Marketing Coordinator

• May 2023 - Present

Digital Marketing Specialist

• Jan 2021 - Feb 2023

Here I was responsible for optimizing the website, publishing to social media channels, in-house video production, and organizing community engagement events for the purpose of bringing in new sales leads. My role as the Digital Marketing Specialist includes managing the HubSpot CRM, Google Analytics, Google Adwords, LinkedIn Ads, Google My Business, Website updates (built on HubSpot), Landing page creation, Internal and external Email/text automation, Copywriting, Chatbot scripts, interpreting data analytics on an L10 scorecard and offering recommendations. Show less

Advanced Online Marketing Specialist

• Nov 2020 - Jan 2021

I am a professional always, but at this point in my career, my main KPI was ensuring that my daughter was getting a solid start in life. I also helped a few valued clients materialize some real value by helping them to realize that they already had everything they needed in-house to succeed online; I just offered some helpful guidance. I am a professional always, but at this point in my career, my main KPI was ensuring that my daughter was getting a solid start in life. I also helped a few valued clients materialize some real value by helping them to realize that they already had everything they needed in-house to succeed online; I just offered some helpful guidance.

Marketing Technology Manager

• Jun 2020 - Oct 2020

It is my profound pleasure to announce I accepted the role of Marketing Technology Manager at Two Small Men with Big Hearts to assist with their national rebranding and website launch. This hearty little company founded in 1981 has grown into a multi-million dollar logistics enterprise with local roots and national reach. They recently launched We Love Plumbing. And continue to help grassroots causes for the greater good in communities across Canada. https://www.twosmallmen.com/ https://weloveplumbing.ca/ https://communityofbighearts.com/ Show less

Marketing Specialist

• Mar 2020 - May 2020

I worked as a contractor for Direct Focus Marketing on a couple of specific website launch projects. I will always hold this team in high regard for their professionalism, creativity, and approach to UX design. I worked as a contractor for Direct Focus Marketing on a couple of specific website launch projects. I will always hold this team in high regard for their professionalism, creativity, and approach to UX design.

Full-Time New Dad

• Feb 2020 - Feb 2020

My most recent work was the development and implementation of strategic, Inbound campaigns using HubSpot enterprise tools at Flawless Inbound as a specialized technical Account Manager. I’ve been to HubSpot HQ in Boston for the Account Management Essentials training, and I led the team that earned the Advanced CRM Implementation certification for our agency. I have a crystal-clear understanding of the entire HubSpot COS ecosystem and platform and have watched it grow and evolve over the past five years. I know how to integrate multiple points of data back into HubSpot to get all the necessary reporting in one place. I am hip on the latest in Inbound marketing and automation and can apply many of those same lessons on different CMS or CRM tools. I know how to use these tools to provide a better online user experience in real-time. And then connect that with clever CRM programming (customer relation management) to help businesses provide better customer service. Prior to this, I was the Senior Technical Team lead for our Inbound agency. I can work with HTML and CSS and the entire HubSpot COS. I’ve managed multiple social media accounts for businesses, both personally, and through coordinating creative teams. (And, I have earned media coverage for playing bike polo. Google it). My experience has been consistently varied and challenging. In university, I was the Managing Editor of Earth Common Journal and worked with international writers on peer-reviewed, feature articles on water conservation and sustainability. In my role at the City of Edmonton, Assessment and Taxation branch I appeared regularly in front of quasi-judicial court tribunals to resolve commercial taxation disputes. Through this experience, I’ve learned the value of working with all community stakeholders to always speak true and to build trust. Now, I'm a dad. Life is a grand adventure. : ) Show less

Enterprise Client Account Manager

• Dec 2018 - Feb 2020

I was leading all strategic Inbound initiatives for a handful of enterprise-level clients. My focus of work was the development and implementation of strategic and comprehensive online campaigns to achieve measurable business goals for our clients. I am proud to say that I was the first (and still only) person to have run the gauntlet of all three roles at this agency: Creative Writer, Technical Team (Lead), and Account Manager. I enjoyed leading my team of creative people to use smart technology to build better customer experiences. Show less

