Experience

ekaterra

• Netherlands
• Food and Beverage Services
• 200 - 300 Employee

• General Manager - Bangladesh | ekaterra

  • Jul 2021 - Present



Unilever

• United Kingdom
• Manufacturing
• 700 & Above Employee

• General Manager - Tea division

  • Apr 2021 - Jul 2021

• General Sales Operations Head, Nutrition

  • Jul 2020 - Apr 2021

  Heading the CD front-end integration of the newly acquired nutrition business (Horlicks) into mainstream Unilever Country lead for Project Puccini, separation of Unilever’s tea business in Bangladesh



GSK Consumer Healthcare India

• India
• Manufacturing
• 400 - 500 Employee

• Sales Director

  • Oct 2018 - Jun 2020

  - Responsible for $48m sales in Bangladesh- Leading a team of 80+ across various levels- Handled Nutrition (HFD), Instant powder drinks (IPD), Oral care (OHC) and Over-the-counter (OTC)- Was a member of the Project Hibiscus team, involved in the global divestment of Horlicks (GSK’s nutrition portfolio); responsible for creating the business strategy, go-to-market and separation plans for the retained OHC and OTC portfolios of GSK

• Commercial Excellence Manager - Bangladesh, Nepal and Myanmar

  • Apr 2016 - Sep 2018

  - Planned and executed town/village-level coverage in partnership with country sales leads- Strategized and planned GTM interventions- Conceptualized schemes, trade promotion, display programs, channel and other interventions- Developed and implemented winning point of purchase strategies- Developed consumer promotion strategies with proper action standards and measurement criteria- Developed category and brand development initiatives for Modern Trade, e-commerce and Alternate Channel- Created sales plans for NPI and tracked NPI performance- Established sales force KPIs in alignment with country sales leads, and continuously monitored through dashboards and drive performance improvement- Was the Change Lead for SAP implementation in Bangladesh

• Sales Operations Manager - Bangladesh

  • Jan 2013 - Mar 2016

  - Brought forth a change in sales field force model (Project Submarine): From a distributor sales team model established a GSK direct field force by recruiting 70+ people- Changed the route-to-market model to strengthen rural market coverage through super- and sub-distributors- Introduced sales processes: forecasting, stock planning, TM activities, SOP and ways of working for field force- Established sales dashboards, systems and processes for development of sales MIS - Improved sales capability by enhancing functional skills of sales team, including distributor field force, through external experts- Defined channel architecture in terms of features, business needs and relevant distribution Introduced structured meeting processes: morning kick-off meetings for DFF, daily business reviews, journey cycle meetings and quarterly business meetings

• Sales Operations Manager - South India

  • Jun 2009 - Dec 2012

  - Managed complete sales operations and facilitated in strategizing the long-term business directions for NPIs for South India to ensure maximum revenue and profitability in line with organizational objectives- Developed new sales and distribution models for Horlicks biscuits, Horlicks noodles, and Sensodyne in South, along with channel strategy- Streamlined the complete process of pre-launch, launch, and post-launch activities for NPIs

• Area Sales Manager

  • Mar 2007 - May 2009

  - Project Canvas: Revamped the entire distribution model by appointing sub-distributors in rural markets and ensured product reach in remote areas- Project M-Track (self-service outlets), Project Crayon instore visibility) and Project Horeca (out of home)- Managed expert marketing through doctor visits, samplings and KOL management- Recorded double-digit growth in 2008 and 2009

• Manager (South India) - Nutritional Food Services Division

  • Mar 2003 - Mar 2007

  - Explored out-of-home opportunities for Horlicks and Boost, and developed and implemented business models for vending and Horeca- Recruited and developed a field force for the out-of home business- ntroduced Hot Tea Shop exclusive packs- Installed more than 1,000 vending machines at schools, colleges, corporate, factories and commercial places- Negotiated and entered into an agreement with Coffee Day and Fresh & Honest to sell Horlicks and Boost in their vending machines

• Areas Sales Executive

  • Jun 2000 - Mar 2003

  - Integrated Viva and Maltova from JIL to GSK- Established Oral Care and OTC business in CAP

• Senior Sales Officer

  • Feb 1995 - Jun 2000



Ingredion Incorporated

• United States
• Food and Beverage Services
• 700 & Above Employee

• Sales Officer

  • Nov 1994 - Feb 1995



Nestlé

• Switzerland
• Food and Beverage Services
• 700 & Above Employee

• Sales Trainee

  • May 1994 - Aug 1994

  Worked as Sales Trainee as per NIS curriculum Worked as Sales Trainee as per NIS curriculum