Desiree Wichmann

Director of Operations at Jade Trau
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Experience

    • United States
    • Luxury Goods & Jewelry
    • 1 - 100 Employee
    • Director of Operations
      • Jan 2023 - Present

      New York, New York, United States

    • Retail
    • 1 - 100 Employee
    • Director Of Operations and Strategy
      • Jan 2018 - Jan 2023

      Greater New York City Area • Directly oversee and support business eco-system from an operational efficiency and growth perspective • Developed an end-to-end product manufacturing and allocation solution that speaks to an existing order management system reducing production cost and waste by 40% in the first four months • Oversaw and led an 8 month e-commerce site build from concept to design and development to go-live focused on improving UX, messaging, and product buy-ability—increasing year over year… Show more • Directly oversee and support business eco-system from an operational efficiency and growth perspective • Developed an end-to-end product manufacturing and allocation solution that speaks to an existing order management system reducing production cost and waste by 40% in the first four months • Oversaw and led an 8 month e-commerce site build from concept to design and development to go-live focused on improving UX, messaging, and product buy-ability—increasing year over year revenue by 35% (within 3 months of launch) in Q1 2019 • Oversee overall marketing strategy, new product launches, and brand messaging • Manage omni-channel sales, production, planning and logistics—wholesale channels in US, EU, AU, and CA, global direct to consumer, consignment • HR management from an organization planning perspective as well as payroll, benefits, and culture Show less

    • Director of Operations
      • 2016 - Jan 2018

      New York, New York Oversaw and developed day-to-day business operations and production procedures — Both consumer product and digital content • Strategically established all vendor relationships and contracts, ensuring high level communication and efficiency • Led brand identity roll out including brand book, pitch decks, weekly newsletter, and collateral • Managed end to end brand partnership and collaboration launches • P&L management, creative project budgets, product margin

    • United States
    • Retail
    • 1 - 100 Employee
    • Retail Operations & Buying
      • Jun 2014 - Jun 2016

      Greater New York City Area • Designed and led a project to restructure overall merchandise strategy for physical retail and ecommerce channels • Co-creative directed an identity re-brand • Developed and maintained vendor relationships, negotiating best pricing and terms • Sales analysis, financial analysis, strategic planning • Digital marketing including SEO, Email Marketing, and Social Media Marketing • Marketing event planning and execution • HR and payroll management

    • Spain
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Regional Manager - Department Stores
      • Jan 2013 - Apr 2014

      New York, New York • Managed shop in shop concession business with Bloomingdale’s North East & Belk Stores South East — a $3m retail volume • Oversaw a 6 month concept, design, build-out, and merchandise strategy project for a 3 month rolling open of physical locations • End to end merchandise management; stock, sales, logistics, markdowns • Recruited, trained, and strategically developed a team of 3 area managers, 5 store managers, & 15 associates • Data management via ERP & EDI; SKU… Show more • Managed shop in shop concession business with Bloomingdale’s North East & Belk Stores South East — a $3m retail volume • Oversaw a 6 month concept, design, build-out, and merchandise strategy project for a 3 month rolling open of physical locations • End to end merchandise management; stock, sales, logistics, markdowns • Recruited, trained, and strategically developed a team of 3 area managers, 5 store managers, & 15 associates • Data management via ERP & EDI; SKU catalogue entry & management • Directly reported to global headquarters in Barcelona, Spain Show less

    • United States
    • Retail
    • 700 & Above Employee
    • Brand Representitive; Men's Theory
      • 2008 - Jan 2013

      504 Broadway, New York, NY 10012 -Brand representative for the largest branded area of business in the Men's Store -Responsible for sales growth of 20% over LY '12 to '13 -Ran weekly and monthly reports, and tracked quarterly sales plans -Analyzed key KPI to drive business -Achieved 105% of quarterly plans and managed dept budget -Liaison between buying office and corporate sales executives, identifying growth opportunities -Built and maintained a client database achieving 10% repeat client sales

    • Account Manager
      • Sep 2009 - Jan 2012

      New York, NY

    • Manufacturing
    • 1 - 100 Employee
    • Public Relations and Marketing assistant
      • Feb 2009 - Aug 2010

      New York, NY

    • Sweden
    • Human Resources
    • Wholesale Assistant
      • 2008 - 2009

      New York, NY

Education

  • Fashion Institute of Technology
    Bachelor's Degree, Fashion Merchandising

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