Deriya Thammachai
Human Resources Communications Specialist at Ayudhya Capital Services Co.,Ltd.- Claim this Profile
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Thai -
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English -
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Bio
Credentials
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Harvard ManageMentor
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Experience
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Ayudhya Capital Services Co.,Ltd.
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Financial Services
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200 - 300 Employee
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Human Resources Communications Specialist
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Mar 2019 - Present
HR Communication - Develop content, implement and manage HR communication plans. - Conduct research to enhance the content including identifying relevant topics, fact-checking, analysing sources to generate information, and look for content that is in demand. - Write up content to maintain an appropriate tone in writing, adhering to the company’s style guide and, also check for errors in grammar punctuation, and style. - Identify the aims of Krungsri Consumer/ Human Resources Division, seeking to create content that is in line with the employer’s goal. - Develop, implement and maintain content and editorial calendar by scheduling due dates and tracking content through the editorial process. - Adhere to a strict deadline, ensuring that goals are met. - Monitor feedback and analyse for making recommendations for improvement on channels and content effectiveness. - Manage writing and graphic design for internal communications, providing engaging features that improve employee engagement in a digital way by creating and publishing company newsletters, Intranet posts, employee application posts, etc. - Serves as a liaison for HR communication projects as well as design guidelines and writing style. Employer branding - Plans, establishes and oversees HR branding and social media presence and channels related to recruitment and employer branding. - Promote and communicate the employee value proposition through various digital platforms. - Develop campaigns to build brand affinity and advocacy amongst employees; help build brand ambassadors programme. - Create, uncover and articulate personal and inspirational employee stories to support the employer brand. Team management: - Supervise a graphic designer to deliver the artwork according to creative brief Show less
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Chat Thai Pty Ltd
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Sydney, Australia
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Marketing Coordinator
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Feb 2018 - Dec 2018
- Initiated ideas, planned and implemented marketing activities e.g. promotional offers, special events and social media campaigns - Developed content and managed 5 facebook and 5 instagram accounts, 1 Line@ - Planned and executed Chat Thai app relaunching project, resulting in 10% of Chat Thai app members increase - Worked closely with the graphic design team to provide art direction, sourced images and copy for marketing collateral materials - Analysed marketing data (campaign results, conversion rates etc.) - Established and maintained relationships with industry marketing/advertising counterparts, in-house clients and external clients - Coordinated with event organisers and organised the team to attend 6-7 events throughout the year, gained more sales and reputation as a result - Led Menulog home delivery project, launched the service, trained staff, monitored issues, analyse sales and improve the working process, resulting in the increased numbers of orders by 20% in the 2nd month Show less
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OWN Money Services
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Sydney, Australia
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Teller and Marketing Specialist (Part-Time)
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Jan 2018 - Nov 2018
- Provided account services to customers by transferring money from cash (AUD) to Thai bank accounts and solved fail transitions - Balanced currency and coin at ends of shifts, and calculated daily transactions - Answered customers’ enquiries via phone, message and email - Led and trained staff of social media seeding marketing project - Initiated new promotions and social media campaigns - Created marketing materials such as video, voucher and social media posts - Managed content for facebook by reposting interesting content from other pages - Organised facebook live events Show less
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Digital Alchemy
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Bangkok Metropolitan Area, Thailand
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Marketing Executive (B2B)
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Aug 2017 - Nov 2017
- Led ‘Personalised lead nurturing campaign’, increased response rate to 25% and conversion rate to 10% - Operated Pardot (B2B Marketing Automation program) to help build meaningful relationships and generate high-quality leads - Created new campaigns e.g. Christmas & New Year - Managed social media which are Facebook, Linkedin and Twitter - Initiated social media content and planned social media calendar - Analysed competitors social media and online presence - Sought new channels to launch own articles - Managed website by updating content, managing live chat, creating landing pages and submission form - Restructured working the process of business development team, increased productivity by 10% - Coordinated with graphic design team to create effective marketing communication (created brief sheet, provided feedback and made a decision on design) - Ensured the budget and timeline are in control Show less
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Charoen Pokphand Leadership Institute (CPLI)
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Bangkok Metropolitan Area, Thailand
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Leadership Program section manager
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Feb 2015 - Dec 2016
- Created communication plan and marketing materials to promote CPLI through direct communication - Actively communicated with external consultants from USA, facilitators, participants, HRBP and operation team in order to create and maintain a trusting relationship - Coordinated with consultants to develop effective leadership programmes focusing on workshop content, materials, and facilitators’ skills - Organised ‘New Leader Program’ workshops, accomplished 8 cohorts, 16 workshops, 251 participants, the income of 25.1M - Planned and implemented sales training for C.P. rice business workshops - Assessed performance of leadership programme by analysing customers’ satisfaction and tracking individual projects and leadership - Managed overall budget of the programmes to assure cost effectiveness, reduced production cost by 50% in 1 year - Assisted in other events such as Chairman Vision and cascading, C.P. group top executive seminar etc. Show less
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Isobar (Thailand)
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Bangkok, Thailand
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Account Executive (Client Service)
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Feb 2012 - Jun 2013
- Presented campaign ideas and costings to clients - Planned, managed and monitored digital campaigns and website developments - Negotiated with clients, solved any problems and ensured deadlines are met - Coordinated with client’s regional team to develop the first eCommerce website in SEA of a global cosmetics brand - Analysed data from Google analytics and eDM and summarised into a report - Increased customer engagement throughout digital platform e.g. actively managed facebook fanpage and executed children talent contest campaign - Managed summer camp online registration process and assisted students in front of the events at each school nationwide - Involved in new product launching plan, digital media planning and digital creative campaign Show less
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1 Step Ahead Marketing and Analysis
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Bangkok, Thailand
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Personal Assistant to Director
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Jul 2011 - Dec 2011
- Designed graphics for the website - Created a presentation pack - Researched potential clients - Initiated content for digital platform - Managed diaries and organised meetings and appointments - Input data into the database system - Assisted with miscellaneous tasks to support director - Designed graphics for the website - Created a presentation pack - Researched potential clients - Initiated content for digital platform - Managed diaries and organised meetings and appointments - Input data into the database system - Assisted with miscellaneous tasks to support director
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Education
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2013 - 2014
Lancaster University
Master of Science (MSc), Advanced Marketing Management -
2005 - 2011
Assumption University
B.A. (Communication Arts), Performance Communication major, visual communication arts minor -
2006 - 2010
Ramkhamhaeng University
B.A. (Political Science), International Relations -
2004 - 2005
Broadalbin-Perth HS
High School, High School Certificate of Competence Program
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