Digital Marketing Manager (PPC)

• Jan 2023 - Present

• Develop and execute global digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth through PPC (Pay-Per-Click) advertising. • Plan, launch, and optimize PPC campaigns across various platforms such as Google Ads, Bing Ads, LinkedIn Ads, Meta Ads and Capterra Ads and decreased cost per lead by 20% YOY while increasing lead quality. •Collaborate with cross-functional teams, including country marketing managers, graphic designers, and developers, to… Show more • Develop and execute global digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth through PPC (Pay-Per-Click) advertising. • Plan, launch, and optimize PPC campaigns across various platforms such as Google Ads, Bing Ads, LinkedIn Ads, Meta Ads and Capterra Ads and decreased cost per lead by 20% YOY while increasing lead quality. •Collaborate with cross-functional teams, including country marketing managers, graphic designers, and developers, to create compelling ad copies, landing pages, and visuals that drive engagement and conversions. •Monitor and analyze campaign performance metrics, using tools such as Google Analytics and other CRM platforms like Hubspot and Salesforce. •Conduct regular performance reviews of global PPC campaigns, providing detailed reports and insights to senior management. Show less • Develop and execute global digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth through PPC (Pay-Per-Click) advertising. • Plan, launch, and optimize PPC campaigns across various platforms such as Google Ads, Bing Ads, LinkedIn Ads, Meta Ads and Capterra Ads and decreased cost per lead by 20% YOY while increasing lead quality. •Collaborate with cross-functional teams, including country marketing managers, graphic designers, and developers, to… Show more • Develop and execute global digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth through PPC (Pay-Per-Click) advertising. • Plan, launch, and optimize PPC campaigns across various platforms such as Google Ads, Bing Ads, LinkedIn Ads, Meta Ads and Capterra Ads and decreased cost per lead by 20% YOY while increasing lead quality. •Collaborate with cross-functional teams, including country marketing managers, graphic designers, and developers, to create compelling ad copies, landing pages, and visuals that drive engagement and conversions. •Monitor and analyze campaign performance metrics, using tools such as Google Analytics and other CRM platforms like Hubspot and Salesforce. •Conduct regular performance reviews of global PPC campaigns, providing detailed reports and insights to senior management. Show less

PPC Manager

• Dec 2021 - Dec 2022

• Responsible for creating and executing the strategy on all ad platforms for various Apollo Insurance products (Google Adwords, Facebook Ads, Bing Ads, Tiktok Ads, Reddit Ads, LinkedIn Ads, etc.). • Managed the monthly budgets of $150k+, ad pacing, and forecasts of all PPC advertising. Including lead volume and revenue forecasts for the PPC channel across various insurance products. • Created and executed A/B tests on various landing pages resulting in a 35% increase in conversion… Show more • Responsible for creating and executing the strategy on all ad platforms for various Apollo Insurance products (Google Adwords, Facebook Ads, Bing Ads, Tiktok Ads, Reddit Ads, LinkedIn Ads, etc.). • Managed the monthly budgets of $150k+, ad pacing, and forecasts of all PPC advertising. Including lead volume and revenue forecasts for the PPC channel across various insurance products. • Created and executed A/B tests on various landing pages resulting in a 35% increase in conversion rate. • Carried out all PPC keyword research and implementation increasing impression volume by 25%. Also sharing findings and collaborating with the SEO team. • Assisted in analyzing the sales lead pipeline with the sales and product teams that helped improve the overall bind rate. • Assisted our creative team in building ad creatives that generated more leads. • Optimized landing pages via WordPress to help increase the quality score for PPC and SEO. Show less • Responsible for creating and executing the strategy on all ad platforms for various Apollo Insurance products (Google Adwords, Facebook Ads, Bing Ads, Tiktok Ads, Reddit Ads, LinkedIn Ads, etc.). • Managed the monthly budgets of $150k+, ad pacing, and forecasts of all PPC advertising. Including lead volume and revenue forecasts for the PPC channel across various insurance products. • Created and executed A/B tests on various landing pages resulting in a 35% increase in conversion… Show more • Responsible for creating and executing the strategy on all ad platforms for various Apollo Insurance products (Google Adwords, Facebook Ads, Bing Ads, Tiktok Ads, Reddit Ads, LinkedIn Ads, etc.). • Managed the monthly budgets of $150k+, ad pacing, and forecasts of all PPC advertising. Including lead volume and revenue forecasts for the PPC channel across various insurance products. • Created and executed A/B tests on various landing pages resulting in a 35% increase in conversion rate. • Carried out all PPC keyword research and implementation increasing impression volume by 25%. Also sharing findings and collaborating with the SEO team. • Assisted in analyzing the sales lead pipeline with the sales and product teams that helped improve the overall bind rate. • Assisted our creative team in building ad creatives that generated more leads. • Optimized landing pages via WordPress to help increase the quality score for PPC and SEO. Show less

Senior Performance Marketing Manager

• Jan 2019 - Nov 2021

• Led a team of three ad specialists and gave detailed strategies on where to increase lead volume to drive profit on our advertising platforms • Ran daily pipeline optimization meetings with our VP of Sales to discuss volume, price, and location of leads. • Assisted ad specialists in the management of platforms when needed.

