Experience

The Collective

• Business Consulting and Services
• 1 - 100 Employee

• Founder

  • 2020 - Present

  The Collective is a crew of bright, independent consultants, each rocking our own area of expertise. When the stars align and the project demands it, we put our brains together to create an unstoppable force. You could say we're like a squad of superheroes, but without the fancy capes. The Collective is a crew of bright, independent consultants, each rocking our own area of expertise. When the stars align and the project demands it, we put our brains together to create an unstoppable force. You could say we're like a squad of superheroes, but without the fancy capes.



Cox Media Group

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Vice President, Strategy & Corporate Development

  • 2008 - 2020

  Led the Strategy & Corporate Development team for CMG, a large media company with a nationwide portfolio of TV & radio stations, newspapers and digital publications. Before being sold to a private equity firm in late 2019, Cox Media Group was a division of Cox Enterprises. Key activities are highlighted below. LONG-TERM STRATEGIC PLANNING. Led the annual strategic review process for the business, evaluating external and internal dynamics, leveraging key performance metrics and developing actionable priorities for the years ahead. ADJACENT GROWTH STRATEGY. Spearheaded forward-looking, profit-focused initiatives designed to inflect the growth curve of a relatively mature business. BUSINESS BUILDING. Oversaw the geographic expansion of Ideabar, a boutique creative agency. In collaboration with the agency's Managing Director, Crafted a strategic plan that led to significant revenue growth and strong EBITDA margins in the second year of operations. INNOVATION + INVESTMENT MANAGEMENT. Managed a minority investment portfolio focused on late-stage startups in the media sector. Actively involved in Techstars Atlanta, the leading startup accelerator in the region. LARGE-SCALE DIVESTITURE. Structured the foundational thinking and ongoing decision support to divest a significant portion of our business. Drove the development of the sales narrative, setting the stage for a successful transaction. Show less



Bain & Company

• United States
• Business Consulting and Services
• 700 & Above Employee

• Case Team Leader

  • 2004 - 2008

  Led high-octane Strategic Consulting teams, with an emphasis on adjacent growth. Sector expertise in Media and Travel + Leisure. Led high-octane Strategic Consulting teams, with an emphasis on adjacent growth. Sector expertise in Media and Travel + Leisure.



The Coca-Cola Company

• United States
• Food and Beverage Services
• 700 & Above Employee

• Business Innovation Lead

  • 2001 - 2002

  Spearheaded Innovation + Adjacent Growth projects for Coca-Cola Fountain, a business unit focused on foodservice customers (e.g., restaurants, convenience stores + movie theaters) Spearheaded Innovation + Adjacent Growth projects for Coca-Cola Fountain, a business unit focused on foodservice customers (e.g., restaurants, convenience stores + movie theaters)



Xceed

• Managing Director

  • 1998 - 2001

  At the time, Xceed was a publicly-traded digital marketing agency with 400 employees in 8 offices. Annual revenue of $80M at its peak. I led the Atlanta office, managing a 25-person team comprised of strategists, account directors, designers and technologists. Also served as a strategic consultant and account director for the agency's largest projects. Clients included Ericsson, Hugo Boss, and the New York Rangers. At the time, Xceed was a publicly-traded digital marketing agency with 400 employees in 8 offices. Annual revenue of $80M at its peak. I led the Atlanta office, managing a 25-person team comprised of strategists, account directors, designers and technologists. Also served as a strategic consultant and account director for the agency's largest projects. Clients included Ericsson, Hugo Boss, and the New York Rangers.



Arthur Andersen & Co.

• Accounting
• 1 - 100 Employee

• Consultant, Business Consulting practice

  • 1995 - 1998

  Business consultant focused on three primary service lines – knowledge management, process redesign and merger integration. Business consultant focused on three primary service lines – knowledge management, process redesign and merger integration.