Dev Mehta
Director International Marketing at Virsec Systems- Claim this Profile
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Bio
Willy Leichter
I hired Dev to develop international marketing for my team during the height of the pandemic. He got immediate results and was always a pleasure to work with. He has the rare ability to understand corporate marketing in depth, and then apply it to the unique requirements of each region. He is an outstanding communicator, experienced in setting up and building regional partnerships, and represents his company with clarity and professionalism. Beyond that, he is extremely hardworking, yet always a team player, and a pleasure to work with. Given the opportunity, Dev would be the first person I would hire to expand a company's presence globally.
Jennifer Leggio
Dev has one of those infectious can-do attitudes that makes him a pivotal member of any marketing team. When he knows it, he owns it and creates amazing results. When he needs to learn it, he dives in, and ultimately creates amazing results. He joined Virsec a few months before I did and before the marketing team embarked on some significant change with operations and lead strategy, team structure and dynamics, and even the story and brand. Given that International is the biggest sales segment for the company, Dev has a very big job, and he rolled with the changes and didn't lose sight of his goals along the way. Dev is a natural marketing leader and he has strong expertise from demand gen to communications, even helping to manage the international PR agencies. I'd say his superpower is channel marketing, however, and I've met few people who understand how to market with and support the channel as well as he does. That is a critical skill especially at such a small company that really needs force multiplication as part of its growth strategy. On team calls, I would often joke that he was always smiling, which made it hard for me to not smile -- even when many of those calls happened at 9 p.m. his time due to our team spread. He has a wonderful work ethic and aligns well with sales to create the most impactful marketing. I would love to work with Dev again someday if the stars ever align.
Willy Leichter
I hired Dev to develop international marketing for my team during the height of the pandemic. He got immediate results and was always a pleasure to work with. He has the rare ability to understand corporate marketing in depth, and then apply it to the unique requirements of each region. He is an outstanding communicator, experienced in setting up and building regional partnerships, and represents his company with clarity and professionalism. Beyond that, he is extremely hardworking, yet always a team player, and a pleasure to work with. Given the opportunity, Dev would be the first person I would hire to expand a company's presence globally.
Jennifer Leggio
Dev has one of those infectious can-do attitudes that makes him a pivotal member of any marketing team. When he knows it, he owns it and creates amazing results. When he needs to learn it, he dives in, and ultimately creates amazing results. He joined Virsec a few months before I did and before the marketing team embarked on some significant change with operations and lead strategy, team structure and dynamics, and even the story and brand. Given that International is the biggest sales segment for the company, Dev has a very big job, and he rolled with the changes and didn't lose sight of his goals along the way. Dev is a natural marketing leader and he has strong expertise from demand gen to communications, even helping to manage the international PR agencies. I'd say his superpower is channel marketing, however, and I've met few people who understand how to market with and support the channel as well as he does. That is a critical skill especially at such a small company that really needs force multiplication as part of its growth strategy. On team calls, I would often joke that he was always smiling, which made it hard for me to not smile -- even when many of those calls happened at 9 p.m. his time due to our team spread. He has a wonderful work ethic and aligns well with sales to create the most impactful marketing. I would love to work with Dev again someday if the stars ever align.
Willy Leichter
I hired Dev to develop international marketing for my team during the height of the pandemic. He got immediate results and was always a pleasure to work with. He has the rare ability to understand corporate marketing in depth, and then apply it to the unique requirements of each region. He is an outstanding communicator, experienced in setting up and building regional partnerships, and represents his company with clarity and professionalism. Beyond that, he is extremely hardworking, yet always a team player, and a pleasure to work with. Given the opportunity, Dev would be the first person I would hire to expand a company's presence globally.
Jennifer Leggio
Dev has one of those infectious can-do attitudes that makes him a pivotal member of any marketing team. When he knows it, he owns it and creates amazing results. When he needs to learn it, he dives in, and ultimately creates amazing results. He joined Virsec a few months before I did and before the marketing team embarked on some significant change with operations and lead strategy, team structure and dynamics, and even the story and brand. Given that International is the biggest sales segment for the company, Dev has a very big job, and he rolled with the changes and didn't lose sight of his goals along the way. Dev is a natural marketing leader and he has strong expertise from demand gen to communications, even helping to manage the international PR agencies. I'd say his superpower is channel marketing, however, and I've met few people who understand how to market with and support the channel as well as he does. That is a critical skill especially at such a small company that really needs force multiplication as part of its growth strategy. On team calls, I would often joke that he was always smiling, which made it hard for me to not smile -- even when many of those calls happened at 9 p.m. his time due to our team spread. He has a wonderful work ethic and aligns well with sales to create the most impactful marketing. I would love to work with Dev again someday if the stars ever align.
