Advisor

• Aug 2023 - Present

Introducing Marlowed, your trusted outsourced outbound boutique sales partner. We excel in providing comprehensive solutions, including lead generation, appointment setting, outbound sales efforts, and CRM management. With a focus on delivering high-yield results, our team is equipped with the expertise and industry knowledge to boost your sales and maximize growth. Let us handle the complexities of sales while you concentrate on innovating and expanding your business. Partner with Marlowed and experience the power of exceptional sales outsourcing. Show less

Sr. Manager, Brand and Corporate Marketing

• Nov 2022 - Present

Facilitating the development and execution of global brand and corporate marketing strategy for the Q-SYS brand that encompasses and leverages our core values, strategic vision, and unique differentiators and regional differences. Responsible for the brand’s purpose & promise, serving as its steward, advocate, and storyteller inside and outside the organization. Facilitating the development and execution of global brand and corporate marketing strategy for the Q-SYS brand that encompasses and leverages our core values, strategic vision, and unique differentiators and regional differences. Responsible for the brand’s purpose & promise, serving as its steward, advocate, and storyteller inside and outside the organization.

Brand Marketing Lead | Co-Founder

• Jun 2015 - Jan 2023

Consulting in brand, marketing, content, and experience. 💡 Founded in 2015 in partnership with Tessa DuPont, The Wild Path led the way in creative brand marketing focused on making big waves for small businesses. While the agency is no longer, Derek still consults select projects in building timeless and intentional strategies to help clients drive real impact. Client snapshot — lululemon, W*nder, GIVE Yoga, Native Cold-Pressed, Pursuit, Bronzed Bunny, Short + Stout Mobile Bar, Studio Freight, PENZONE, Africa Yoga Project, Cooper’s Hawk, Experience Columbus, City of Hilliard, Justice, Columbus Underground, Boss Gal Beauty Bar, Rebol, Chris McAlister, Daily Growler, Elia Athenian Grill, Columbus International Film Festival, Serif Creative, Franklinton Fridays, Gateway’s Local ‘n Live and 100+ wedding couples. Strategy Consulting Services: - Brand - Marketing - Culture - Content - Creative Show less

Sr. Strategist, Brand and Culture

• Apr 2022 - Nov 2022

In leading strategy for the TENFOLD Brand and Culture practice, I designed and conducted insightful qualitative/quantitative research methods and translated data into impactful and lasting strategies to articulate, differentiate, and inspire through creative activation. 📣 "How does it feel to be this good at your job?" - Strategy Client Review TENFOLD is a culture strategy + creative firm that believes the very best brands are built from the inside out. Our award-winning solutions bring company culture to life through omnichannel activation across physical, digital, and experiential spaces. Show less

Sr. Manager, Social Media

• Feb 2021 - Feb 2022

• Lead strategy for award-winning (🏆) social content and campaign work • Built and implemented successful social strategy (+140% engagement YoY) informed by research/analysis laddered up to company goals • Own channel strategy for partnership with Bubba Wallace (NASCAR) leading to broad brand awareness and engagement • Lead strategy for award-winning (🏆) social content and campaign work • Built and implemented successful social strategy (+140% engagement YoY) informed by research/analysis laddered up to company goals • Own channel strategy for partnership with Bubba Wallace (NASCAR) leading to broad brand awareness and engagement

Brand Marketing Lead

• Mar 2019 - Feb 2021

Owned all brand marketing programs and channels for Acceptd - The premiere digital application and audition platform for the arts. Clients range from Macy's Thanksgiving Day Parade to the Sydney Opera House to leading arts programs and universities across the world. • Re-Brand + Brand Strategy Development completed in Q3 2019 (B2B and B2C) • Social + Content Strategy Development • Marketing / Growth Direction for Acceptd portfolio brands • Go to Market Strategy for new products • Implemented multichannel content and ambassador strategy resulting in increased social engagement rates (+300%) and subscriber growth (+25%) in first 6 months in the role •Developed/executed strategy for omnichannel product launch exceeding pre-sale goal in less than 3 weeks •Lead internal and external teams through rebrand/launch for brand awareness and affinity (+115% web traffic YoY) •Owned all brand marketing and demand generation programs/channels Show less

