Experience

Roche Diagnostics India, Neighbouring Markets

• India
• Biotechnology Research
• 200 - 300 Employee

• • Oct 2022 - Present

  Leading disease area marketing team which includes Women's Health, Cardiac, Infectious Diseases, Critical Care, Oncology, Virology, Blood Safety, POC and Neurology along with Instrumentation and Clinical Chemistry portfolios.

• • Aug 2021 - Present

  Key responsibilities include:- Co-create and implement marketing plans for SWA and Clinical Chemistry- Drive, Manage and Evaluate marketing campaigns and monitor impact on focus parameters and priority instrument sales- Lead new product launches and strengthen our current portfolio in SWA and Clinical Chemistry- Developing crisp and impactful marketing collaterals for labs, clinicians, internal sales and RPS teams in collaboration with MSA, RA and Comms- Initiate and monitor digital outreach campaigns to clinicians and labs via partnerships with external digital platforms- Lead DA relevant conferences, seminars, receptions and exhibitions to strengthen partnerships- Responsible for awareness programs and generation of leads- Represent affiliate in best practice sharing at APAC and global forums- Lead transition and new launches for priority instruments in collaboration with APAC, Global and internal sales and RPS teams- Work closely with APAC, Global and Finance to forecast and modify transitions and launches for systems- Responsible for working closely with External vendors & multi functional teams for marketing materials, inventory management, product registration, product related notifications, pricing and other audit requirements- Conduct market researches to gather specific insights on Roche value proposition via customer questionnaires and focus groups; survey on competitive prices, demand, value of product- Drive monthly competitor attack campaigns- Conduct Marketing/Scientific training programs for internal and external stakeholders followed by evaluation and monitoring- Collaborate with sales colleagues to retain and grow top customers and convert new opportunities- Collaborate with CVS team to drive focus parameter revenue at target hospitals- Assist labs/hospitals in co-branding opportunities for focus parameters- Develop and drive differentiated marketing plans for govt. stakeholders in collaborationwith sales Show less



Siemens Healthineers

• Hospitals and Health Care
• 700 & Above Employee

• • Oct 2018 - Aug 2021

  Key Responsibilities Include:- Study company products and solutions- Translate technical details into benefits for the user- Follow and analyze market trends to position products- Launch & manage state-of-the-art technologies in Indian Market- Develop product marketing strategies (pricing, advertising, product launching)- Educate sales and support team on the product handling, differentiation & troubleshooting- Craft compelling messages across marketing channels (print, conferences, landing pages, ad campaigns)- Work with various teams (design, content, acquisition, product, sales) to implement strategies- Overlook supply chain and improve product availability via accurate forecasting- Test marketing product features, releases & upgrades.- Evaluate projects using relevant KPIs and feedback from existing and prospective clients- Work & implement Solution Projects / Turnkey Projects for High Volume - High Value clients Show less

• • Oct 2017 - Oct 2018



LifeCell International Pvt.Ltd

• India
• Biotechnology
• 700 & Above Employee

• • Apr 2015 - Sep 2017

  - Plan, develop and direct marketing efforts for all service brands- Create strategies to take advantage of market opportunities- Conceptualize strategic initiatives and implement details of a campaign- Plan advertising campaigns for print & television media- Implement specific strategies through cross-functional teams- Execute production of print & television advertising campaigns- Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies- Supervise brand content- Manage access to brand assets develop brand standards and usage guidelines- Write reports, specifications and creative briefs Show less

• • Dec 2014 - Apr 2015



Lilac Medicare Pvt. Ltd.

• Mumbai Area, India

• Group Product Manager

  • Jan 2007 - Dec 2014

  - Creating awareness about various disease segments (e.g. diabetes, thalassemia, allergy, neonatal screening etc.) among medical fraternity. - Establishing innovative testing platforms and spread them across the masses. - Differentiating product lines & tests from competition. - Supporting front line sales team to achieve organizational business goals. - Provide technical support and demonstrations as and when required. - Participate in designing and development of product. - Monitor and manage supply chain for the respective product lines as per forecast. - Generating promotional inputs for product promotions (e.g. Brochures, Flyers, Technical Notes etc.). - Organizing / participating seminars / conferences / workshops on national and international platforms. - Establishing and nurturing contacts with Key Opinion Leaders and working with them on relevant projects. - Management of Key Accounts (revenue contributors) for respective product lines. - Managing a team of efficient Product Managers & Product Officers. Show less



Beckman Coulter Diagnostics

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Project Executive

  • Dec 2005 - Jan 2007

  - Project Executive was a special designation in Beckman Coulter. - Responsible for special projects of the organization across various functionalities and departments - Project Executive was a special designation in Beckman Coulter. - Responsible for special projects of the organization across various functionalities and departments



Applied Bioscience Consultants & Distributors

• India
• Biotechnology
• 1 - 100 Employee

• Business Development Executive

  • 2005 - 2006