Senior Digital Marketing Strategist

• Apr 2017 - Dec 2018

• Responsible for managing Google AdWords for over +500k keywords, with a $10MM combined annual budget. Including; account and campaign setup, creation and implementation of strategic optimizations, budget management, ad management, and ad copy creation. • Responsible for transitioning all PPC accounts to incorporate the new Canada Drives products and geographic locations. • Responsible for setting up Google Adwords and Facebook Ads for new Canada Drives products (FreshStart Finance, Auto… Show more • Responsible for managing Google AdWords for over +500k keywords, with a $10MM combined annual budget. Including; account and campaign setup, creation and implementation of strategic optimizations, budget management, ad management, and ad copy creation. • Responsible for transitioning all PPC accounts to incorporate the new Canada Drives products and geographic locations. • Responsible for setting up Google Adwords and Facebook Ads for new Canada Drives products (FreshStart Finance, Auto Credit Deals).

Digital Marketing Specialist

• Nov 2016 - Mar 2017

• Responsible for managing Google AdWords for over +500k keywords, with a $10MM combined annual budget. Including; account and campaign setup, creation and implementation of strategic optimizations, budget management, ad management, and ad copy creation. • Keyword analysis - build new keyword lists, analyze search volume and implement into new ad groups growing the account from 100 to +500K keywords. • Strategize on innovative ways to increase leads and lower CPA. • Track website… Show more • Responsible for managing Google AdWords for over +500k keywords, with a $10MM combined annual budget. Including; account and campaign setup, creation and implementation of strategic optimizations, budget management, ad management, and ad copy creation. • Keyword analysis - build new keyword lists, analyze search volume and implement into new ad groups growing the account from 100 to +500K keywords. • Strategize on innovative ways to increase leads and lower CPA. • Track website activity and performance using Google Analytics, Salesforce, and Wave Analytics

Buyer, Digital Mediasystems

• May 2015 - Nov 2016

• Developed digital media strategies and recommendations to meet key objectives for multiple client accounts (BC Hydro, BC Ferries, DHX, Horizons ETFs, George Brown College, WestJet) • Managed budgets of +1M. • Presented media plans, recommendations, and campaign KPIs to clients on a regular basis. • Bought and maintained digital media plans: budgeting, execution, reporting, optimization, data analysis, and invoice reconciliation. • Developed digital media strategies and recommendations to meet key objectives for multiple client accounts (BC Hydro, BC Ferries, DHX, Horizons ETFs, George Brown College, WestJet) • Managed budgets of +1M. • Presented media plans, recommendations, and campaign KPIs to clients on a regular basis. • Bought and maintained digital media plans: budgeting, execution, reporting, optimization, data analysis, and invoice reconciliation.

Digital Media Assistant

• Oct 2012 - Jun 2014

• Assisted in research, analysis, reporting, and presenting recommended digital media plans for a variety of clients (Honda Canada). • Bought and maintained digital media plans: budgeting, execution, reporting, optimization, data analysis, and invoice reconciliation. • Worked in a deadline-driven environment that required attention to detail, initiative, and problem-solving skills. • Assisted in research, analysis, reporting, and presenting recommended digital media plans for a variety of clients (Honda Canada). • Bought and maintained digital media plans: budgeting, execution, reporting, optimization, data analysis, and invoice reconciliation. • Worked in a deadline-driven environment that required attention to detail, initiative, and problem-solving skills.

Marketing and Promotions Assistant

• Feb 2012 - Sep 2012

• Was responsible for helping to manage the ongoing daily aspects of the marketing/promotions of new films. • Conducted research, created databases, took minutes of meetings, and created contact/call reports. • Assisted in organizing and executing advanced screenings of films. • Created next-day reports on audience behavior during the advanced screening of a film. • Worked in a fast-paced environment that required excellent attention to detail, multitasking skills, team / individual… Show more • Was responsible for helping to manage the ongoing daily aspects of the marketing/promotions of new films. • Conducted research, created databases, took minutes of meetings, and created contact/call reports. • Assisted in organizing and executing advanced screenings of films. • Created next-day reports on audience behavior during the advanced screening of a film. • Worked in a fast-paced environment that required excellent attention to detail, multitasking skills, team / individual work, customer service, and administrative support to managers. Show less • Was responsible for helping to manage the ongoing daily aspects of the marketing/promotions of new films. • Conducted research, created databases, took minutes of meetings, and created contact/call reports. • Assisted in organizing and executing advanced screenings of films. • Created next-day reports on audience behavior during the advanced screening of a film. • Worked in a fast-paced environment that required excellent attention to detail, multitasking skills, team / individual… Show more • Was responsible for helping to manage the ongoing daily aspects of the marketing/promotions of new films. • Conducted research, created databases, took minutes of meetings, and created contact/call reports. • Assisted in organizing and executing advanced screenings of films. • Created next-day reports on audience behavior during the advanced screening of a film. • Worked in a fast-paced environment that required excellent attention to detail, multitasking skills, team / individual work, customer service, and administrative support to managers. Show less

Postgraduate student of Dublin Institute of Technology

• 2008 - 2009

Intern/Band Liaison

• Jan 2007 - Jun 2007

MUZU (Online music start-up company, existing deals with major music labels such as EMI, Universal, Sony BMG, and Warner). • Ascertained content from bands and artists to upload onto the company server • Conducted research into the music fan's ideals about their favorite bands and artists MUZU (Online music start-up company, existing deals with major music labels such as EMI, Universal, Sony BMG, and Warner). • Ascertained content from bands and artists to upload onto the company server • Conducted research into the music fan's ideals about their favorite bands and artists