Desiree Goh
Marketing and Communications Executive at National Institute of Early Childhood Development- Claim this Profile
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Bio
Shufen Chia
I got to know Desiree when we were studying together at Squared Online and we had the chance to work on a group project together. A natural born leader, she's able to lead the team and achieved the required criteria we had set for the tasked project. Thanks Desiree and glad to know you!
Shufen Chia
I got to know Desiree when we were studying together at Squared Online and we had the chance to work on a group project together. A natural born leader, she's able to lead the team and achieved the required criteria we had set for the tasked project. Thanks Desiree and glad to know you!
Shufen Chia
I got to know Desiree when we were studying together at Squared Online and we had the chance to work on a group project together. A natural born leader, she's able to lead the team and achieved the required criteria we had set for the tasked project. Thanks Desiree and glad to know you!
Shufen Chia
I got to know Desiree when we were studying together at Squared Online and we had the chance to work on a group project together. A natural born leader, she's able to lead the team and achieved the required criteria we had set for the tasked project. Thanks Desiree and glad to know you!
Credentials
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Squared Online Digital Marketing Leadership Course
GoogleJan, 2020- Sep, 2024
Experience
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National Institute of Early Childhood Development
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Singapore
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Education Administration Programs
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1 - 100 Employee
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Marketing and Communications Executive
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Jun 2020 - Present
• Attended to enquiries on courses and career advancement via emails and calls (in English and Mandarin) and provided timely advice/follow-up whenever necessary.• Simultaneously handled 3 - 4 courses and processed the applications of prospective students based on standard admission policies.• Maintained a database of student information and documents.• Continuously surpassed target enrolment goals.• Performed data analysis and created infographics for reporting at Annual Board Meeting and Minister's Visit.• Supported Government Agencies to effectively roll out and inform industry partners on new initiatives and schemes.• Developed and maintained positive relationships with enquirers, students, industry partners and Government Agencies.• Engaged in business development by liaising with industry partners to set up dedicated intakes for their employees.• Kept up to date on market intelligence and competitor landscape.• Coordinated the design and vetted the content of marketing collaterals.• Organised and hosted outreach activities (e.g.: webinars) and implemented new engagement tools which saw increased interaction from participants and interest in our courses compared to previous years.• Mentored and coached new colleagues.• Planned and executed internal Work Plan and Bonding events.• Oversaw and delivered multiple ad-hoc tasks and projects as assigned.
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Nanyang Technological University
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Singapore
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Higher Education
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700 & Above Employee
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Executive
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Jul 2019 - Jan 2020
Worked at The Centre of Excellence International Trading (CEIT), Centre for RMB Internationalisation Studies (CRIS) and Centre of Applied Financial Education (CAFE) under Nanyang Technological University, Singapore.• Managed outreach activities for students, Corporate and Industry Partners.• Engaged in Account Management of Corporate Partners/potential Industry Partner and focused on cultivating strong relationships.• Responsible for the Financial Management of the 3 Centres, including matters relating to Procurement (Tender Evaluations, Business Cases, ITQs), Human Resource (Payroll) and Financial Budgeting.• Organised and headed events, seminars and workshops.• Spearheaded process improvement initiatives through reorganisation of data and coordination among various stakeholders.• Designed marketing materials (EDMs, posters) to promote the 3 Centres and their activities.• Curated and updated the content for Centres' websites and social media platforms.• Provided administrative and operational support for the 3 Centres.• Coordinated meetings and travel arrangements for Director and Deputy Director.• Produced Business reports for both Directors.• Oversaw and delivered multiple ad-hoc tasks and projects as assigned.
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Resorts World Sentosa
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Hospitality
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700 & Above Employee
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Project Management Executive
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Oct 2018 - Jun 2019
• Communicated with Management to collect requirements and conceptualised them into strategic project objectives and tasks.• Executed automation and innovation projects from inception to completion and handled multiple projects concurrently.• Monitored project progress and performance through implementing timelines, resource planning and financial budgeting.• Consolidated information and analysed data that aid in decision-making.• Handled CAPEX/OPEX Budgeting and Procurement-related matters.• Liaised and coordinated with internal and external stakeholders. • Oversaw and led a sustainability initiative. • Proactively developed training and informational materials for all F&B outlets and team members.• Produced marketing collaterals for F&B outlets.• Coordinated meetings and travel arrangements for Director.• Timely execution of all ad-hoc responsibilities given by Director within set deadline.
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W Hotels
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Hospitality
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700 & Above Employee
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Management Trainee
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Mar 2015 - Aug 2015
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Education
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RMIT University
Bachelor of Business (Management), Business Administration and Management, General -
Keimyung University
Overseas Exchange Program, Business, Management, Marketing, and Related Support Services -
Nanyang Polytechnic
Diploma in Hospitality and Tourism Management, Resort Management