Campaign Manager

• Nov 2019 - Present

The Tambellini Group is the leading independent technology research and advisory firm dedicated exclusively to higher education. Tambellini's trusted market advisors provide members with credible resources and strategic advising through direct interaction with the top industry analysts and market-leading research. The Tambellini Group is the leading independent technology research and advisory firm dedicated exclusively to higher education. Tambellini's trusted market advisors provide members with credible resources and strategic advising through direct interaction with the top industry analysts and market-leading research.

National Account Manager

• Dec 2018 - Nov 2019

Strategic Marketing Director

• Apr 2017 - Nov 2019

Marketing Manager

• Sep 2016 - Apr 2017

In September of 2016, Hobsons EMS and Barker Educational Services Team (BEST) merged to form Knowlura. Knowlura is dedicated to working with higher education institutions to bring progress to their online education strategies, especially those that serve adult and nontraditional students. With more than 10 years of history serving colleges and universities in the areas of digital marketing services and enrollment management, we are proud to bring an expanded portfolio of services (Program and Market Viability, Consulting, Marketing, Enrollment Management, Student Retention Services, Student Services, and more) that is focused on achieving increased student outcomes for our partner institutions. Along with this focus, it is our mission to help institutions reveal a path to progress through the key principles of collaboration, transparency, and expertise. With Knowlura, I am responsible for strategy and execution in the areas of brand development, product positioning, market communications, sales enablement, social media and design. Show less

Marketing Manager

• Mar 2014 - Aug 2016

Worked to identify and develop the messaging and market positioning for the Enrollment Management Services (EMS) product portfolio. Development creative marketing plans that will increase sales and market share while simultaneously providing content that contributes to the training and support of Hobsons' sales teams, Hobsons thought leadership, and marketing projects. Lead the strategy for market-facing events to expand the connections of the EMS products into the higher ed market and use these opportunities to provide market feedback to the Product Development team for continuous innovation. Gathered competitive information and educating the members of the EMS team on how our products and solutions can lead the market and provide advantages and benefits to the institutions that implement these solutions. Show less

Manager, Sales Enablement

• Oct 2010 - Mar 2014

Responsible for the development and execution of plans and strategies to assist in the increase of revenue and the effectiveness of sales in the Hobsons Higher Education division.Work to develop creative sales tools that effectively assist with sales, develop competitive knowledge, and position Hobsons solutions in as the leader in the market. Lead the strategy in working with other departments to identify the successful elements of a lead gen funnel and develop a process that will manage sales leads from generation to closed deal. Successfully manage the assigned budget for sales enablement initiatives. Show less

Marketing Project Manager

• Nov 2006 - Oct 2010

Assistant Manager

• 2004 - 2006