Experience

Lightning International
• Hong Kong
• Entertainment Providers
• 1 - 100 Employee
• Head of Marketing and Communications

  • Jul 2023 - Present

Freelance
• Egypt
• Human Resources
• 1 - 100 Employee
• Communications Consultant

  • Mar 2022 - Jul 2023


Genting Hong Kong Ltd.

• Assistant Vice President, Corporate Communications

  • Mar 2015 - Mar 2022

  Formulate and implement corporate PR strategies. Manage PR related matters for all brands under the Group. Enhance external communications with government relation networks and international and regional media relations. Manage crisis management communications. Draft press releases, holding statements and important notices for the Company. Draft speeches and/or Q&As for management media interviews. Oversee communications objectives and strategies for the North Asia market and any new markets and projects, as assigned. Show less



CASBAA

• France
• Information Technology & Services

• Associate Director, PR & Communications

  • Dec 2010 - Mar 2015

  Oversee public relations and communications functions including developing regional strategies to effectively reach CASBAA membership, industry stakeholders and relevant media outlets throughout Asia-Pacific. Plan and execute media events including press conferences, media briefings, webinars, to build and maintain good relationships with local and regional media. Editorial planning and execution of Connections Magazine, the Association's bi-annual publication covering news and issues affecting the broadcasting industry. Creative input and copy writing for marketing and member communications including websites, direct mailers, advertisements, newsletters, brochures and presentations to help promote Association events and products to the membership. Plan and execute quarterly Members Mixer social events to facilitate networking among member companies. Show less



Turner Entertainment Networks Asia, Inc.

• Manager, Public Relations

  • Dec 2004 - Dec 2010

  Oversight of public relations activities throughout the Asia Pacific region including Australia, Taiwan, South East Asia and Pakistan through strategic planning of public relations activities on a yearly and monthly basis and supervision of PR Executive, PR Intern and regional PR agencies. Increased awareness for show premieres, product launches and marketing activities via event planning and coordination of press activities including press conferences, media round tables, interviews and conference calls; drafting, editing and distribution of press releases, interviews and articles; and, drafting of talking points and Q&As for executive engagements. Sourced speaking engagements for company executives and organization of executive media training workshops to ensure all company spokespeople are prepared for all press interactions. Show less



STAR Group Ltd.

• China

• Senior Publicity Executive

  • Dec 2001 - Dec 2004

  Acted as main liaison between publications, regional offices, marketing departments and creative departments to create strategies to best publicize programming on STAR channels. Generated publicity for Star World programs and events through the drafting and issuance of press releases, distribution of articles and preparation of monthly highlights including writing synopses for upcoming specials, new series, new seasons and continuing series with detailed episodic information for a monthly overview of programming on STAR Channels. Created monthly newsletter highlighting programs of note for the media providing an easy reference resource for STAR programs. Enhanced awareness of company through arranging interviews with Star World Channels and Star Movies India executives. Show less