Experience

Princes Gate Mineral Water

• United Kingdom
• Food & Beverages
• 1 - 100 Employee

• National Account Manager

  • Aug 2018 - Present

  Share responsibility of full customer portfolio including Top 5 retailers, HoReCa channels etc. Manage Joint Business Plans and review the position throughout the year.Liaise with customer stock planners and obtain relevant forecasts.Account for full P&L Work with our quality and production team to develop NPD based on customer opportunities.Plan and present sales opportunities and results in monthly sales meeting.



Princes Gate Cool Water

• United States
• Retail Office Equipment
• 1 - 100 Employee

• Key Account Manager

  • Sep 2016 - Aug 2018

  Developed Sales and Marketing Strategies for the business.Brought in new accounts within the Independent Retail, Wholesale and Foodservice industry for new brand Cariad Coffee.Promotional planning.Worked closely with our existing key customers by developing the business relationship, leading to additional coffee machinery and water cooler orders.Renewing and extending existing contracts.Attended tradeshow’s and various networking events throughout the country.Stock planning and sales forecasts.



TAN Y CASTELL (FOODS) LIMITED

• United Kingdom
• Manufacturing
• 1 - 100 Employee

• Business Development Manager

  • Nov 2014 - Sep 2016

  Brought in new accounts with independent retailers as well as larger multiple groups.Worked closely with existing customer base and developed the business relationship which led to increased turnover and good customer service.Fed ideas into the NPD team by advising which new products should be launched into the market.Managed a team of 3 field Sales Executives, supporting them daily to maximise efficiency thus allowing them to open new accounts.Listed new products for our frozen fine food distribution company, Pembroke Sea.Supported and promoted Welsh producers for Pembroke Sea.Managed events attended such as public shows, trade shows and store sampling sessions etc.



Mackie's at Taypack

• United Kingdom
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Sales Manager

  • Dec 2013 - Nov 2014

  Solely responsible for the daily management of the Taylors Welsh Crisps brand from the depot in South Wales. The business was then relocated back up to Scotland with the Mackie's brand.I developed extensive new business to improve turnover.I actively promoted the brand by attending various Tradeshows, multinational conferences where I have the confidence and ability to present myself and my product to professional bodies as well as individuals from all age groups.Worked closely with large wholesale accounts such as Castell Howell Foods, Minton’s Good Food, Top Pops Ltd.Worked closely with top 4 multiples inc Tesco, Asda and Sainsbury’s.Secured a listing with Asda and Sainsbury’s within first 5 months.Promotional planning with multiples that led to increased sales.Travelled throughout the whole of Wales and parts of England meeting existing customers and also meeting new potential customers.Controlled budgets.Communicated effectively to the Sales Director and Managing Director. I was also cascaded that information to other members of staff both verbally and written.



Tregroes Waffle Bakery Ltd

• Food and Beverage Manufacturing
• 1 - 100 Employee

• Regional Sales Manager

  • Sep 2011 - Dec 2013

  Developed and implemented a Marketing Strategy that in turn led to increased sales and increased brand awareness.I actively promoted the brand by attending various tradeshows, multinational conferences where I have the confidence and ability to present myself and my product to professional bodies as well as individuals from all age groups.Worked closely with large wholesale accounts such as Castell Howell foods, M+D supplies etc.Worked closely with multiples such as Tesco, Co-op, Asda, Morrison’s, Sainsbury’s and Waitrose.Travelled throughout the whole of Wales and parts of England meeting existing customers and also meeting new potential customers.Developed marketing campaigns to boost our product’s brand, creating greater product awareness and improving sales. Controlled budgets.Communicated effectively to the senior Manager and also able to cascade that information to other members of staff.