Head of Social & Content

• Feb 2021 - Present

Design and execute social media strategy across all social media platforms with a combined following of 100M users and generated over 1M+ monthly impressions. Increased Instagram following by 70% in one year by creating an authentic voice and tone for the brand. Increased new user sign-ups. analytics and insights to build plans around growth marketing. Increasing new user sign-ups by 300%. Build relationships with brands, labels, and influencers to onboard them into the Breakr platform. While offering them a white-glove service. Write clear and concise copy for all channels including Instagram, Twitter, Tiktok, blogs, emails, and graphics all while staying true to our brand and voice. Lead creative design on all digital marketing projects through ad storyboards, launch videos, social media graphics, and in-house activations. Strategize and execute on all digital marketing events (Online panels, IG open mics, Twitter Spaces, Twitch concerts, etc..)

Content Strategist

• Aug 2018 - Feb 2022

-Writer and editor for blogs, newsletters, and landing pages to reflect the company's voice and tone. -Created an editorial monthly magazine about Twitter for Twitter. This ran internally to elevate stories of humor and keep our internal team up to date on trends on the platform. -Told stories about new products through Tweets. Project partners include the NBA, NFL, Oscars, Women’s World Cup, and many more. -Created a strategy and assisted in creative on OOH projects such as artists to follow, Hispanic Heritage Month, Fenty beauty, and Black History Month. -Assisted in ideation and execution of company-wide Brand refresh to reflect the complexity, fluidity, and power of the conversations today. -Lead Tweet curator for all storytelling projects: #BlackBoyJoy, 3% conference, Twitter is Anti-Twitter, Mask Campaign, Twitters brand refresh, and #EveryWomen Campaign. -Created a detailed Tweet curation guide for the in-house marketing team to understand the process of searching for storytelling Tweets.

Culinary Area Supervisor

• Jul 2017 - Aug 2018

Culinary Supervisor

• Jun 2015 - Jun 2017

Assistant Supervisor

• Jun 2013 - Jul 2015