saridon and Lactocalimine.Led the entire sales team to deliver & cross the landmark 100 Cr turnover.Won several awards at national and international level.

    • Sales Operation Manager / Brand Manager
      • 1997 - 2002

      Managed the sales operations of the detergents business.Conceptualised and executed successful consumer and trade promotions on key brands.Launched differentiated brands products based on consumer insights that led to rapid growths in market share and revenue.Led a mutli country project covering China, Brazil and Mexico in addition to India.

    • Consultant
      • 1995 - 1997
      • Mumbai

      Advised various Indian and multinational clients like the IFC, Mitsubishi, IWK Germany, Voltas, Mahindras, etc on entry strategy

    • Marketing Officer
      • 1992 - 1993
      • Pune

      Part of the product managemnt team for motorcycles. Launched the first 4 stroke motorcycle from the Bajaj stable.

    • Trainee Engineer
      • 1991 - 1992

      Training across the various departments on the shop-floor - Manufacturing, Machine Shop & Projects

Education

  • Indian School of Business
    Executive Program LEAD, Strategy, Breakthrough Innovation & Customer Centricity
  • Symbiosis Institute of Business Management
    MBA, Marketing
  • College of Engineering Pune
    BE, Mechanical Engineering
  • Loyola High School & Junior College Pune

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