Derek Neal
Director of Membership & IT at Association for Middle Level Education- Claim this Profile
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Bio
Credentials
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Certified Association Executive (CAE)
ASAE: The Center for Association LeadershipJun, 2017- Nov, 2024
Experience
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AMLE
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United States
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Education Administration Programs
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1 - 100 Employee
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Director of Membership & IT
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Jul 2012 - Present
• Designed new association membership structure, leading to 56.9 percent increase in members in only three years.• Managed all information technology aspects of Association’s rebranding initiative including website design and development, creation of iPad app, infrastructure upgrades, and database integrations and customizations. Project involved five vendors and six outside developers and was completed on-time and under-budget.• Wrote grant proposal and received $120,000 per year in Google AdWords marketing. Currently controlling dispersion of funds monthly between five Association departments based on programmatic needs.• Led Association’s CRM database upgrade and transition from an on-premise environment to a cloud-based solution. Controlled every aspect of the project from vendor selection through staff training.
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Membership & Marketing Manager
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Aug 2008 - Present
• Used various social media, digital marketing, and automated e-mail workflows to increase annual conference per attendee book purchases 13.3 percent.• Led all marketing, planning, and execution of $129,000 grant program with America’s Promise Alliance.• Launched Association’s digital book program, bringing in an average of $7,000 in additional revenue each year.
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National Ground Water Association
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United States
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Non-profit Organizations
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1 - 100 Employee
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Membership Manager
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Aug 2003 - Aug 2008
• Led 13 separate outside boards, committees, and task force groups. • Worked with group of volunteers to develop an award-winning, industry-specific, cost calculator. • Conducted targeted, monthly membership recruitment campaigns to all four association divisions. • Obtained 100 percent participation in state affiliate program for first time in Association’s history. • Increased attendance in State Leadership Conference by 20 percent. • Led 13 separate outside boards, committees, and task force groups. • Worked with group of volunteers to develop an award-winning, industry-specific, cost calculator. • Conducted targeted, monthly membership recruitment campaigns to all four association divisions. • Obtained 100 percent participation in state affiliate program for first time in Association’s history. • Increased attendance in State Leadership Conference by 20 percent.
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Education
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2001 - 2005
Otterbein College
Bachelors of Art, Business Administration -
North Union High School
Community
