Business Intelligence Analyst

• Feb 2020 - Present

Senior Marketing Advisor

• Sep 2019 - Present

Marketing Communications Coordinator

• Mar 2017 - Aug 2019

As the marketing communications manager in my team, I'm mainly responsible for the development and implementation of strategic marketing and communications plans for the promotion of our services. My personal passion and professional expertise is digital marketing and analytics. I have knowledge about artificial intelligence (AI) applications for marketing such as predictive analytics (Dataiku), data analysis and visualisation (Tableau), marketing automation (eMarketeer, MailChimp), social media advertising, digital analytics (Google Analytics), CRM (Super Office, Microsoft Dynamics), and email marketing just to name a few. Show less

Marketing and Communications Officer

• Jun 2015 - Mar 2017

As a Marketing & Communications Officer at IHS, I have a wide range of responsibilities. My primary focus is communication with and recruitment of prospective students on a regional and per-course basis. As an account manager for Europe, South America, and Indonesia, my job involves communication with international students with diverse cultural backgrounds on a daily basis, representation of the university at education fairs and networking events, and development of recruitment plans. Next to international recruitment, my responsibilities include strategic communication management and measurement for all marketing channels, main contact person for university representatives, and carrying out marketing activities for several IHS research projects. Show less

Marketing and Communications Intern

• Jan 2014 - Jun 2015

Board Member

• Jun 2018 - Present