Experience

SnellMedia

• Denmark
• Advertising Services
• 1 - 100 Employee

• Founder & CEO

  • Oct 2017 - Present

  Founded the growth agency to support high-level business strategy, develop in-house paid marketing programs, drive market research, develop growth marketing concepts, and serve as a trusted advisor to growth phase B2B brands and their stakeholders. Responsibilities • Owned brand strategy and paid media for 50+ global B2B clients that improved lead generation, shortened sales cycles, created better alignment with sales teams and increased ARR from industries including SaaS, healthcare tech, and manufacturers. • Conceptualized, tested, and optimized 1000+ international B2B lead generation campaigns using paid marketing (search & social), ABM, email marketing, landing pages, website, SEO, content, sponsorships, and channel mix marketing strategies. • Directed the entire marketing advertising portfolio of $1M+, conceptualizing and testing new revenue programs, consulting on all client paid channels and effectively serving as a liaison for client sales teams, agency partners, and external vendors. • Established all operating procedures and team structure, hiring a team of 13 marketing staff as well as a fluctuating team of 5-10 external contractors to conceptualize and optimize channel-mix paid marketing initiatives that drive growth. • Creatively leveraged and applied AI marketing tools to produce consumer insights, personalize customer journeys, and customize content, reducing the overall marketing spend and maximizing reach of marketing campaigns. • Developed and managed analytical processes to establish multiple marketing KPI dashboards for internal marketing and sales teams and clients to monitor progress on ROI, sales cycles length, multi-channel attribution, and revenue growth. • Restructured organizational systems and operational processes to adapt to the global pandemic lockdown measures to enable a remote working environment for all employees and ensure business objectives continued to be met and surpassed. Show less



EasyRez Inc.

• Founder & CEO (Acquired by Location 4 Saisons Inc. 2017)

  • Jun 2004 - May 2017

  Founded, launched, managed, and expanded the e-commerce hotel booking channel to connect businesses with clients. Led all business strategy development, product development, marketing, operations, and administration. • Built business model with 2 primary revenue streams including an online booking platform for hospitality clients to post and rent available rooms as well as a SaaS CRM & CMS product to facilitate multi-channel lodging and activity distribution. • Developed a portfolio of 5K+ international partners and a 60K+ loyal customer base to drive $70M+ in yearly room revenue. • Spearheaded design of business brand and marketing strategy, implementing various channel mix demand generation campaigns on social media, SEM, PPC, SEO, email, ABM, content, web, and UX to drive brand awareness and revenue growth. • Cultivated and led a team of 25 top-performing talent spanning across 4 areas, managing the full recruitment cycle and HR administration, including hiring, onboarding, training, payroll, workplace experience and people culture, and team expansion. • Re-organized the company structure with zero layoffs during the 2008 recession via brand reinvention and implementing a new strategy to expand service offerings to B2B client roster. • Shared combined success promoting local and smaller businesses, including 10 tourism associations, 100+ property management companies, and 5K+ independent property owners. • Generated a secondary market revenue stream, establishing relationships with travel agents, resellers, and affiliates. Show less



RezMonkey Inc.

• Founder & CEO (Acquired by H2OTrips Ltd. 2016)

  • Jan 2014 - Apr 2016

  Launched the EasyRez subsidiary focused on private yacht rentals, leveraging the backend technology of EasyRez as a foundation for the new product: a B2B SaaS CRM, CMS and distribution/inventory management platform. • Sold the subsidiary to a developing partner at a substantial profit and maintained relationship to support successful integration. • Connected with prospective buying to understand goals, define product requirements, assess market requirements, identify product features, perform profitability assessments, and establish the large-scale product roadmap. • Hired and oversaw a Lead Developer and full Dev Team, personally mapping the customer journey to guide product design. • Conducted intensive market research and gathered market intelligence data to guide platform design and user experience, presenting findings and launch strategy to users, investors, and other stakeholders prior to beta launch. • Directed design and development of the backend/frontend web interfaces, including fully featured ecommerce for 1K+ yachts, as well as leading development team to create the Minimum Viable Product (MVP) for the site based on client requirements. • Devised and executed the entire product marketing launch and plan, including all inbound and outbound activities. Show less



BBSelect Inc.

• Co-Founder & CMO (Acquired by Globetek Inc. 2004)

  • Feb 1996 - Feb 2004

  Co-Founded, launched, managed, and expanded the online reservation booking channel to connect Bed & Breakfasts and Historic Inns with guests. Led brand growth strategy, sales, marketing and call centre operations. • Developed a portfolio of 1.5K+ partners and a 20K+ loyal customer base to drive $15M+ in yearly room revenue. • Spearheaded design of business brand and marketing strategy, implementing various channel mix marketing campaigns on social media, SEM, PPC, SEO, email, content, web, and UX to drive brand awareness and revenue growth. • Cultivated and led a team of 10 top-performing sales agents, managing the hiring, onboarding, training, SOPs, workplace experience and people culture, and team expansion. Show less