Social Media Manager - University Marketing

• Sep 2017 - Apr 2019

• Lead social media creative direction resulting in new approach to cross-team creative collaboration • Spearhead YouTube strategy development for audience-centric content program resulting in 81% increase in views, 38% increase in engagements and 159% increase in subscriptions added in the first two months since the transition• Create compelling video content for social media channels• Develop strategies to amplify brand messaging through omnichannel campaigns • Consult clients across campus to ensure quality and direct strategy Show less

Digital Marketing Specialist

• Dec 2016 - Sep 2017

• Develop and implement content marketing strategies to promote the college and build engagement with key audiences for the College of Arts and Sciences• Produce a wide variety of digital content including social media posts and video• Manage the college's social media channels by writing copy, developing needed assets, scheduling posts and reporting on social performance• Spearheaded development and implementation of Day of Giving campaign in partnership with TBDBITL leading to over $240,000 in donations over 2 days• Consult and collaborate with over 80 social media managers throughout the college through 1:1 sessions and group meetings Show less

Communications Coordinator

• Dec 2015 - Dec 2016

• Developed and managed first ever Facebook ad campaign for the College of Arts and Sciences around Insights (online publication) with great success driving 24% of overall traffic to page• Boosted reputation of College on all relevant social platforms by an avg. of 22% over first 4 months• Increased overall web traffic via social by 264.63% over first 6 months• Create HTML email campaigns for departments, alumni, and recruitment • Update web content and strategize layout through user testing Show less

Co-Founder

• Apr 2012 - Apr 2019

• Conceptualized and launched networking organization of more than 300 members, now the largest songwriters group in the Midwest • Collaborate nationally with notable industry players to develop performance, networking and educational opportunities for members • Coordinate and host monthly showcase, averaging 200 attendees • Conceptualized and launched networking organization of more than 300 members, now the largest songwriters group in the Midwest • Collaborate nationally with notable industry players to develop performance, networking and educational opportunities for members • Coordinate and host monthly showcase, averaging 200 attendees

Festival Music Director

• Jun 2015 - Sep 2017

The Independent's Day Festival is a two day celebration of Independent arts, business and culture in Columbus, Ohio. The 2016 edition of the festival took place from September 17th-18th and was headlined by House of Heroes, Rashad, Cloud Nothings, Speedy Ortiz, Mix Master Ice, All Them Witches, Envelope, Mr. Dibbs, and Phantods As Music Lieutenant, I direct the booking and communication with all bands and performance groups for the festival, manage the music committee of over 30 volunteers and work with community partners to build valuable new relationships and maintain current relationships. I negotiate, contract and oversee vendors responsible for staging and production. I am also responsible for organizing all music related logistics and liaising with the Board of Directors and Captain of the festival. Show less

Marketing Manager

• Sep 2014 - Feb 2016

• Generated content, managed events and contributed to overall marketing strategy for CD102.5 brand and clients• Authority for all-day holiday festival, from conceptualization to implementation, garnering 1,500+ attendees and exceeding prior profits• Earned reputation for cultivating advantageous relationships, gaining requests from artists for 1:1 management

Marketing And Promotions Assistant

• May 2013 - Sep 2014

Sales Specialist

• Oct 2014 - Oct 2015

• Lead one of Ohio's Strongest stores in Apple Watch sales by reinventing SOP • Generate highest B2B sales, in conjunction with business sales department • Guide guests to superior user experience through personalized interactions • Redesign sales model based on consumer feedback • Recognized by executives for exceptional collaboration and initiative • Lead one of Ohio's Strongest stores in Apple Watch sales by reinventing SOP • Generate highest B2B sales, in conjunction with business sales department • Guide guests to superior user experience through personalized interactions • Redesign sales model based on consumer feedback • Recognized by executives for exceptional collaboration and initiative

Marketing And Promotions Assistant

• Dec 2013 - Mar 2015

Creative Specialist

• Sep 2013 - Jun 2014

Field Marketing Manager

• Apr 2011 - Oct 2013

• Solely manage teams of more than 30, representing Fortune 100 and 500 companies such as Nationwide and AEP Energy to audiences of 15,000 • Strategy and execution of adaptable marketing concepts for 50+ national events • Earned fast promotion in recognition of innovation, becoming youngest manager in the company • Solely manage teams of more than 30, representing Fortune 100 and 500 companies such as Nationwide and AEP Energy to audiences of 15,000 • Strategy and execution of adaptable marketing concepts for 50+ national events • Earned fast promotion in recognition of innovation, becoming youngest manager in the company