Experience

Hop Online

• Bulgaria
• Advertising Services
• 1 - 100 Employee

• • Feb 2022 - Present

  • Overseeing internal operations for the Paris Talks Marketing show as a Podcast Producer, including video and sound editing, episode publishing, and promotion.• Identifying and reaching out to potential podcast guests and coordinating communication with them.• Managing LinkedIn Ads campaigns for the Paris Talks Marketing Podcast's LinkedIn page.• Managing the social media channels for Hop Online, including LinkedIn, Facebook, Twitter, and the Paris Talks Marketing LinkedIn page.• Assisting in the development of new agency services.• Handling content calendar planning and production activities, such as blog posts and repurposing podcast episodes, and distributing them across Hop Online's social media channels.• Crafting engaging copy for social media posts.• Monitoring social media content performance metrics and reporting them to the CEO and Marketing Director.• Conducting regular market and competitor research to contribute to the formulation of marketing strategies.• Conducting SEO website health monitoring reports.• Conducting SEO content audits and making recommendations for improvements.• Optimizing website pages for better search engine visibility.• Writing content briefs. Show less

• • Aug 2021 - Feb 2022

  • SEO Health Monitoring Reports & Presenting for Tier 2 & 3 Clients• SEO Content Audit for Tier 3 Client• GDS Reports, Optimization & Link Building Strategies for Tier 2 & 3 Clients• Weekly SEO Performance Review for 13 clients

• • Jun 2021 - Aug 2021

  • Crafted a Content Strategy, including an Editorial Calendar with topics for 6 months ahead for a Tier 3 Client• Editorial Briefs & Content SEO Optimizations for 7 clients• Email Marketing Shadowing for Tier 3 Client• 1 Written Copy for Hop Online’s Blog

• • May 2021 - Jun 2021

  Experienced 3 teams for 1 month on the basis of rotation:• Client Success Management (CSM) Team -> managed weekly marketing performance of clients, designed pop-up advertising strategies• Content Marketing Team -> crafted a buyer persona questionnaire, wrote ad copies, an outreach article brief, several content briefs, SEO optimizations of articles, and a competitor analysis.• SEO Team -> SEO competitor analysis, keyword research for an SEO content audit, E-A-T signals overview, technical SEO checks via crawl analysis (Screaming Frog), Lighthouse/page speed analysis, and Google Search Console reports. Show less



Associates Consulting Club (ACC)

• Bulgaria
• Business Consulting and Services
• 1 - 100 Employee

• Vice President and Co-Founder

  • Oct 2020 - May 2022

  Associates Consulting Club is comprised of young and motivated students willing to gain professional experience through consulting companies on business cases on the topics of finance, marketing, sales, management, etc. • Managed a team of 13 in providing pro bono consulting services to companies • Prepared 6 consulting projects including deliverables (reports, models, and presentations) for small and mid-size companies • Led workshop trainings on the topics of SEO & Content Marketing, and client communication • Head of the Digital Marketing Team • Managed social media account profiles Show less



TEDxAUBG

• Bulgaria
• Events Services
• 1 - 100 Employee

• Speakers Recruiter

  • Sep 2019 - Aug 2021

  In the spirit of ideas worth spreading, TED has created a program called TEDx. TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. Our event is called TEDxAUBG, where x=independently organized TED event. At our TEDxAUBG event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. The TED Conference provides general guidance for the TEDx program, but individual TEDx events, including ours, are self-organized. - Annual TEDxAUBG Conference - TEDxAUBG Workshops - Generating Great Ideas; Good Body Language and Stage Presence; Effective Use of Visual Aids; Proper Structure of a Speech - Wine & Movie TEDxAUBG In the Speakers Department, I recruit and communicate with the speakers of our event, make sure they send all the needed documents for the conference on time and that they keep their deadlines; I also provide the speakers with advice on how to write their speeches and I make remarks and comments as feedback on what they can improve on the speech, according to the TEDx speech guidelines. Show less



Bulgarian Folklore Ensemble 'Svetlina'

• • May 2020 - Jul 2021

  The club aims to increase the awareness of the richness of Bulgarian Folklore. It preserves the traditional quality of an intimate a'capella group with folklore singing while also showing the beauty of non-folklore Bulgarian songs.