Senior Marketing Technology Manager

• Apr 2016 - Dec 2018

Technical Team Lead for Flawless Inbound. I was at one point fully certified in Inbound Marketing through HubSpot academy (most of my certifications can be found on my LinkedIn profile just scroll down). Every day I was developing strategies that focus on educating an audience (rather than selling to them). I am fluent in SEO best practices, (i.e. how to internally link webpages together to form cluster-topics necessary for pillar pages and intent based-search plus a basic understanding natural language processing). I know the HubSpot COS/CMS cold, I enjoy landing page design, setting lead-scoring criteria, website interface (UI), and connecting together the entire buyer journey (UX). And, depending on what tools were available I could help add some automation/workflows (if/then logic for emails, tasks, etc.) into websites to enhance the user experience, add a human feel to interactions with technology, and connect to a sales/support team in real team. This was fun. I maintained websites, built landing pages, tinkered with marketing and sales automation, prepared lead profiling logic, and published content. Show less

Creative Web Content Writer

• Sep 2015 - Apr 2016

My role was to make websites a little more friendly, and a lot smarter, using clever content delivered at the right time, to the right persona/audience. I crafted online experiences to educate, to persuade, to sell, and above all, to make people happy. I know how to structure and stage content to match the needs of an audience seeking information. I managed social media accounts and supervised others to do the same.

Editor-in-Chief

• Apr 2015 - Aug 2015

I was a part-owner of the online start-up company www.goodleaf.com. I was responsible for all content marketing, both written and visual. I also managed the social media channels (Twitter, Facebook, Instagram, Pinterest, YouTube, Google+). I was asked to help build this company following my work with the team at the SEO-based lead generation start-up company, JustLaw. I provided support and direction for contributing writers and our videographer. I grew the Twitter audience of @goodleafsupply from 0 to over 6,000 followers in under six months using various analytic and distribution tools. Show less

Student

• Sep 2011 - Apr 2015

I was a Managing Editor for the Earth Common Journal — a student-led academic publication. Previously, I had a political column in the MacEwan student newspaper, and have two published scholarly articles, one of which won an award another was presented at the UN PRME conference. Extracurricular activities include writing for the student newspaper (The Griff) and contributing to the student satire magazine (http://the-riff.com/) as well as holding a volunteer position on the editorial board for the Earth Common Journal (http://www.earthcommon.com/). Show less

Freelance Writer

• Feb 2014 - 2015

I began my freelance writing career with Just Law, an SEO based lead generation company. My role in this company was to research the Criminal Code of Canada and prepare search engine optimized service pages for the websites of criminal law firms in Alberta and Saskatchewan. The areas of practice included Administrative Tribunals, Agricultural Law, Civil Disputes, Constructive Dismissal, Contract Review, Hit and Run Accidents, Workplace Harassment, Medical Malpractice, Personal Injury Law, etc. I have written hundreds of pages for this company and before I left I was told I am “the only copywriter they will work with and recommend.” It was through my hard work with Just Law that I was invited to be one of the founding shareholders of Goodleaf.com. Dental Clinic Copywriting: I have prepared online content for the dental implant services of General Dentists. I’ve enjoyed the challenges of writing detailed content that adheres to the advertising regulations of the Alberta Dental Association and College. I am comfortable meeting with clients directly and obtaining the detailed information required to complete the marketing project in accordance with the client’s vision. PixelNerd Keith Olsen, owner of PixelNerd contacted me after Jag Grewal (Just Law) recommended me. I wrote the words for his company website and Keith later asked me to contribute to his marketing blog on PixelNerd.ca. I was flattered to be asked to guest blog for a marketing firm. The digitals tools, strategies, and tactics for online marketing are always being better adapted and I made every effort to stay current on industry trends through ongoing education with courses from Lynda.com and HubSpot. Nyche Marketing I have worked with Nyssa Cromwell, owner of Nyche Marketing, on a couple of different marketing projects with different clients. While I was freelancing, she advised me to expand my business, hire out young writers and to teach them to do what I do. Show less

Assessor II

• Jan 2008 - Jun 2010

At the City of Edmonton, I appeared in front of quasi-judicial tribunals, at both the municipal and provincial level, on matters of commercial property valuation for the purpose of taxation. In my role at the Assessment and Taxation branch, I appeared regularly in front of quasi-judicial court tribunals to resolve commercial taxation disputes. Through this experience, I’ve learned the value of working with all community stakeholders to always speak true and to build trust.

Assessor I

• Jan 2007 - Dec 2007

My first work with the City of Edmonton Assessment and Taxation department was on the annual residential assessment valuation and defence cycle.

Drafting Tech

• Jun 2006 - Dec 2006

Apex and Auto-cad blueprint re-creation. Apex and Auto-cad blueprint re-creation.