Experience

BeyondBrands

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Partner & Nutraceutical Co-Chair

  • Aug 2023 - Present



VitaVirtu Consulting

• Northville, MI

• President

  • Jul 2016 - Present

  Helping brands achieve their greatest, healthiest potential . VitaVirtu Consulting is a firm focused on the comprehensive analysis, development and implementation of branding, strategies, product offerings, marketing, sales, and accelerated operation development in the health and wellness category. Helping brands achieve their greatest, healthiest potential . VitaVirtu Consulting is a firm focused on the comprehensive analysis, development and implementation of branding, strategies, product offerings, marketing, sales, and accelerated operation development in the health and wellness category.



Tennessee Extracts LLC (Tennex)

• United States
• Wholesale
• 1 - 100 Employee

• Sales & Marketing

  • Jul 2020 - Aug 2022



VitaVirtu Digital

• Advertising Services

• Chief Executive Officer

  • Aug 2019 - Apr 2021



Ancient Nutrition

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Vice President Sales, Wholesale and Professional

  • Jul 2018 - Oct 2018

  Leading sales and marketing for wholesale and professional sales into corporate accounts, wholesale businesses and healthcare professional accounts.

• Vice President Healthcare Professional Channel at Ancient Nutrition

  • Jul 2017 - Jul 2018

  Guide sales and marketing operations for the HCP Team at Ancient Nutrition. Work with the content team at DrAxe.com to provide powerful educational materials to doctors and their clients from the world's most popular alternative health news website.



PERQUE Integrative Health

• Ashburn, VA

• Marketing Manager

  • Dec 2016 - Jun 2017



Medipliance

• Detroit, Michigan

• VP Sales and Marketing

  • Aug 2016 - Jun 2017

  Providing online HIPAA training, full legal documentation and actual computer network risk assessment for small to medium sized healthcare professionals. "If you see patients, you need Medipliance" Providing online HIPAA training, full legal documentation and actual computer network risk assessment for small to medium sized healthcare professionals. "If you see patients, you need Medipliance"



PE Consulting, LLC

• 46983 Five Mile Rd, Plymouth, MI 48170

• President

  • Jan 2016 - Aug 2016

  Developed a mentorship training model for healthcare professionals to learn alternate testing techniques, new treatment methods, and specialized nutritional supplements. Offered hands-on training covering different muscle-testing modalities and have unique education programs for a variety of doctors. Created two new seminars with an Internationally renowned doctor and successfully presented them in Chicago and Detroit in 2016. Developed a mentorship training model for healthcare professionals to learn alternate testing techniques, new treatment methods, and specialized nutritional supplements. Offered hands-on training covering different muscle-testing modalities and have unique education programs for a variety of doctors. Created two new seminars with an Internationally renowned doctor and successfully presented them in Chicago and Detroit in 2016.



Standard Process Inc.

• United States
• Wellness and Fitness Services
• 300 - 400 Employee

• Business Owner

  • Jun 1999 - Jan 2016

  Took over an existing territory from a single, independent contractor and converted the area into the highest per capita producing sales region in the company. Guided an independent sales team, an office manager and a marketing consultant through some very lean years in the Detroit market while increasing sales, year over year for 16 years. Organized, hosted and presented hundreds of seminars and workshops throughout southeast Michigan as well as created the Symposium on Nutrition in Traverse City, MI in 2014. Show less



Flora Manufacturing & Distributing Ltd.

• Canada
• Wellness and Fitness Services
• 1 - 100 Employee

• Sales Representative

  • Jun 1998 - Jul 1999

  Represented Flora and affiliated brands to health food stores throughout Arizona, Nevada and Utah. Responsible for sales promotions and in-store events. Worked setting up and facilitating workshops with Udo Erasmus to promote his line of EFA's and assorted supplements. Represented Flora and affiliated brands to health food stores throughout Arizona, Nevada and Utah. Responsible for sales promotions and in-store events. Worked setting up and facilitating workshops with Udo Erasmus to promote his line of EFA's and assorted supplements.



Standard Process Southwest

• Scottsdale, AZ

• Sales Support Manager

  • Apr 1997 - May 1998

  Provided assistance to the sales team with lead qualification, data processing, route management, sales reporting and customer relations. Built and managed a custom CRM. Planned and hosted weekend educational seminars for 100+ attendees. Provided assistance to the sales team with lead qualification, data processing, route management, sales reporting and customer relations. Built and managed a custom CRM. Planned and hosted weekend educational seminars for 100+ attendees.



Eddie Bauer

• United States
• Retail
• 700 & Above Employee

• Catalog Sales and Customer Service Trainer

  • Nov 1995 - Mar 1997

  After starting as a part-time college job as holiday help in the catalog customer service department, I was hired to a permanent position in customer service that winter. In 1996 I was promoted full time to the internal helpdesk supporting sales and customer service representatives across the country. That fall I began teaching new hires in sales and customer service as part of the training department within the catalog division. After starting as a part-time college job as holiday help in the catalog customer service department, I was hired to a permanent position in customer service that winter. In 1996 I was promoted full time to the internal helpdesk supporting sales and customer service representatives across the country. That fall I began teaching new hires in sales and customer service as part of the training department within the catalog division.