• • Oct 2019 - May 2020



AUBG Business Club

• Bulgaria
• Events Services
• 1 - 100 Employee

• Sponsorship Department

  • Oct 2019 - Sep 2020

  The AUBG Business Club is an independent student organization aiming at the practical application of courses' studied theoretical framework in the field of business, finance, and economics. In its core, the club lays the foundations of the transition between the academic environment at AUBG and the real world of business. The club has a diversified portfolio of events, such as: - The Marketing Communications Challenge - A team of 3 to 4 people, with the help of an expert in the required field who acts as their mentor, analyzes a company and offers ways on how to improve its marketing strategy. I was one of the organizers of the event as well as a participant and a third-place winner in a team of 4. - Annual Business Club Conference - The speakers are professionals that help the audience explore the concepts of leadership, management, marketing, finance and many more. In the Sponsorship Department I had the opportunity to work in a team of more than 10 people. I was in charge of searching for sponsors, constant communication with the sponsors, and ensuring that all the products given by our sponsors will be delivered on time for our Conference. Show less



Bulgarian National Television

• Bulgaria
• Media Production
• 200 - 300 Employee

• Reporter Intern

  • Jul 2020 - Aug 2020

  I was introduced into the television world in almost all of its aspects - I had different tasks everyday, such as shooting & writing reportages, interviewing people and making video montages of the reportages on topics related to the spheres of politics, sports, culture, education and many others. I was given valuable advice by all reporters I have worked in a team with as well as the editors who valuated my work. I was also shown the technical work of the cameramen and how to montage a video to create a nice reporting story. I was able to write not only in the news media style, but also in a more artistic type of way. I managed to become more confident in my writing style as well as upgraded my communication skills thanks to the interviews that I was required to do and the cooperation with the others on the team. Show less



Broadway Performance Club

• Bulgaria
• Performing Arts
• 1 - 100 Employee

• Broadway Singer/Dancer/Actor

  • Oct 2018 - Apr 2019

  - American Tribal Love-Rock Musical 'Hair' 2019 - The musical tells the story of the hippies counterculture of the late 1960s and and the anti-Vietnam War peace movement. I had the opportunity to play the role of 'Crissy', to be a dancer and a singer in this musical. The club brings to life new musical productions every year - 'Chicago' 2008, 'West Side Story', 2009, 'Hairspray', 2010, 'Moulin Rouge!', 2011, 'Grease', 2012, 'Memphis', 2013, 'All Shook Up!', 2014, 'Burlesque', 2015, 'Catch Me If You Can', 2016, 'Rock of Ages', 2017, 'Spring Awakening', 2018, and 'Hair', 2019. The organization is created entirely by students, Bulgarians and foreigners, and the mission is to perform in front of a native audience the magic of the American musical theater stage 'Broadway'. With its productions the club aims to raise awareness of important social problems. Over the past years, the productions of the club have been seen by more than 70,000 people audience in large Bulgarian cities and the performances themselves have been broadcasted by the largest Bulgarian media. Show less



International Singing Competition 'Art Stars'

• Bulgaria

• Program Coordinator

  • Sep 2016 - Sep 2017

  A singing competition involving organizing as well as promoting the event that took place in Varna, Bulgaria to a large audience. There were many age groups from children to people aged 25 years old who competed against each other in their own age groups in the category of singing for amazing prices. • I enhanced my communication and organizational skills and gained a great leadership experience. A singing competition involving organizing as well as promoting the event that took place in Varna, Bulgaria to a large audience. There were many age groups from children to people aged 25 years old who competed against each other in their own age groups in the category of singing for amazing prices. • I enhanced my communication and organizational skills and gained a great leadership experience.



People to People International (PTPI)

• United States
• International Affairs
• 1 - 100 Employee

• Public Relations Specialist

  • May 2016 - May 2017

  A NGO which gathers the youth and helps the community with numerous events, raising money for different causes. • I contributed with a plenty of new media contacts, a bigger media coverage (not only local, but national as well - Darik Radio and Nova News) as well as for a successful 2017 Christmas Charity Campaign, which raised 15,000 Euros for children with malformations by selling hand-made Christmas cards at local large chain stores. • Other campaigns I was involved in: PTPI Christmas Charity Campaign 2016, 2017 & 2018, Varna, Bulgaria FunCity+ Festival Participation PTPI Bulgarian Chapters Conference (organizer) - 'Together in Peace' 2017 PTPI Charity Lunch 2017 & 2018 PTPI Exchange Hosts PTPI Speed Dating Show less