Senior Digital Marketing Specialist

• Aug 2023 - Present

Digital Marketing Specialist

• Apr 2021 - Sep 2023

• Manage content on company website through WordPress. Build campaign landing pages, blog posts, and other necessary marketing web content. • Build and oversee email marketing campaigns through Marketo platform. Develop webforms, nurture campaigns, and other member facing or internal emails. • Oversee Marketo API integration with DNA and Salesforce data conversion to these platforms. • Assist with strategy and execution of paid search and digital advertising campaigns. Discuss SEO… Show more • Manage content on company website through WordPress. Build campaign landing pages, blog posts, and other necessary marketing web content. • Build and oversee email marketing campaigns through Marketo platform. Develop webforms, nurture campaigns, and other member facing or internal emails. • Oversee Marketo API integration with DNA and Salesforce data conversion to these platforms. • Assist with strategy and execution of paid search and digital advertising campaigns. Discuss SEO optimization strategy to drive traffic to credit union webpages. • Contribute to digital strategy and growth with respect to credit union goals.

Content Marketing Specialist

• Dec 2020 - Mar 2021

• Produce content items ranging from blog posts, articles, emails, case studies, infographics, social media posts, and videos. Utilize Adobe Creative Suite, WordPress, and Hubspot for select projects. • Update previous marketing collateral to new company brand standard. • Work with internal team members outside of marketing to get insights, ideas, and points of view to translate into content. • Interview customers and prospective customers for insights, data points and… Show more • Produce content items ranging from blog posts, articles, emails, case studies, infographics, social media posts, and videos. Utilize Adobe Creative Suite, WordPress, and Hubspot for select projects. • Update previous marketing collateral to new company brand standard. • Work with internal team members outside of marketing to get insights, ideas, and points of view to translate into content. • Interview customers and prospective customers for insights, data points and stories. • Assist the marketing team with other tasks as needed – prepping for tradeshows, helping with internal events or sending out thank you cards and gifts. Show less • Produce content items ranging from blog posts, articles, emails, case studies, infographics, social media posts, and videos. Utilize Adobe Creative Suite, WordPress, and Hubspot for select projects. • Update previous marketing collateral to new company brand standard. • Work with internal team members outside of marketing to get insights, ideas, and points of view to translate into content. • Interview customers and prospective customers for insights, data points and… Show more • Produce content items ranging from blog posts, articles, emails, case studies, infographics, social media posts, and videos. Utilize Adobe Creative Suite, WordPress, and Hubspot for select projects. • Update previous marketing collateral to new company brand standard. • Work with internal team members outside of marketing to get insights, ideas, and points of view to translate into content. • Interview customers and prospective customers for insights, data points and stories. • Assist the marketing team with other tasks as needed – prepping for tradeshows, helping with internal events or sending out thank you cards and gifts. Show less

Mortgage Marketing Coordinator

• Apr 2019 - Dec 2020

• Assist in delevopment and execution of marketing strategy for Salem Five Mortgage Company in relation to the efforts of Salem Five Bank as a whole. • Create diverse marketing materials consistent with company brand standard through Adobe InDesign, Photoshop, and Illustrator. • Develop and execute outgoing nurture email campaigns along with other mass emails through Marketo platform. • Manage Encompass CRM platform for use by mortgage loan officers through developing email campaigns,… Show more • Assist in delevopment and execution of marketing strategy for Salem Five Mortgage Company in relation to the efforts of Salem Five Bank as a whole. • Create diverse marketing materials consistent with company brand standard through Adobe InDesign, Photoshop, and Illustrator. • Develop and execute outgoing nurture email campaigns along with other mass emails through Marketo platform. • Manage Encompass CRM platform for use by mortgage loan officers through developing email campaigns, providing training, analyzing marketing data, communicating with platform representatives, and assisting in other necessary areas as needed. • Assist in projects related to the digital transformation of the mortgage company including implementing automated customer text message notifications, upgrading the department’s SharePoint page, and other necessary projects as they arise. • Develop and execute social media content for loan officer’s pages through Sprinklr social media manager. • Coordinate with outside vendors as well as internal departments to meet additional needs of the mortgage company as they arise. Show less • Assist in delevopment and execution of marketing strategy for Salem Five Mortgage Company in relation to the efforts of Salem Five Bank as a whole. • Create diverse marketing materials consistent with company brand standard through Adobe InDesign, Photoshop, and Illustrator. • Develop and execute outgoing nurture email campaigns along with other mass emails through Marketo platform. • Manage Encompass CRM platform for use by mortgage loan officers through developing email campaigns,… Show more • Assist in delevopment and execution of marketing strategy for Salem Five Mortgage Company in relation to the efforts of Salem Five Bank as a whole. • Create diverse marketing materials consistent with company brand standard through Adobe InDesign, Photoshop, and Illustrator. • Develop and execute outgoing nurture email campaigns along with other mass emails through Marketo platform. • Manage Encompass CRM platform for use by mortgage loan officers through developing email campaigns, providing training, analyzing marketing data, communicating with platform representatives, and assisting in other necessary areas as needed. • Assist in projects related to the digital transformation of the mortgage company including implementing automated customer text message notifications, upgrading the department’s SharePoint page, and other necessary projects as they arise. • Develop and execute social media content for loan officer’s pages through Sprinklr social media manager. • Coordinate with outside vendors as well as internal departments to meet additional needs of the mortgage company as they arise. Show less