Willy Leichter
I hired Dev to develop international marketing for my team during the height of the pandemic. He got immediate results and was always a pleasure to work with. He has the rare ability to understand corporate marketing in depth, and then apply it to the unique requirements of each region. He is an outstanding communicator, experienced in setting up and building regional partnerships, and represents his company with clarity and professionalism. Beyond that, he is extremely hardworking, yet always a team player, and a pleasure to work with. Given the opportunity, Dev would be the first person I would hire to expand a company's presence globally.
Jennifer Leggio
Dev has one of those infectious can-do attitudes that makes him a pivotal member of any marketing team. When he knows it, he owns it and creates amazing results. When he needs to learn it, he dives in, and ultimately creates amazing results. He joined Virsec a few months before I did and before the marketing team embarked on some significant change with operations and lead strategy, team structure and dynamics, and even the story and brand. Given that International is the biggest sales segment for the company, Dev has a very big job, and he rolled with the changes and didn't lose sight of his goals along the way. Dev is a natural marketing leader and he has strong expertise from demand gen to communications, even helping to manage the international PR agencies. I'd say his superpower is channel marketing, however, and I've met few people who understand how to market with and support the channel as well as he does. That is a critical skill especially at such a small company that really needs force multiplication as part of its growth strategy. On team calls, I would often joke that he was always smiling, which made it hard for me to not smile -- even when many of those calls happened at 9 p.m. his time due to our team spread. He has a wonderful work ethic and aligns well with sales to create the most impactful marketing. I would love to work with Dev again someday if the stars ever align.
Experience
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Virsec
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United States
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Computer and Network Security
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100 - 200 Employee
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Director International Marketing
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Aug 2021 - Present
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Head International Marketing
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Mar 2021 - Aug 2021
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Sophos
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United Kingdom
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Software Development
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700 & Above Employee
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Sr. Marketing Manager - Middle East and Africa
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Aug 2017 - Feb 2021
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Dy. Marketing Manager - Africa
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Aug 2015 - Aug 2017
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Cyberoam
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Information Technology & Services
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1 - 100 Employee
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Dy. Manager Marketing - APJ, ANZ & Europe (Turkey)
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Jun 2013 - Aug 2015
Building marketing strategies in International market and executing them efficiently and effectively across borders. Creating and implementing channel and end customer related marketing initiatives enabling brand promotion and market development across Asia pacific, Japan, Australia, New Zeland and Europe.Key work areas: International marketing, Roadshows, tradeshows, partner meets, channel events, online marketing, advertising, PR, media, product promotion and product launch, internal and external communication.
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Marketing Manager - ASEAN and ANZ
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Jul 2012 - Jun 2013
Building marketing strategies in International market and executing them efficiently and effectively across borders. Creating and implementing channel and end customer related marketing initiatives enabling brand promotion and market development across Asia pacific and Australia.Key work areas: International marketing, Roadshows, tradeshows, partner meets, channel events, online marketing, advertising, PR, media, product promotion and product launch, internal and external communication.
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Sr. Executive - Marketing Asean
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Jun 2011 - Jul 2012
Building marketing strategies in International market and executing them efficiently and effectively across borders. Creating and implementing channel and end customer related marketing initiatives enabling brand promotion and market development across South East Asia.Key work areas: International marketing, Roadshows, tradeshows, partner meets, channel events, online marketing, advertising, PR, media, product promotion and product launch, internal and external communication.
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Via.com
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India
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Travel Arrangements
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500 - 600 Employee
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Regional Manager - Marketing West Zone
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Dec 2010 - Jun 2011
Creating and implementing Region specific ROI driven marketing initiative for channel and end customers. Handling marketing for Gujarat Rajasthan and Madhya Pradesh,Managing and executing Channel initiatives, promotional offers, attractive packages, communication design, advertising, events, exhibitions.Working in sync with Head office in creating marketing plan and strategies for National level marketing campaign. Creating and implementing Region specific ROI driven marketing initiative for channel and end customers. Handling marketing for Gujarat Rajasthan and Madhya Pradesh,Managing and executing Channel initiatives, promotional offers, attractive packages, communication design, advertising, events, exhibitions.Working in sync with Head office in creating marketing plan and strategies for National level marketing campaign.
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Planman Marcom
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India
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Advertising Services
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1 - 100 Employee
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Manager - Activations
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Jan 2008 - Nov 2010
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Education
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2006 - 2008
Indian Institute of Planning and Management
MBA - Marketing,Finance & IT, Marketing
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