Desiree Wichmann
Director of Operations at Jade Trau- Claim this Profile
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Bio
Experience
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Jade Trau
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United States
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Luxury Goods & Jewelry
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1 - 100 Employee
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Director of Operations
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Jan 2023 - Present
New York, New York, United States
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twobirds Bridesmaid
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Retail
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1 - 100 Employee
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Director Of Operations and Strategy
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Jan 2018 - Jan 2023
Greater New York City Area • Directly oversee and support business eco-system from an operational efficiency and growth perspective • Developed an end-to-end product manufacturing and allocation solution that speaks to an existing order management system reducing production cost and waste by 40% in the first four months • Oversaw and led an 8 month e-commerce site build from concept to design and development to go-live focused on improving UX, messaging, and product buy-ability—increasing year over year… Show more • Directly oversee and support business eco-system from an operational efficiency and growth perspective • Developed an end-to-end product manufacturing and allocation solution that speaks to an existing order management system reducing production cost and waste by 40% in the first four months • Oversaw and led an 8 month e-commerce site build from concept to design and development to go-live focused on improving UX, messaging, and product buy-ability—increasing year over year revenue by 35% (within 3 months of launch) in Q1 2019 • Oversee overall marketing strategy, new product launches, and brand messaging • Manage omni-channel sales, production, planning and logistics—wholesale channels in US, EU, AU, and CA, global direct to consumer, consignment • HR management from an organization planning perspective as well as payroll, benefits, and culture Show less
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Director of Operations
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2016 - Jan 2018
New York, New York Oversaw and developed day-to-day business operations and production procedures — Both consumer product and digital content • Strategically established all vendor relationships and contracts, ensuring high level communication and efficiency • Led brand identity roll out including brand book, pitch decks, weekly newsletter, and collateral • Managed end to end brand partnership and collaboration launches • P&L management, creative project budgets, product margin
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The Hoodie Shop
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United States
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Retail
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1 - 100 Employee
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Retail Operations & Buying
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Jun 2014 - Jun 2016
Greater New York City Area • Designed and led a project to restructure overall merchandise strategy for physical retail and ecommerce channels • Co-creative directed an identity re-brand • Developed and maintained vendor relationships, negotiating best pricing and terms • Sales analysis, financial analysis, strategic planning • Digital marketing including SEO, Email Marketing, and Social Media Marketing • Marketing event planning and execution • HR and payroll management
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Desigual
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Spain
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Retail Apparel and Fashion
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700 & Above Employee
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Regional Manager - Department Stores
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Jan 2013 - Apr 2014
New York, New York • Managed shop in shop concession business with Bloomingdale’s North East & Belk Stores South East — a $3m retail volume • Oversaw a 6 month concept, design, build-out, and merchandise strategy project for a 3 month rolling open of physical locations • End to end merchandise management; stock, sales, logistics, markdowns • Recruited, trained, and strategically developed a team of 3 area managers, 5 store managers, & 15 associates • Data management via ERP & EDI; SKU… Show more • Managed shop in shop concession business with Bloomingdale’s North East & Belk Stores South East — a $3m retail volume • Oversaw a 6 month concept, design, build-out, and merchandise strategy project for a 3 month rolling open of physical locations • End to end merchandise management; stock, sales, logistics, markdowns • Recruited, trained, and strategically developed a team of 3 area managers, 5 store managers, & 15 associates • Data management via ERP & EDI; SKU catalogue entry & management • Directly reported to global headquarters in Barcelona, Spain Show less
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Bloomingdale's
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United States
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Retail
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700 & Above Employee
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Brand Representitive; Men's Theory
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2008 - Jan 2013
504 Broadway, New York, NY 10012 -Brand representative for the largest branded area of business in the Men's Store -Responsible for sales growth of 20% over LY '12 to '13 -Ran weekly and monthly reports, and tracked quarterly sales plans -Analyzed key KPI to drive business -Achieved 105% of quarterly plans and managed dept budget -Liaison between buying office and corporate sales executives, identifying growth opportunities -Built and maintained a client database achieving 10% repeat client sales
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Account Manager
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Sep 2009 - Jan 2012
New York, NY
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G.T.F.M. COOGI
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Manufacturing
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1 - 100 Employee
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Public Relations and Marketing assistant
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Feb 2009 - Aug 2010
New York, NY
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Signette
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Sweden
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Human Resources
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Wholesale Assistant
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2008 - 2009
New York, NY
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Education
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Fashion Institute of Technology
Bachelor's Degree, Fashion Merchandising