Senior Virtual Content Technician

• Jan 2016 - Apr 2019

• Produce, coordinate, maintain, and review all aspects of virtual events. Oversee production from organization, preparation, recording, and post event duties. Develop and set up LTC Partners content for broadcasts including graphics, scripting, and automated emails. Write and edit HTML5 code to ensure content is successfully transmitted through virtual events platform, using Adobe Dreamweaver or On24 WYSIWYG editor when necessary. • Maintain relationship with Sightline Media Group to… Show more • Produce, coordinate, maintain, and review all aspects of virtual events. Oversee production from organization, preparation, recording, and post event duties. Develop and set up LTC Partners content for broadcasts including graphics, scripting, and automated emails. Write and edit HTML5 code to ensure content is successfully transmitted through virtual events platform, using Adobe Dreamweaver or On24 WYSIWYG editor when necessary. • Maintain relationship with Sightline Media Group to launch LTC Partners content and advertising campaigns through a multitude of platforms including the Federal Times, Military Times, and Federal Retirement Academy brands. Track success of campaigns using Google Analytics and strategize additional plans to draw optimal traffic through ltcfeds.com. • Develop, design, and report content for the LTC Partners hosted Virtual Benefits Fair. Provide correspondence for event participants and benefits carriers. • Report post event information, formatting and logging attendees into Goldmine CRM software, organizing necessary post event follow up and managing the survey submission process via ltcfeds.com back end web tables. Coordinate the development of API integration process for event registrant and question files from On24 platforms through Goldmine. • Coordinate scheduling for virtual events with Account Managers, ABOs, public, and outside event support. Monitor ongoing results and maintain schedule on SharePoint. • Manage and review all webinar content in On24 prior to event including polls, presenter bios, PowerPoint presentation, images, URL sharing, and HTML5 coding. • Provide day of event support, setting up the event in LTC Partners offices, confirming signals, testing the systems, and ensuring the speakers are properly logged in. • Represent LTC Partners accounts by attending conferences, health fairs, retiree activity days, and other promotional events.

Digital Events Technician

• Jan 2014 - Jan 2016

• Certified in Long Term Care (CLTC) • Coordinated scheduling for digital events with Account Managers, ABOs, public, and outside event support. Monitored ongoing results and maintained schedule on SharePoint. • Managed and reviewed all webinar content in On24 prior to event including polls, presenter bios, Powerpoint presentation, images, URL sharing, and select HTML coding. • Communicated technical requirements to event presenters for Powerpoints, downloads, audio details, dress… Show more • Certified in Long Term Care (CLTC) • Coordinated scheduling for digital events with Account Managers, ABOs, public, and outside event support. Monitored ongoing results and maintained schedule on SharePoint. • Managed and reviewed all webinar content in On24 prior to event including polls, presenter bios, Powerpoint presentation, images, URL sharing, and select HTML coding. • Communicated technical requirements to event presenters for Powerpoints, downloads, audio details, dress rehearsals, and live events. • Provided day of event support, setting up the event in LTCP offices, confirming signals, testing the systems, and ensuring the speakers are properly logged in. • Monitored the events answering and sorting viewer questions. • Reported post event information, formatting and logging attendees to be entered into CRM software, organizing necessary post event follow up, and managing the survey submission process via LTCFEDS.com back end web tables • Worked with webinar team to implement and analyze mobile technologies.

Operations Team Leader

• Sep 2007 - Jan 2014

• Supervised and helped train new employees. • Supervised the set up and break down of arena events. • Managed the organization of ice time and other activities. • In charge of closing the arena and explaining rules to patrons. • Resurfaced Ice and performed maintenance around the arena. • Supervised and helped train new employees. • Supervised the set up and break down of arena events. • Managed the organization of ice time and other activities. • In charge of closing the arena and explaining rules to patrons. • Resurfaced Ice and performed maintenance around the arena.

Coastal Angler Magazine Intern

• Jun 2013 - Sep 2013

• Developed potential advertising campaigns using Constant Contact and Mail Chimp. • Wrote and edited client’s articles for Coastal Angler Boston. • Managed the magazine’s Facebook page using Hoot Suite and developed techniques that increased page traffic. • Organized the distribution of the publication and maintained contact with distributors using CRM Software. • Assisted with design and layout of Coastal Angler Magazine. • Worked closely with Regan Communications Group on… Show more • Developed potential advertising campaigns using Constant Contact and Mail Chimp. • Wrote and edited client’s articles for Coastal Angler Boston. • Managed the magazine’s Facebook page using Hoot Suite and developed techniques that increased page traffic. • Organized the distribution of the publication and maintained contact with distributors using CRM Software. • Assisted with design and layout of Coastal Angler Magazine. • Worked closely with Regan Communications Group on select public relations projects using Cission Point. • Participated in certain projects related to Coastal Angler by working as a team with the editor and another intern. Show less • Developed potential advertising campaigns using Constant Contact and Mail Chimp. • Wrote and edited client’s articles for Coastal Angler Boston. • Managed the magazine’s Facebook page using Hoot Suite and developed techniques that increased page traffic. • Organized the distribution of the publication and maintained contact with distributors using CRM Software. • Assisted with design and layout of Coastal Angler Magazine. • Worked closely with Regan Communications Group on… Show more • Developed potential advertising campaigns using Constant Contact and Mail Chimp. • Wrote and edited client’s articles for Coastal Angler Boston. • Managed the magazine’s Facebook page using Hoot Suite and developed techniques that increased page traffic. • Organized the distribution of the publication and maintained contact with distributors using CRM Software. • Assisted with design and layout of Coastal Angler Magazine. • Worked closely with Regan Communications Group on select public relations projects using Cission Point. • Participated in certain projects related to Coastal Angler by working as a team with the editor and another intern. Show less