Experience

Vood

• Netherlands
• Food and Beverage Services
• 1 - 100 Employee

• Head of Sales

  • Apr 2023 - Present



No Fairytales

• Netherlands
• Food and Beverage Services
• 1 - 100 Employee

• Commercial Manager

  • Oct 2018 - Apr 2023

  • Responsible for all national Retail accounts (i.a. Jumbo, Plus, DRG, PicNic, Deen, Hoogvliet) • Responsible for all international accounts (Delhaize & Carrefour Belgium, REWE Austria, Salling, Coop & Nemlig.com Denmark, Coop Sweden) • Responsible for new business through national and international expansion. • Sourcing and contracting distributors for an efficient supply chain of goods from The Netherlands to destination markets, such as Germany (listed at Edeka, REWE, Picnic and quick-commerce players. • Accountable for the campany's supply chain and operations. Show less



Britvic plc

• United Kingdom
• Consumer Services
• 700 & Above Employee

• Global Brand Manager Premium a.i.

  • Mar 2018 - Jul 2018

  • Responsible for the strategy and worldwide roll out of a new UK founded mixers brand (called The London Essence Company) through brand activations and other brand initiatives. • Responsible for the strategy and worldwide roll out of a new UK founded mixers brand (called The London Essence Company) through brand activations and other brand initiatives.



Brenger

• Netherlands
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Sales Marketing Consultant a.i.

  • Feb 2018 - Mar 2018

  • Provided strategic sales advice and support on the eventual roll out of the sales plan by leading extensive market research, identifying potential new sales channels, setting up a CRM system (PipeDrive) and creating guiding sales tools. • Provided strategic sales advice and support on the eventual roll out of the sales plan by leading extensive market research, identifying potential new sales channels, setting up a CRM system (PipeDrive) and creating guiding sales tools.



Lekker Boats

• Netherlands
• Shipbuilding
• 1 - 100 Employee

• Sales Manager

  • Feb 2017 - Jan 2018

  • Responsible for all sales and marketing activities with focus on building brand awareness and image, with primary goal increasing sales conversion. This resulted in increased sales from 3 boats in the first, to over 28 boats in the second year with over €2.8M revenue • Responsible for generating new leads and follow-up of sales leads throughout the entire CRM system, from first contact, proposal, negotiation, to actual sale • Overall responsible for all marketing communication activities such as boating exhibitions, online marketing (SEO & SEA), website development, social media, photo and video content creation, PR and direct marketing. Activities were realized with limited marketing budget, increasing sales leads from 2 a week to 2 per day Show less



The HEINEKEN Company

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Brand Activation Manager

  • Aug 2014 - Jan 2017

  • Responsible for Heinekens sponsorships and events in The Netherlands• Fully responsible for organizing, sponsoring and event management of several owned and paid platforms incl. the Amstel Gold Race 50th and 51st edition (UCI World Tour) and the amateur cycling events for 15.000 participants• Initiation and execution of numerous impactful brand activations, including sales channel activations via numerous owned and paid platforms (e.g. ‘Amstel Radler Challenge’)• Responsible for the contract negotiation and sponsorships of the KNVB (Dutch Football Association) and Eredivisie football clubs AZ Alkmaar, F.C. Groningen, s.c. Heerenveen, F.C. Utrecht Show less

• Brand Manager SiSi, Joy & Sourcy Vitaminwater

  • Jan 2011 - Jul 2014

  • Responsible for developing brand strategy and execution• Responsible for the brands through-the-line campaign incl. TVC• Developed and introduced several product innovations• Clear understanding of the business and care for a healthy P&L



Danone

• France
• Food and Beverage Manufacturing
• 700 & Above Employee

• Internship: Nutricia BV (Groupe Danone) - Infant & Child Nutrition

  • Dec 2008 - Feb 2009

  • Carried out extensive market research in the form of quantitative online questionnaires and qualitative face-to-face interviews in order to identify possible opportunities in new market segments. • New market segments were penetrated as a result of the research findings. • Carried out extensive market research in the form of quantitative online questionnaires and qualitative face-to-face interviews in order to identify possible opportunities in new market segments. • New market segments were penetrated as a result of the research findings.



The HEINEKEN Company

• Netherlands
• Food and Beverage Services
• 700 & Above Employee

• Internship: Heineken Argentina - Marketing Assistant

  • Sep 2007 - Feb 2008

  A six month internship as a Marketing Assistant for Heineken Argentina in Buenos Aires, Argentina. • Responsible for planning, developing, executing and follow-up of a national trade promotion • Controlling the development and distribution of POS materials for all main regions and steering excellent sales execution A six month internship as a Marketing Assistant for Heineken Argentina in Buenos Aires, Argentina. • Responsible for planning, developing, executing and follow-up of a national trade promotion • Controlling the development and distribution of POS materials for all main regions and steering excellent sales execution