Desta Gourley
Marketing Manager at Jon Kohler & Associates, LLC- Claim this Profile
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Bio
Experience
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Jon Kohler & Associates, LLC
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United States
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Real Estate
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1 - 100 Employee
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Marketing Manager
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Mar 2021 - Present
- Leads marketing strategy and provides direction to ensure brand success/increased visibility - Oversees day-to-day website maintenance/page updates - Manages social media campaigns/drives engagement across JKA channels - Oversees creative direction and vision for property video and brand awareness shoots - Manages and designs all email marketing campaigns - Generates client marketing reports - Develops pitch ideas and garners earned media placements - Provides vision and creative direction in crafting print ads, direct mailers, marketing collateral and more - Cultivates relationships with like-minded brands/conservation groups while fostering cross-promotional opportunities
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The Zimmerman Agency
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United States
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Marketing Services
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1 - 100 Employee
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Senior Account Manager
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May 2019 - Mar 2021
- Generate and maintain a positive public image for hospitality accounts within the largest pr firm in Florida- Secure editorial placement for accounts in key national, regional and local media outlets to increase brand visibility - Craft press materials, including story pitches, press kits, press releases, media lists, presentations and videos- Uncover and coordinate co-brand and promotional opportunities to engage targeted audiences - Brainstorm and develop national and local marketing strategies - Organize and execute sophisticated group media trips, press conferences and special events - Represent The Zimmerman Agency and clients at media events and industry functions - Research and cultivate relationships with journalists, bloggers and opinion leaders- Prepare monthly activity and publicity reports, status call agendas and statements for clients
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Account Manager
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Aug 2016 - May 2019
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Senior Account Coordinator
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Sep 2015 - Aug 2016
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Account Coordinator
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Feb 2015 - Sep 2015
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Michael Kors
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United States
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Retail Apparel and Fashion
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700 & Above Employee
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Shop Manager- Retail Development
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Apr 2014 - Feb 2015
- Drive and maximize sales goals through effective application of Michael Kors' selling strategies and customer service techniques - Identity best performers for reorders to drive business and analyze voids and opportunities based on sales trends - Manage and conduct frequent training with retail partners' sales manager, selling specialist and associates - Implement and maintain all visual merchandising standards as directed in the visual merchandising guideline - Drive and maximize sales goals through effective application of Michael Kors' selling strategies and customer service techniques - Identity best performers for reorders to drive business and analyze voids and opportunities based on sales trends - Manage and conduct frequent training with retail partners' sales manager, selling specialist and associates - Implement and maintain all visual merchandising standards as directed in the visual merchandising guideline
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Bass Pro Shops
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Retail
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700 & Above Employee
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Administration/ Promotions
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May 2013 - Apr 2014
- Promote the Bass Pro values through coordination of events with local conservation groups - Create outreach opportunities with organizations such as Wounded Warriors, Florida Fish and Wildlife Conservation Commission and Tall Timbers Research Station - Maintain and promote company Facebook page - Coordinate company sponsorships - Proccess payroll for 178 associates - Purchase merchandising supplies while maintaining strict monthly budgets - Reconcile company purchases - Train closely with Merchandising and General Manager on daily sales reports
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Florida Center for Reading Research (FCRR)
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United States
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Research
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1 - 100 Employee
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Intervention Specialist
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Dec 2012 - May 2013
- Conduct basic research on reading, reading growth, reading assessment, and reading instruction that contributes to the scientific knowledge of reading for the benefit of students - Disseminate information about research-based practices related to literacy instruction and assessment for children in pre-school through fifth grade - Facilitate the development of children through reading research interventions - Conduct basic research on reading, reading growth, reading assessment, and reading instruction that contributes to the scientific knowledge of reading for the benefit of students - Disseminate information about research-based practices related to literacy instruction and assessment for children in pre-school through fifth grade - Facilitate the development of children through reading research interventions
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Honey Lake Plantation
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Hospitality
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1 - 100 Employee
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Special Events Coordinator
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Aug 2012 - Dec 2012
- Managed event staff and event production - Created event and restaurant staff schedules - Assisted clients in coordination of all aspects of special events - Collaborated with sales department to ensure proper billing of BEOs - Assisted in the marketing of potential clients - Trained in various facets of the resort including front desk, marketing and sales - Managed event staff and event production - Created event and restaurant staff schedules - Assisted clients in coordination of all aspects of special events - Collaborated with sales department to ensure proper billing of BEOs - Assisted in the marketing of potential clients - Trained in various facets of the resort including front desk, marketing and sales
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DoubleTree by Hilton
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Hospitality
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100 - 200 Employee
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Front Desk Agent
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Mar 2012 - Aug 2012
- Assist guests with check in and check out. - Register guests with Hilton Honors. - Provide diplomatic and courteous resolution of guest services issues. - Assist guests with check in and check out. - Register guests with Hilton Honors. - Provide diplomatic and courteous resolution of guest services issues.
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Community Outreach Coordinator
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May 2011 - Apr 2012
- Managed and maintained a network of 300 Churches, 140 Homeowner’s Associations, and 33 Non-Profit Organizations for Community Outreach Program. - Coordinated over 125 Outreach events annually. - Tracked community outreach data for fiscal reports and managerial planning. - Marketed “Your Own Utilities” programs and services. - Maintained inventory - Managed and maintained a network of 300 Churches, 140 Homeowner’s Associations, and 33 Non-Profit Organizations for Community Outreach Program. - Coordinated over 125 Outreach events annually. - Tracked community outreach data for fiscal reports and managerial planning. - Marketed “Your Own Utilities” programs and services. - Maintained inventory
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Server & Trainer
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Jan 2010 - Apr 2012
- Awarded “Luncheon Employee of the Year”. - Provided banquet/event serving and services. - Trained new employees. - Awarded “Luncheon Employee of the Year”. - Provided banquet/event serving and services. - Trained new employees.
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Education
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Florida State University
Bachelor of Science (B.S.), Hospitality Management -
Valencia Community College
Associate of Arts (A.A.), 3.86 -
Tallahassee Community College
Associate of Arts (A.A.)