Experience

Hotel Victor South Beach

• United States
• Hospitality
• 1 - 100 Employee

• Group Sales Manager

  • Mar 2017 - Present

  Miami Beach Represent 5 hotels in Miami Beach Florida ranging from 3 star to 5 stars Hotel Victor South Beach, La Villa Casa Casuarina (former Versace Mansion), Hotel Breakwater South Beach, Hotel Ocean South Beach and Casa Victoria Orchid Hotel • Solicit, qualify, and close new and existing business in the MICE, Corporate Direct, SMERF and Travel agency segments for 5 hotels. • Negotiate, prepare proposals, and issue contracts for #8 rooms or more, meeting space and other operational… Show more Represent 5 hotels in Miami Beach Florida ranging from 3 star to 5 stars Hotel Victor South Beach, La Villa Casa Casuarina (former Versace Mansion), Hotel Breakwater South Beach, Hotel Ocean South Beach and Casa Victoria Orchid Hotel • Solicit, qualify, and close new and existing business in the MICE, Corporate Direct, SMERF and Travel agency segments for 5 hotels. • Negotiate, prepare proposals, and issue contracts for #8 rooms or more, meeting space and other operational needs. • Serve as clients sales contact from initial proposal, pre-travel operations, and on-site travel. • Achieve at least 100% ++ of sales goals consistently. • Increase yearly booked revenues between 5% to 15% and ADR between 5% to 8%. • Retain at least 10 repeat clients that book a minimum of 2 programs per year. • Coordinate and conduct site inspections, FAM trips, sales trips to strategic markets, phone solicitation, social media / e-commerce campaign, attend trade shows. • Develop and implement revenue sales strategies and tactical marketing plans each quarter to gain market share. Collaborate with Public Relations and Revenue Management. • Prepare reports such as forecasting, weekly highlights, active leads, analyze STAR reports, sales and marketing action plans, competitive set knowledge. • Interim Director of Sales and Marketing. Motivate and mentor junior Sales Associates. Show less



JW Marriott Miami

• United States
• Hospitality
• 1 - 100 Employee

• Sales Manager

  • Jul 2016 - Mar 2017

  Miami/Fort Lauderdale Area • Solicited, negotiated and closed groups of 40 rooms or more on peak for the Mid-West territory. • Managed day to day personal sales goals and budgets. Being the “CEO” of personal territory. • Confirmed 3 groups within first 30 days of being on the job. • Increased closing ratios by 100% within first 3 months. • Implemented strategic actions to increase sales such as: Third party specific webinars, key account incentive programs, social media and virtual site… Show more • Solicited, negotiated and closed groups of 40 rooms or more on peak for the Mid-West territory. • Managed day to day personal sales goals and budgets. Being the “CEO” of personal territory. • Confirmed 3 groups within first 30 days of being on the job. • Increased closing ratios by 100% within first 3 months. • Implemented strategic actions to increase sales such as: Third party specific webinars, key account incentive programs, social media and virtual site inspections. • Organized FAM trips, site inspections, sales trips, and attended trade shows. • Collaborated with Revenue Management and Operations to never lose a sale. Show less



Club Med

• France
• Hospitality
• 700 & Above Employee

• Group Sales Manager and Service

  • Mar 2000 - Jul 2016

  Miami Florida • Sold a portfolio of 65 All Inclusive Resorts worldwide to USA based clients for MICE, Affinity, Travel agencies and Key Accounts ($1million + producers) sectors. • Managed the Group Sales department and for all transactions from sales to operations. Interviewed, hired, coached and supported the sales and coordination staff. • Lead a team of 2 Sales Specialists and 2 Group Coordinators. Increased department closing ratios by 40%. • Collaborated with 3 Group and 18… Show more • Sold a portfolio of 65 All Inclusive Resorts worldwide to USA based clients for MICE, Affinity, Travel agencies and Key Accounts ($1million + producers) sectors. • Managed the Group Sales department and for all transactions from sales to operations. Interviewed, hired, coached and supported the sales and coordination staff. • Lead a team of 2 Sales Specialists and 2 Group Coordinators. Increased department closing ratios by 40%. • Collaborated with 3 Group and 18 Leisure field sales teams to exceed department revenue budgets of $11million by up to 125% on a yearly basis. • Awarded Salesperson of the Year. Exceeding goal by 125%. • Increased overall department sales by an average of 5% to 10% annually. • Grew ADR by 3 to 8% year over year consistently by collaborating closely with internal stakeholders (Marketing, Revenue Management, Hotel Operations, IT teams). • Managed lead generation platforms: HPN, CVENT. Increased lead generation by 45%. Show less