Experience

Denny's

• United States
• Restaurants
• 700 & Above Employee

• Marketing Manager Brand Engagement: Menus & Merchandising

  • Jun 2021 - Present



Corner Bakery

• Restaurants
• 700 & Above Employee

• Marketing Production Manager

  • Oct 2017 - Oct 2020

  ● Managed seasonal marketing campaigns POP and other projects from concept to completion (including approving and overseeing schedules and timelines, identifying and managing the production of various POP items included in each POP kit for each restaurant location, and providing job specifications and requirements to the creative team and print vendor). ● Optimized vendor and restaurant management relationship (both corporate and franchisee)s, executing vendor negotiations and market research. ● Approved proofs of various collateral for multiple programs, focusing on color and content to ensure accurate program tracking numbers and event details. ● Managed and set-up an online portal for inventory items with our primary print vendor for restaurants to order items as needed as well as managed inventory levels. ● Created and implemented marketing processes and procedures to aid in the successful launch of marketing campaigns.



Alchemy at AMS

• United States
• Advertising Services
• 1 - 100 Employee

• Project Traffic Manager

  • Jun 2016 - Sep 2017

  • Managed projects from concept to completion, including approving and overseeing schedules and timelines, and providing specifications and requirements to the creative team. • Optimized vendor and client relationships, executing vendor negotiations and market research. • Approved / Routed proofs of various design elements for multiple projects, focusing on color and content (QAQC). • Approved and created POs • Hired / managed design contractors and freelancers for various projects as needed



Creative Circle

• United States
• Staffing and Recruiting
• 700 & Above Employee

• Marketing Manager (Independant Contractor)

  • Feb 2016 - Jun 2016

  Independent contractor working on different marketing assignments through out the Dallas Ft Worth area. Independent contractor working on different marketing assignments through out the Dallas Ft Worth area.



JCPenney

• United States
• Retail
• 700 & Above Employee

• Marketing Traffic Specialist

  • Jan 2012 - Feb 2016

  • Managed projects from concept to completion, including approving and overseeing schedules and timelines, and providing specifications and requirements to the creative team. • Optimized vendor and client relationships, executing vendor negotiations and market research. • Approved proofs various collateral for multiple programs, focusing on color and content to ensure accurate program tracking numbers and event details. • Assisted in creating outline and forms for the quoting processes for direct mail, POP, and promotional products. • Managed several large storewide programs including the annual Holiday campaign, coordinating multiple versions of store lists, production lead times, budgets, timelines, and shipping across the U.S, Puerto Rico, and Alaska; all collateral landed in the correct stores on time and under budget.

• Senior Direct Mail Specialist

  • Mar 2010 - Jan 2012

  • Managed projects from concept to completion, including approving and overseeing schedules and timelines, and providing specifications and requirements to the creative team. • Optimized vendor and client relationships, executing vendor negotiations and market research. • Approved proofs various collateral for multiple programs, focusing on color and content to ensure accurate program tracking numbers and event details. • Assisted in creating outline and forms for the quoting processes for direct mail, POP, and promotional products. • Managed a variety of projects, ordering outside lists and working with printer and mail shop vendors. • Designed, developed, and implemented programs in direct mail marketing areas of customer information, customer enclosure, customer segments, and production. • Approved proofs, ensuring compliance with all USPS requirements.



Student Union

• Dallas/Fort Worth Area

• Marketing Manager

  • Mar 2009 - Mar 2010

  • Created and produce in-store visual signage and displays for retail stores. • Assisted in successful launch of Student Union (College apparel retail store). • Created and produce in-store visual signage and displays for retail stores. • Assisted in successful launch of Student Union (College apparel retail store).



Ansira

• United States
• Advertising Services
• 700 & Above Employee

• Print Production Supervisor

  • Oct 2008 - Mar 2009

  • Directed all aspects of projects, timelines, and specifications, as well as executed vendor management and market research. • Managed project budgets, reconciling POs and invoices to ensure accuracy, and resolving discrepancies when needed. • Approved proofs for color and content. • Directed all aspects of projects, timelines, and specifications, as well as executed vendor management and market research. • Managed project budgets, reconciling POs and invoices to ensure accuracy, and resolving discrepancies when needed. • Approved proofs for color and content.



Ackerman McQueen

• United States
• Advertising Services
• 700 & Above Employee

• Print Production Manager

  • Jul 2007 - Oct 2008

  • Approved project schedules and budgets. • Served as primary liaison with creative team, account managers, and outside vendors, communicating project specifications. • Oversaw requests for bids and vendor sourcing, as well as produced presentations and other creative media. • Managed purchasing and coordination of various projects. • Analyzed effectiveness of current processes, and identified areas for process improvements • Approved project schedules and budgets. • Served as primary liaison with creative team, account managers, and outside vendors, communicating project specifications. • Oversaw requests for bids and vendor sourcing, as well as produced presentations and other creative media. • Managed purchasing and coordination of various projects. • Analyzed effectiveness of current processes, and identified areas for process improvements



Ivie

• United States
• Advertising Services
• 100 - 200 Employee

• Print Buyer

  • Aug 2004 - Jul 2007

  Print Buyer for Sam's Club, Albertson;s, Dollar General Market, Dick's Sporting Goods and a few other clients. Purchased and coordinated all in-store signage and collateral as well as direct mail and FSI's. • Managed projects and purchasing for retail signage and direct mail. • Oversaw requests for bids and project quotes, as well as wrote purchase orders for vendors. • Created sourcing cost efficiencies by vendor negations and implementing new process and techniques. Print Buyer for Sam's Club, Albertson;s, Dollar General Market, Dick's Sporting Goods and a few other clients. Purchased and coordinated all in-store signage and collateral as well as direct mail and FSI's. • Managed projects and purchasing for retail signage and direct mail. • Oversaw requests for bids and project quotes, as well as wrote purchase orders for vendors. • Created sourcing cost efficiencies by vendor negations and implementing new process and techniques.



Tracy-Locke

• United States
• Advertising Services
• 200 - 300 Employee

• Account Service (Intern)

  • May 2000 - Aug 2000

  Intern for the Accounts Supervisor of the Harrah's Casino account. Dealt with all marketing and advertising for three locations. Also did group projects for Pizza Hut and other agency business. Intern for the Accounts Supervisor of the Harrah's Casino account. Dealt with all marketing and advertising for three locations. Also did group projects for Pizza Hut and other agency business.