Experience

Real Avid

• United States
• Consumer Goods
• 1 - 100 Employee

• VP of Sales - West and South

  • Jan 2023 - Present

• Business Development Manager

  • Jul 2021 - Jan 2023



R.P. Home & Harvest

• United States
• Retail
• 1 - 100 Employee

• Vice President | Corporate & Inventory Operations

  • Apr 2020 - May 2021

   Added to my responsibility of operations and buying, gained ownership for inventory management. Lead a team of 7 inventory professionals managing the day to day inventory responsibility.  Developed best practices around daily and weekly replenishment with a strong focus on system improvement.  Built key tracking mechanisms for vendor shipments and compliance.  Coordinated the rollout of new OTB and monthly business review process within merch/inventory. Worked as a part of the Sr. Leadership Team to develop people, strategy and processes. Show less

• Director Of Operations

  • Jan 2020 - Apr 2020

   While continuing my role as the firearms and ammo buyer, took on all corporate operations.  Managed team of 7 managers and associates in operations channels of communication, customer service, best practices, compliance, sponsorships, and company/store supplies.  Owned all communication channels between stores, corporate, DC’s and vendors.  Developed customer service channels within email, website, social media and store feedback. Updated best practices and SOP’s from prior Big R ownership into S+F documentation.  RFP’d and rolled out new supply ordering process and vendor relationship companywide. Show less

• Category Manager - Firearms & Ammo

  • Jun 2019 - Jan 2020

   Rationalized, grew and managed assortment for 25 retail stores in 5 states; WI, IL, IN, OH and MI Successfully increased transactions and revenue at over a 20% comp basis through new ‘go to market’ strategy.  Managed all aspects of vendor management, negotiations, selection and partnerships. Built comprehensive ad campaigns focused on driving retail traffic.  Assisted in developing new assortment, merch set and advertising calendar tools.  Brought in new brands and partners to grow credibility in the categories and stores.  Drove compliance excellence through best practice and SOP development.  Managed a team of 3, including an inventory analyst, merchandise specialists and compliance coordinator. Show less



BIRCHWOOD CASEY, LLC

• United States
• Sporting Goods
• 1 - 100 Employee

• Ecommerce and Digital Marketing Manager

  • Jul 2018 - Jun 2019

   Developed ecommerce and digital strategies to deliver on sales, brand and ROI plans  Managed Amazon accounts, content, pricing, sales and ad budget  Operated birchwoodcasey.com and all initiatives of sales, assortment, UX, SEM and SEO  Partnered with 3rd parties to drive results in social media and email campaign  Worked with cross functional teams to drive operational and logistic excellence  Grew and develop best practices and process in customer service, systems and reporting  Managed agency, development and 3rd party relationships Show less



Gander Outdoors

• United States
• Sporting Goods Manufacturing
• 700 & Above Employee

• Brand Director of Ecommerce

  • Sep 2017 - Jun 2018

   Directed team of 18 category managers, web merchandisers and content specialists.  Successfully launched GO.com and grew assortment to over 50,000 sku’s.  Partnered with cross functional groups in merchandising, marketing, seo, IT and web development.  Drove creative and operational process for site, email and social campaigns.  Increased content production 2x by developing new processes and efficiencies.  Grew traffic, revenue, margin, aov and conversion week over week by utilizing key analytics.  Worked with vendor community on dropship and inventory programs.  Partnered with both call center and DC teams to drive user experience and satisfaction. Show less



echo Advertising llc

• Greater Minneapolis-St. Paul Area

• Owner

  • Sep 2015 - Sep 2017

   Established business plan and launched startup.  Grew customer base and revenue exceeding $200k annualized.  Captured initial ROI in less than 10-month period.  Developed sales presentation tools to win business.  Manage creative process and graphic design contractors.  Partner with contract screen print and embroidery vendors.  Negotiate vendor relationships and contracts.  Execute all aspects of accounts payables, receivables and Quick Books work.  Established business plan and launched startup.  Grew customer base and revenue exceeding $200k annualized.  Captured initial ROI in less than 10-month period.  Developed sales presentation tools to win business.  Manage creative process and graphic design contractors.  Partner with contract screen print and embroidery vendors.  Negotiate vendor relationships and contracts.  Execute all aspects of accounts payables, receivables and Quick Books work.



Gander Outdoors

• United States
• Sporting Goods Manufacturing
• 700 & Above Employee

• Sr. Director - Marketing - Events and Sponsorships

  • Jan 2013 - Sep 2015

   Developed company strategy for driving retail store traffic through events and sponsorships. Built team of events managers, specialists and regional coordinators. Executed companywide and store level events for over 150 retail locations. Grew double digit comp growth through successful events.  Created company best practices, SOP’s and playbooks for events and sponsorships. Managed vendor and corporate level partnerships and sponsorships. Oversight of marketing budget ranging from $5M-$7M. Traveled companywide with regional coordinators to ensure standards and consistency in strategy. Show less

• Director - Web Category

  • Jan 2010 - Dec 2012

   Developed initial strategy and business plan for online firearms business. Established strategy and business plan for $30M retail used firearms category. Grew used firearm GM% from 25% to 40% in 18 months. Increased used firearm purchases by 30% on a comp basis. Built Buying Best Practices and Standard Operating Procedures for 120 store retail division. Managed construction of 20k sq. ft. facility to house new business. Created and managed P&L for online firearms division. Hired teams to manage and execute projects. Presented at quarterly and yearly company executive strategy sessions. Show less

• District Manager

  • Jan 2006 - Dec 2009

   Awarded District Manager of the Year 2007 and 2008. Responsible for overall performance of up to 15 stores in 3 states, with volume of $120M. Managed over 500 associates and 50 managers. Took districts from last to first in Leaderboard metrics and had 4 years of comp store growth.  Oversight of operations, loss prevention and human resources functions. Led all sales and marketing activity thru training, in-store events and merchandising. Administered all associate and manager development and succession plans. Managed District P&L with emphasis in sales, margin, labor, marketing and expense control. District Manager Sales Trainer – trained managers and associates in our company sales process. Show less

• Product Manager - Buyer

  • Jan 2002 - Dec 2006

   Awarded Best New Business Development 2003 and 2004. Managed 4 categories with 5000+ items and over $75M in volume. Partnered with over 200 vendors and 50-75 retail stores to build relevant product categories.  Built, managed and maintained retail product assortments. Negotiated and built vendor contracts to maximize program growth. Drove category strategy and vision. Created visual merchandising direction. Oversaw all category marketing and advertising activity. Show less

• Store Manager

  • Oct 1998 - Dec 2001

   Awarded 2001 Customer Service Store of the Year. Awarded 2005 Store of the Year. Managed $6M 30k sq. ft. Store in PA and $14M 65k sq. ft. Store in TX. Oversaw 5-7 managers and 50-70 associates. Assisted in over 20 new store opening processes.



Galyans Trading Co

• United States
• Real Estate

• Sales Manager

  • Apr 1996 - Sep 1998



Burger Bros.

• Woodbury, MN

• PT/FT Associate

  • Apr 1992 - Apr 1996